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Social Media and Talent Management and Acquisition

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Gautam Ghosh
Gautam Ghosh
1 of 32
Social Media and Impact on Talent Acquisition Gautam Ghosh GM – HR Strategy and Projects, Philips India
When Media Changes Everything Changes
Technology’s impact becomes evident when it becomes ubiquitous
The future has already arrived. It’s just not evenly distributed yet. 1 Source: William Gibson
The tools are transient. The values embedded in them are persistent. 2
Confidential Passive recipients of information Active knowledge sharers/drivers Constrained by natural (or psychological) boundaries Borderless Face to face ‘Invisible’ Living within our means Have It All Job for Life Continuous Learning FROM TO Society is undergoing dramatic change
Confidential Tomorrow’s consumers are today’s digital natives
Confidential Therefore… • Your Culture is your Employment Brand and your employees are your brand ambassadors
Confidential Three types of Media • Paid • Earned • Owned Social results in convergence
Confidential Employer Branding is critical LinkedIn research 2012
Confidential Social Media is a primary channel
Confidential SOCIAL TECHNOLOGIES ARE CHANGING THE GAME How Talent Management Practices, The Nature of Work Itself and the Structure of the Workforce are Changing
Confidential Social technologies are not just other tools
Confidential Fundamental shifts - content • Authority  User Generated – Influence (trust factor) • Authenticity • Tolerance • Broad/Generic  Niche Relevance – Numerous Channels, Fragmentation – Noise • Buying Visibility  Earning Visibility – Social Trending/Discovery
Confidential Fundamental shifts – talent management • Linear  Lattice Career Progression – Flatter, Virtual, Collaborative, Project Based • Accelerated Mobility – Time in Tenure, Development Cycle • Formal  Informal Learning – Social Collaboration, Learning Networks • Silo’d  Integrated Resourcing – Full Time Alternatives • Complexity
Confidential Your employees and Alumni are rating you • People sharing information about your organization’s practices, culture, and it can be represented online. • Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback
Confidential Challenges Companies Face • Company brand is not talked about • People not aware of company –Culture, leadership, values, CSR • Larger company brand over powering smaller unit’s distinct appeal • Company loses out to competitors specifically in campus recruitment
Confidential Don’t forget mobile! "today it is a waste of time investing in social medis without mobile support". –talent acquistion director for UPS • Sodexho US Data –jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic. –nearly 1 in 3 hires have looked at Sodexo careers on mobile.
Confidential PepsiCo’s “Possibilities” • Prospective candidates can peruse it for openings • watch videos from current employees, • read executive blogs • have conversations with hiring managers.
Confidential What can Companies Do? Monitor Blogs Social Networks Review Sites Professional Sites
Confidential Social Media Response • A dedicated online monitoring & support presence can help the company improve support for – Inquiries – Queries – Complaints – Compliments
Confidential Showcase Employer Brand Culture CSR Subject Matter Experts Awards Leaders
Confidential Leverage Various Channels Employer Brand Blogs YouTube Facebook Page Slideshare
Confidential Microsoft Jobs Blog
Confidential Philips Innovations in Marketing group
Confidential We are Philips India - Facebook Page
Confidential Philips India Jobs @ Twitter
Confidential Trends for the future • Companies like TalentBin and Entelo will change recruiting
Confidential The rise of digital influence and impact
Confidential Post Recruiting Onboarding • Gamified induction and onboarding –Predictive analytics • Communities to help new hires get assimilated faster –Finding mentors and buddies
Confidential Thank You! Keep in touch! • http://twitter.com/GautamGhosh • http://twitter.com/HRPhilips • http://www.linkedin.com/in/Gautam • http://www.slideshare.com/Gautam • Gautam.Ghosh@Philips.com
Social Media and Talent Management and Acquisition

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Social Media and Talent Management and Acquisition

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