“Think of personal data as the digital record of everything
a person makes and does online and in the world”

Image licensed from sevensheaven.nl

Source: Forbes Blog Post by Venessa Miemis

Source: Flickr.com/dunechaser

Source: Economist.com Satoshi Kambayashi

Image licensed from sevensheaven.nl

Source: Layar.com/Youtube
Source: Kevin Kelly

Dumb Smart

Dumb Smart

Source: Trendspotting.com

Source: PaidContent.org

Hat tip to Shelly Palmer

Timely & Likable Better service: fluid,
contextual clean, safe and easy
Fair and
attractive Better interface
pricing *
Social and inter-
Better tools connected

Transparency: data usage disclosure, at all times
Control: opt-in participation with immediate
feedback in rewards balance, re-set options
Trust: certified by standards and maybe a
recognized and acceptable identity consortium
Value: discounts, special offers and lots of ‘free
stuff’ as a result of allowing data collection