The target audience for the opening sequence of the media product is 15-20 year olds due to the inclusion of street crime themes similar to other films rated 15. While the genre does not limit the audience to one gender, it contains some masculine themes. The film is set and produced in Britain so the intended audience is British residents who would find the setting and language familiar. The film genre is detective/thriller so it will appeal to fans of those genres, and it may also attract media students interested in low-budget or student films.