More Related Content

More from Gerd Leonhard(20)


Data is the new Oil: paying with attention is the future of media

  1. “Think of personal data as the digital record of everything a person makes and does online and in the world”
  2. Image licensed from
  3. Source: Forbes Blog Post by Venessa Miemis
  4. Source:
  5. Source: Satoshi Kambayashi
  6. Image licensed from
  7. Source: Source: Kevin Kelly
  8. Dumb Smart
  9. Dumb Smart
  10. Source:
  11. Source:
  12. Hat tip to Shelly Palmer
  13. Timely & Likable Better service: fluid, contextual clean, safe and easy Fair and attractive Better interface pricing * Social and inter- Better tools connected
  14. Transparency: data usage disclosure, at all times Control: opt-in participation with immediate feedback in rewards balance, re-set options Trust: certified by standards and maybe a recognized and acceptable identity consortium Value: discounts, special offers and lots of ‘free stuff’ as a result of allowing data collection