Download as PDF, PPTX
Uploaded byGameMaki by Gametize
Gamification 101 - It's not just about points and badges
The document introduces gamification as the incorporation of game-like elements into non-game contexts to enhance audience engagement. It outlines the importance of understanding user motivations and provides strategies for implementing gamification effectively. Examples of gamification in various sectors such as education, loyalty programs, and fitness are also discussed.
More Related Content
Similar to Gamification 101 - It's not just about points and badges
![Vibe Coding vs. Spec-Driven Development [Free Meetup]](https://cdn.slidesharecdn.com/ss_thumbnails/vibecodingvsspecdrivendevelopment-251209105622-43f455e7-thumbnail.jpg?width=640&height=640&fit=bounds)
Gamification 101 - It's not just about points and badges
- 1. Gamification 101 A gameducationseries brought to you by! http://gametize.com http://twitter.com/gametize http://facebook.com/gametize
- 2. What is Gamification?! It is the application of game- like characteristics to non-game settings to drive audience engagement. !
- 3. Game Characteristics? ! Theseencourage behaviors such as… ! Game Mechanics!Game Design Principles! Gaming Psychology! Player Journey! Collaboration! Competition! Exploration! Interaction!
- 4. Non-game settings refer to anycontext! other than a game. ! Education! Travel! Community! Work! Health & Fitness!
- 5. What is theaverage age of a gamer? (go google for answer!)
- 6.
- 7. Gamification does notturn an application into a game. Instead, it makes it feel like a game. !
- 8. People like gamesbecause they trigger emotion.! Frustration!Excitement! Sense of Achievement! Amazement! Happiness!
- 9. How games triggeremotion: ! 1. Hard fun! 2. Easy fun! 3. Altered States! 4. The People Factor!
- 10. Frustration! Sense of Achievement! Challenge!Strategy! Problem Solving! 1. Hard fun!
- 11.
- 12. Exploration ! Escapefrom thoughts & feelings ! Excitement! 3. Altered States!
- 13. Competition! Teamwork! Social Bonding! Personal Recognition! Senseof Achievement! 4. The People Factor !
- 14. Incentives are onlya subset of gamification as a whole. ! Incentive Systems ! Gamification! !=!
- 15. You need topick a gamification strategy and follow it through. ! ! Gamification is not plug and play. !
- 16. Gamification Strategy! !1. Identifyaction/behaviour to encourage! 2. Identify the engagement style of your users! 3. Pay attention to intrinsic motivation than extrinsic motivation.! 4. Implement progress mechanics.! 5. Make it easy to learn, but hard to master.!
- 17. 1. Identify action/behaviorto encourage: ! Check-ins! Purchases! Reviews! Comments! Share activities! Do tasks! Invite other users!
- 18. 2. Identify theengagement style of your users ! Acting! Interacting! Content! Players! EXPRESS! COMPETE! EXPLORE! COLLABORATE! Eg: Design, decorate, create, purchase! Eg: Win, challenge, show-off, compare! Eg: View, vote, collect, review, rate! Eg: Comment, like, share, help, give!
- 19. 3. Pay moreattention to intrinsic motivation than extrinsic motivation ! >! Meaning! Positive Emotions! Accomplishments! Relationships!
- 20. 4. Implement progressmechanics ! Foursquare badges directory! Klout score trend! Linkedin progress bars! Starbucks loyalty programme!
- 21. 5. Make iteasy to learn, but hard to master! Novice! Expert! ?!What is the skill needed to attain mastery?!
- 22. Examples of Gamification:! ! Foursquare! Achievement, exploration, collecting items (badges) ! Loyalty Cards Rewards, collecting items (stamps) ! Photorank Competition, personal recognition! Gametize Achievement, exploration, rewards!
- 23. Examples of Gamification:! AmericanAirlines Rewards, achievement, level-ups (elite status)! Nike Plus Achievement, level-ups, competition! Linked In Level-ups (progress bar)!
- 24. References ! What isGamification, Really? By Michael Wu http://lithosphere.lithium.com/t5/Building-Community-the-Platform/What-is-Gamification-Really/ba-p/30447! ! ! Why We Play Games: Four Keys to More Emotion Without Story By Nicole Lazzaro http://xeodesign.com/xeodesign_whyweplaygames.pdf ! Smart Gamification: Social Game Design for a Connected World " By Amy Jokim http://www.slideshare.net/amyjokim/smart-gamification-social-game-design-for-a-connected-world http://xeodesign.com/xeodesign_whyweplaygames.pdf ! Meaningful Play: Getting Gamification Right ! By Sebastian Deterding http://www.slideshare.net/dings/meaningful-play-getting-gamification-right! ! !
- 25. business@gametize.com Start gametizing atgametize.com Need a coupon? Tweet us @gametize :) More resources: http://slideshare.net/gametize