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Leveraging Employee Advocacy andCreating the Social OrganizationGautam GhoshGM – HR Strategy & Projects
Scaling Social• Engagement process will change• Employees to engage with externalcustomers, partners.–Better knowledge–Fas...
The structure of engagement in a socialbusinessExternalSocialEngagementInternalSocial
Primary focus• Social Media Policy• Education and training• Coaching senior executives– Currently coaching Philips India C...
Employees Build Employer Brand
Your Culture is your EmploymentBrand and your employees areyour brand ambassadors
Content, ConversationsPeopleinterestedPeoplewith SkillsCompanyEmployeesAttractDevelopEngage
Your employees and Alumni are rating you• People sharing information about your organization’s practices, culture,and it c...
Challenges Companies Face• Company brand is not talked about• People not aware of company–Culture, leadership, values, CSR...
Don’t forget mobile!"today it is a waste of time investing insocial media without mobile support".–talent acquisition dire...
PepsiCo’s “Possibilities”• Prospective candidates canperuse it for openings• watch videos from currentemployees,• read exe...
Philips Innovations Groups
We are Philips India - Facebook Page
Philips India Jobs, and the HR team goes alla-Twitter
Trends for the future• Companies like TalentBin and Entelo will change recruiting
The rise of digital influence and impact
Post Recruiting Onboarding• Gamified induction and onboarding–Predictive analytics• Communities to help new hires getassim...
Connecting employees internally• Most employees are active on internal socialnetwork cutting across geographies– Focus on ...
Thank You!Keep in touch!http://twitter.com/GautamGhoshhttp://twitter.com/HRPhilipshttp://www.linkedin.com/in/Gautamhttp://...
Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit
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Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit

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The presentation I made at the Social Business Summit, Mumbai on 23rd May.

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Employee Advocacy for Social Business Success - Presentation at Dachis Group's Social Business Summit

  1. 1. Leveraging Employee Advocacy andCreating the Social OrganizationGautam GhoshGM – HR Strategy & Projects
  2. 2. Scaling Social• Engagement process will change• Employees to engage with externalcustomers, partners.–Better knowledge–Faster turnaround–More trustworthy
  3. 3. The structure of engagement in a socialbusinessExternalSocialEngagementInternalSocial
  4. 4. Primary focus• Social Media Policy• Education and training• Coaching senior executives– Currently coaching Philips India CEO, Head of Strategyand Head of the Lighting business on digital and social– Focus on skills and immersion before pulling them backout to think about strategy• Executive sponsorship and belief
  5. 5. Employees Build Employer Brand
  6. 6. Your Culture is your EmploymentBrand and your employees areyour brand ambassadors
  7. 7. Content, ConversationsPeopleinterestedPeoplewith SkillsCompanyEmployeesAttractDevelopEngage
  8. 8. Your employees and Alumni are rating you• People sharing information about your organization’s practices, culture,and it can be represented online.• Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make iteasy to people to analyse such feedback
  9. 9. Challenges Companies Face• Company brand is not talked about• People not aware of company–Culture, leadership, values, CSR• Larger company brand over poweringsmaller unit’s distinct appeal• Company loses out to competitorsspecifically in campus recruitment
  10. 10. Don’t forget mobile!"today it is a waste of time investing insocial media without mobile support".–talent acquisition director for UPS• Sodexho US Data–jobseeker traffic on mobile grow from4% to 17% of their total jobseekertraffic.–nearly 1 in 3 hires have looked atSodexo careers on mobile.
  11. 11. PepsiCo’s “Possibilities”• Prospective candidates canperuse it for openings• watch videos from currentemployees,• read executive blogs• have conversations withhiring managers.
  12. 12. Philips Innovations Groups
  13. 13. We are Philips India - Facebook Page
  14. 14. Philips India Jobs, and the HR team goes alla-Twitter
  15. 15. Trends for the future• Companies like TalentBin and Entelo will change recruiting
  16. 16. The rise of digital influence and impact
  17. 17. Post Recruiting Onboarding• Gamified induction and onboarding–Predictive analytics• Communities to help new hires getassimilated faster–Finding mentors and buddies
  18. 18. Connecting employees internally• Most employees are active on internal socialnetwork cutting across geographies– Focus on storytelling and sharing interestingnews– Showcasing best practices– Asking for help across silos• Leverage social for learning
  19. 19. Thank You!Keep in touch!http://twitter.com/GautamGhoshhttp://twitter.com/HRPhilipshttp://www.linkedin.com/in/Gautamhttp://www.slideshare.com/GautamGautam.Ghosh@Philips.com

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