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How Social Media Has Transformed Talent Acquisition

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How Social Media Has Transformed Talent Acquisition

  1. 1. Presenter Name June xx, 2014 Presenter Contact Info INSERT SESSION TITLE Will Staney Head Talent Warrior Glassdoor @willstaney How Social Media Has Transformed Talent Acquisition
  2. 2. How Social Media Has Transformed Talent Acquisition THE EVOLUTION OF RECRUITING Automation Recruiter Tools Job Boards Job Hunters Silo’ed Recruiting Applications External Candidates Business Results Tools for Everyone Social Recruiting Passives Are Possible Integrated Recruiting Referrals Internal Candidates
  3. 3. How Social Media Has Transformed Talent Acquisition + THE TALENT SHIFT WEB 1.0 WEB 2.0+PRE-WEB
  4. 4. How Social Media Has Transformed Talent Acquisition 4 THE TECHNOLOGY SHIFT
  5. 5. How Social Media Has Transformed Talent Acquisition KEEPING PACE WITH CANDIDATE EXPECTATIONS
  6. 6. How Social Media Has Transformed Talent Acquisition THE MODERN WORKFORCE LOOKS LIKE THIS…
  7. 7. How Social Media Has Transformed Talent Acquisition
  8. 8. How Social Media Has Transformed Talent Acquisition Today, of workers were born after 1980.
  9. 9. How Social Media Has Transformed Talent Acquisition EVERY DAY THEY USE SOCIAL MEDIA TOOLS LIKE THIS TO COMMUNICATE
  10. 10. How Social Media Has Transformed Talent Acquisition
  11. 11. How Social Media Has Transformed Talent Acquisition It’s these expectations and rapid advancements in social technology that have allowed social to influence the way we recruit.
  12. 12. How Social Media Has Transformed Talent Acquisition LET’S BREAK IT DOWN!
  13. 13. How Social Media Has Transformed Talent Acquisition Sourcing / Pipelining Talent Employer Branding / Talent Attraction Candidate Experience / Engagement Recruiting Technology Recruiting Analytics / Metrics
  14. 14. How Social Media Has Transformed Talent Acquisition SOURCING / PIPELINING TALENT BEFORE SOCIAL
  15. 15. How Social Media Has Transformed Talent Acquisition
  16. 16. How Social Media Has Transformed Talent Acquisition
  17. 17. How Social Media Has Transformed Talent Acquisition
  18. 18. How Social Media Has Transformed Talent Acquisition
  19. 19. How Social Media Has Transformed Talent Acquisition
  20. 20. How Social Media Has Transformed Talent Acquisition SOURCING / PIPELINING TALENT WITH SOCIAL
  21. 21. How Social Media Has Transformed Talent Acquisition It’s a Complex Ecosystem
  22. 22. How Social Media Has Transformed Talent Acquisition SOURCING / PIPELINING TALENT WITH SOCIAL of the online population is on at least one social network
  23. 23. How Social Media Has Transformed Talent Acquisition SOURCING / PIPELINING TALENT WITH SOCIAL of online adults say they use Facebook
  24. 24. How Social Media Has Transformed Talent Acquisition
  25. 25. How Social Media Has Transformed Talent Acquisition 6 DEGREES OF SEPARATION? TRY 4. You Your Friend Your Friend’s Friend Their Friend Their Second Cousin Kevin Bacon
  26. 26. How Social Media Has Transformed Talent Acquisition
  27. 27. How Social Media Has Transformed Talent Acquisition
  28. 28. How Social Media Has Transformed Talent Acquisition THERE ARE NO BARRIERS TO ENTRY ANYMORE
  29. 29. How Social Media Has Transformed Talent Acquisition
  30. 30. How Social Media Has Transformed Talent Acquisition Social Graph VS. Graph Search
  31. 31. How Social Media Has Transformed Talent Acquisition
  32. 32. How Social Media Has Transformed Talent Acquisition Shared by a co-worker Shared by 3 friends on G+ I shared this
  33. 33. How Social Media Has Transformed Talent Acquisition EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
  34. 34. How Social Media Has Transformed Talent Acquisition EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
  35. 35. How Social Media Has Transformed Talent Acquisition EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
  36. 36. How Social Media Has Transformed Talent Acquisition EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
  37. 37. How Social Media Has Transformed Talent Acquisition
  38. 38. How Social Media Has Transformed Talent Acquisition
  39. 39. How Social Media Has Transformed Talent Acquisition •Video brings job descriptions to life •Allows candidates to learn about hiring managers and team earlier in process •Video Job Description + Employer Branding = Winning Strategy •Candidates interview company before applying
  40. 40. How Social Media Has Transformed Talent Acquisition VIDEO=SEO
  41. 41. How Social Media Has Transformed Talent Acquisition VIDEO = GLOBAL PRESENCE
  42. 42. How Social Media Has Transformed Talent Acquisition VIDEO = BRAND IMPRESSIONS
  43. 43. How Social Media Has Transformed Talent Acquisition VIDEO=MOBILE STRATEGY
  44. 44. How Social Media Has Transformed Talent Acquisition BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH Consistent Branding Showcase Employee Videos Social Promotion Live Social Feeds
  45. 45. How Social Media Has Transformed Talent Acquisition CANDIDATE EXPERIENCE BEFORE SOCIAL
  46. 46. How Social Media Has Transformed Talent Acquisition
  47. 47. How Social Media Has Transformed Talent Acquisition CANDIDATE EXPERIENCE WITH SOCIAL
  48. 48. How Social Media Has Transformed Talent Acquisition
  49. 49. How Social Media Has Transformed Talent Acquisition
  50. 50. How Social Media Has Transformed Talent Acquisition CANDIDATE ENGAGEMENT BEFORE SOCIAL
  51. 51. How Social Media Has Transformed Talent Acquisition
  52. 52. How Social Media Has Transformed Talent Acquisition
  53. 53. How Social Media Has Transformed Talent Acquisition CANDIDATE ENGAGEMENT WITH SOCIAL
  54. 54. How Social Media Has Transformed Talent Acquisition Engagement Wins -6,140 people reached (100% organically) -34 “Likes” -14 Shares
  55. 55. How Social Media Has Transformed Talent Acquisition Engagement Wins -6,012 people reached (100% organically) -72 “Likes” -28 Shares
  56. 56. How Social Media Has Transformed Talent Acquisition Engagement Wins
  57. 57. How Social Media Has Transformed Talent Acquisition
  58. 58. How Social Media Has Transformed Talent Acquisition RECRUITING TECHNOLOGY BEFORE SOCIAL
  59. 59. How Social Media Has Transformed Talent Acquisition Recruiting Technology Before Social
  60. 60. How Social Media Has Transformed Talent Acquisition RECRUITING TECHNOLOGY WITH SOCIAL
  61. 61. How Social Media Has Transformed Talent Acquisition
  62. 62. How Social Media Has Transformed Talent Acquisition
  63. 63. How Social Media Has Transformed Talent Acquisition
  64. 64. How Social Media Has Transformed Talent Acquisition RECRUITMENT MARKETING SOFTWARE
  65. 65. How Social Media Has Transformed Talent Acquisition OPEN WEB SOURCING AGGREGATORS
  66. 66. How Social Media Has Transformed Talent Acquisition • Image of recruitment Excel spreadsheet RECRUITING ANALYTICS / METRICS BEFORE SOCIAL RECRUITING ANALYTICS / METRICS BEFORE SOCIAL
  67. 67. How Social Media Has Transformed Talent Acquisition
  68. 68. How Social Media Has Transformed Talent Acquisition RECRUITING ANALYTICS / METRICS AFTER SOCIAL Company ReputationEngagement Brand Awareness vs. Talent Competitors
  69. 69. How Social Media Has Transformed Talent Acquisition You Need Help from Employees and Leadership to Make Your Social Strategy Successful
  70. 70. How Social Media Has Transformed Talent Acquisition Questions? @WillStaney on Twitter Come see me right after this in the expo at the Glassdoor booth #1680!

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