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The social business employee manifesto


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Published in: Business

The social business employee manifesto

  1. 1. A Manifesto<br />By Gautam Ghosh<br /><br /><br /><br />The Social Business Employee<br />
  2. 2. What should the Organization 2.0 promise tomorrow’s workforce?<br />
  3. 3. We will no longer view you as "employees" only to do the work you are assigned. Instead, you are co-creators, participants, critics and advocates.<br />Build roles around people’s talents, strengths and passions. Encourage them to express themselves using tools they are comfortable with<br />
  4. 4. We will actively ask for your input on products, services, structures, processes and give it to you to co-create them with us.<br />Employees are Customers too and have insights and ideas irrespective of their functions where they work. Unleash their ideas and wisdom to improve.<br />
  5. 5. We will focus not on the time you spend in office but the results you achieve.<br />Give people autonomy in a defined sandbox to find the way that they best deliver results. Stop trying to control everything.<br />
  6. 6. We will provide value, not jobs.<br />Work is more than a paycheck. Focusing on value helps a person bring in his whole human self to the workplace – not just “talent”<br />
  7. 7. We will provide you the tools to connect across silos, departments, locations to meet the changing demands of a networked economy and social customers.<br />Create social networks within the firm – and empower them to connect with external networks where customers are talking – to resolve issues, answer questions and build the organizational reputation.<br />
  8. 8. We will together focus on reducing the noise within the organization.<br />Information is delivered without knowing whom it is relevant for. Let people decide what they want to follow. <br />
  9. 9. We will together destroy processes that do not let us build human relationships within and without.<br />Doing away with systems and processes that are not needed – so that their gravity does not force a return to the silos of Organization 1.0<br />
  10. 10. We will encourage you to build relationships that connect all of us with partners, stakeholders and customers in ways where we all benefit.<br />The relationships are owned by people – not by processes – and we trust you to invest in them for our mutual success<br />
  11. 11. We will act ethically and transparently, and expect you too, because it's no longer a choice.<br />The social business is not just about enabling “social technologies” but creating a human organization which acts for the larger good.<br />
  12. 12. Originally posted at<br />Thank you<br />