SoLoMo The Future of Business in a networked society

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An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word

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SoLoMo The Future of Business in a networked society

  1. 1. Gerd Leonhard Futurist, Author, CEO TheFuturesAgencyThe Future of Business and Communications in a Networked Society : Social, Local, Mobile ... Print and Paper?
  2. 2. The future is already here! There are noRecipes
  3. 3. The future is already here! Media use is a reflection of Culture Paying for Content is a reflection of Culture
  4. 4. Dramatic Shifts in Control
  5. 5. Interaction before transactionThe future is already here!
  6. 6. The future is already here!
  7. 7. The future is already here! Mind-boggling pace of technology - but really useful ideas must change our habits
  8. 8. Entering the era of leaps
  9. 9. The future is already here! Social Local Mobile Cloud Video “SoLoMo”
  10. 10. The future is already here!SoLoMoWe are ‘the show’ Image licensed from sevensheaven.nl
  11. 11. The future is already here! Not just ‘social media’ - but a Social OS!
  12. 12. SocialOS
  13. 13. The future is already here! Every screen is becoming some kind of connected TV, Radio or Reader
  14. 14. The future is already here! Imagine this in the hands of 5 Billion people
  15. 15. The future is already here! People of the Book☯ People of the Screen
  16. 16. The future is already here! Increasing Unbundling of Media
  17. 17. The future is already here! Increased Fragmentation: User behavior and preferences, UIs and devices, payment-readiness...
  18. 18. Fragmentation Opportunities:Personalization. Customization. Aggregation. Curation. Filtering. Sense-Making Image via Flickr/virtuallysupine
  19. 19. Abundance is inevitable- therefore Curation, Context & Interface becomes crucial
  20. 20. But our future is not an either/or world ...it’s an ‘AND’- WorldSpeed ⚇ SlownessSocial ⚇ In SolitudePrint / Physical ⚇ DigitalPlanned ⚇ SerendipitousFiltered ⚇ AccidentalPeers ⚇ ExpertsFree ⚇ Paid
  21. 21. The future is already here! Convergence will pose serious Challenges - and offer massive Opportunities Search « » Social Television « » Internet Computer « » Mobile Online « » Offline Social Media « » ‘Old Media’ Print « » Digital User « » Producer
  22. 22. The future is already here! Digital Paper & Mobile Print Social Cloud
  23. 23. The future is already here! Imagine the possibilities: Connecting the crowd and the cloud
  24. 24. The future is already here! Disruptive Innovation Example: Print ⇠➲ Digital & Augmented Layar via Youtube
  25. 25. The future is already here! Opportunity: combining new and old
  26. 26. The future is already here! When the pivot point is reached change is often much faster than anticipated
  27. 27. The future is already here! Expect the total Re-Invention of Advertising
  28. 28. The future is already here! Disrupt...or Be Disrupted
  29. 29. The future is already here! The rise of disruptive technologies
  30. 30. The future is already here! Content Media Telecom Technology Devices / CEPublishing
  31. 31. The future is already here!
  32. 32. The future is already here! Hyper-Collaboration - not Hyper-Competition
  33. 33. The future is already here! Make bold - but not stupid - moves Was: paid Now: FREE
  34. 34. The future is already here! The power of assumptions and expectations “it should be at least as good as the past”
  35. 35. A new goal: setting your customers free:)
  36. 36. The future is already here! Open is the new ‘captive’
  37. 37. Heading towards even moreRadical Consumer Empowerment:)Was... Is and will be...
  38. 38. The future is already here! Imagine...
  39. 39. The future is already here! Bank on Open Platforms
  40. 40. The future is already here! The problem is not the ‘pay’ - it’s the wall! Source:
  41. 41. The future is already here! Content pricing is increasingly subject to multiple, and changing ‘soft’ factors - But what is your reason to get paid...?
  42. 42. The future is already here! The future of paid content: Pay-Will not Pay-Wall :) Pay-Wall (( Pay-Will :)
  43. 43. The future is already here! Build valuearound the content
  44. 44. The future is already here!
  45. 45. The future is already here! Key points to remember
  46. 46. The future is already here! Thanks!!! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download: Futurist App D E S I G N :

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