SoLoMo The Future of Business in a networked society
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An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word

An edited version of my presentation at BPost in Brussels, June 26, 2012, on the future of business, publishing, ecommerce, marketing, social media... and print:) Enjoy and spread the word

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SoLoMo The Future of Business in a networked society Presentation Transcript

  • 1. Gerd Leonhard Futurist, Author, CEO TheFuturesAgencyThe Future of Business and Communications in a Networked Society : Social, Local, Mobile ... Print and Paper?
  • 2. The future is already here! There are noRecipes
  • 3. The future is already here! Media use is a reflection of Culture Paying for Content is a reflection of Culture
  • 4. Dramatic Shifts in Control
  • 5. Interaction before transactionThe future is already here!
  • 6. The future is already here!
  • 7. The future is already here! Mind-boggling pace of technology - but really useful ideas must change our habits
  • 8. Entering the era of leaps
  • 9. The future is already here! Social Local Mobile Cloud Video “SoLoMo”
  • 10. The future is already here!SoLoMoWe are ‘the show’ Image licensed from sevensheaven.nl
  • 11. The future is already here! Not just ‘social media’ - but a Social OS!
  • 12. SocialOS
  • 13. The future is already here! Every screen is becoming some kind of connected TV, Radio or Reader
  • 14. The future is already here! Imagine this in the hands of 5 Billion people
  • 15. The future is already here! People of the Book☯ People of the Screen
  • 16. The future is already here! Increasing Unbundling of Media
  • 17. The future is already here! Increased Fragmentation: User behavior and preferences, UIs and devices, payment-readiness...
  • 18. Fragmentation Opportunities:Personalization. Customization. Aggregation. Curation. Filtering. Sense-Making Image via Flickr/virtuallysupine
  • 19. Abundance is inevitable- therefore Curation, Context & Interface becomes crucial
  • 20. But our future is not an either/or world ...it’s an ‘AND’- WorldSpeed ⚇ SlownessSocial ⚇ In SolitudePrint / Physical ⚇ DigitalPlanned ⚇ SerendipitousFiltered ⚇ AccidentalPeers ⚇ ExpertsFree ⚇ Paid
  • 21. The future is already here! Convergence will pose serious Challenges - and offer massive Opportunities Search « » Social Television « » Internet Computer « » Mobile Online « » Offline Social Media « » ‘Old Media’ Print « » Digital User « » Producer
  • 22. The future is already here! Digital Paper & Mobile Print Social Cloud
  • 23. The future is already here! Imagine the possibilities: Connecting the crowd and the cloud
  • 24. The future is already here! Disruptive Innovation Example: Print ⇠➲ Digital & Augmented Layar via Youtube
  • 25. The future is already here! Opportunity: combining new and old
  • 26. The future is already here! When the pivot point is reached change is often much faster than anticipated
  • 27. The future is already here! Expect the total Re-Invention of Advertising
  • 28. The future is already here! Disrupt...or Be Disrupted
  • 29. The future is already here! The rise of disruptive technologies
  • 30. The future is already here! Content Media Telecom Technology Devices / CEPublishing
  • 31. The future is already here!
  • 32. The future is already here! Hyper-Collaboration - not Hyper-Competition
  • 33. The future is already here! Make bold - but not stupid - moves Was: paid Now: FREE
  • 34. The future is already here! The power of assumptions and expectations “it should be at least as good as the past”
  • 35. A new goal: setting your customers free:)
  • 36. The future is already here! Open is the new ‘captive’
  • 37. Heading towards even moreRadical Consumer Empowerment:)Was... Is and will be...
  • 38. The future is already here! Imagine...
  • 39. The future is already here! Bank on Open Platforms
  • 40. The future is already here! The problem is not the ‘pay’ - it’s the wall! Source:
  • 41. The future is already here! Content pricing is increasingly subject to multiple, and changing ‘soft’ factors - But what is your reason to get paid...?
  • 42. The future is already here! The future of paid content: Pay-Will not Pay-Wall :) Pay-Wall (( Pay-Will :)
  • 43. The future is already here! Build valuearound the content
  • 44. The future is already here!
  • 45. The future is already here! Key points to remember
  • 46. The future is already here! Thanks!!! mediafuturist.com thefuturesagency.com gerdtube.com (video) slideshare.net/gleonhard Download: Futurist App D E S I G N :