Social Media for Small and Medium Businesses<br />January 2010<br />
Who Are We<br />Public Relations<br />Strategy  & Marketing<br />Strategy  & Marketing<br />Sunil Agarwal <br />Managing D...
What Do We Do<br />We build and nurture online communities for clients<br />help them build strong long-term relationships...
Five Reasons Why Business is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br...
What can Small Businesses Do ?<br />Some Thoughts<br />
Build a Social Platform to Connect Multiple Campaigns<br />The big idea is to build a social platform to connect multiple ...
Lifestyle, Cause, Passion<br />
What can Small Businesses Do?<br />1. Profiles<br />4. Integration with social platforms <br />2. Reputation systems<br />...
Integration with LinkedIn<br />Source: http://advertising.linkedin.com/bizspark<br />Targeted CPC LinkedIn ads to drive le...
Integration With LinkedIn<br />Source: http://2020social.com/lead-generation<br />Targeted CPC LinkedIn ads to drive leads...
Integration With Twitter<br />Source: http://exectweets.com and http://venturemaven.com<br />Community built around aggreg...
Role of a Social CRM Program<br />A social CRM program enables brands to listen to social media conversations, respond to ...
How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020...
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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs

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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social

  1. 1. Social Media for Small and Medium Businesses<br />January 2010<br />
  2. 2. Who Are We<br />Public Relations<br />Strategy & Marketing<br />Strategy & Marketing<br />Sunil Agarwal <br />Managing Director<br />IITD, IIMA, MD of 20:20 Media<br />Gaurav Mishra <br />CEO<br />IIMB, Tata Group, Yahoo! Fellow at Georgetown<br />Dave Evans <br />Consulting Director<br />Author of ‘Social Media Marketing: An Hour a Day’<br />Organizational Development <br />Product Management<br />Enterprise Software<br />Gautam Ghosh <br />Consultant<br />XLRI, Deloitte, HP, Dell<br />Upasana Taku <br />Consultant<br />Stanford, PayPal, HSBC<br />KaushalSarda<br />Consultant<br />Capgemini CRM, Uhuroo Founder<br />
  3. 3. What Do We Do<br />We build and nurture online communities for clients<br />help them build strong long-term relationships<br />with customers, partners and employees<br />to catalyze collaboration and innovation<br />trigger trial and purchase<br />and drive loyalty and advocacy.<br />
  4. 4. Five Reasons Why Business is Social<br /><br /><br /><br /><br /><br /><br /><br /><br />!<br /><br /><br /><br />Consumer Generated Content<br />Collaboration<br />Collective Intelligence<br />Community<br />Conversation<br />
  5. 5. What can Small Businesses Do ?<br />Some Thoughts<br />
  6. 6. Build a Social Platform to Connect Multiple Campaigns<br />The big idea is to build a social platform to connect multiple campaigns. <br />The campaigns bring in members; the social platform ensures that they stay.<br />Campaign 3<br />Campaign 2<br />Campaign 1<br />Attention<br />Time<br />
  7. 7. Lifestyle, Cause, Passion<br />
  8. 8. What can Small Businesses Do?<br />1. Profiles<br />4. Integration with social platforms <br />2. Reputation systems<br />5. Social CRM <br />On Social Outposts<br />In the network <br />3. Ideation platform / Support platforms<br />6. Social advertising <br />
  9. 9. Integration with LinkedIn<br />Source: http://advertising.linkedin.com/bizspark<br />Targeted CPC LinkedIn ads to drive leads to expert profile.<br />Direct interaction between experts and developers.<br />
  10. 10. Integration With LinkedIn<br />Source: http://2020social.com/lead-generation<br />Targeted CPC LinkedIn ads to drive leads to landing page<br />Integration with community using LinkedIn API <br />
  11. 11. Integration With Twitter<br />Source: http://exectweets.com and http://venturemaven.com<br />Community built around aggregation of tweets related to a professional group, event or keyword.<br />Voting, commenting and sharing on the aggregated tweets.<br />
  12. 12. Role of a Social CRM Program<br />A social CRM program enables brands to listen to social media conversations, respond to them, track them over time, and eventually host conversations on their own community.<br />Consumers <br /><ul><li>Listen to social media conversations</li></ul>Enthusiasts<br /><ul><li>Respond to conversations in public or privately</li></ul>Entrepreneurs<br />Developers<br /><ul><li>Host conversations on own community</li></li></ul><li>Ask Us How<br />2020social.com | contact@2020social.com| @2020social<br />gaurav@2020social.com<br />@gauravonomics<br />dave@2020social.com<br />@evansdave<br />gautam@2020social.com<br />@gautamghosh<br />upasana@2020social.com<br />@upasanataku<br />kaushal@2020social.com<br />@ksarda<br />

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