This document compares the film magazines Total Film and Empire and explains why the authors chose to partner with Empire. Total Film is the second biggest selling film magazine in the UK but it has a smaller global audience. Empire is the biggest selling film magazine in the UK and also publishes internationally, giving it a larger potential audience for the authors' film. Empire's large readership across different age groups in the UK also means the film would be seen not just by their target 15+ audience. Therefore, the authors chose Empire as it would give their British-made film greater exposure both domestically and globally.

1. Why we chose Empire
By Priscilla and Chloe

2. Why not ‘total Film’
•Total Film is the 2nd biggest selling film
magazine in the UK.
•Published every four weeks (13 editions)
•Launched in 1997.
•It has many features, from full-length
interviews, with established and up-andcoming actors and directors, to major film
previews, from Top 100 lists to
retrospective pieces — all illustrated with
film stills and profile shots.
• All issues contain The Total Film
Interview — an in-depth chat with a
celebrated actor or director.
•In 2004, TF produced a list of the
Greatest British Films of All Time.
•They also have a large quiz and puzzle
section.
-Upon conducting our research as
to which magazine company which
best suited our products, we
researched statistics on this
company. This gave us a sense that
this particular magazine company is
less popular perhaps in the
UK, which is not beneficial for us as
we are rooted in the UK. Due to the
fact that it is based in the UK we
would not be able to have a larger
target audience which is essential
for our product as we want our film
to be known globally. However we
do acknowledge the rise of Web 2.0
so therefore we could have chosen
to stay with Total film, although
due to the fact that people don’t
often go on the internet to read
magazines.
- However we disagree with this
argument because we are aware
that are target audience (15) are
active users of the internet.

3. Why Empire?
•Empire is the biggest selling film magazine in
the UK.
•Also published in Australia, Turkey and Russia.
(It’s also Australia’s biggest selling movie
magazine). Empire recently won the General
Interest category in the Australian Magazine
Awards and has grown its circulation in 2012.
•It is populist in approach and coverage.
•Feature articles are usually mainstream
films, although they do review art films as well.
•As well as film news, previews and reviews, they
feature a transcript of a classic scene and Top
Ten lists e.g. Car chases.
•They interview celebrities and identify how well
they are in touch with reality.
•Every edition has a ‘spine quote’ – the challenge
is to work out which film it’s from.
•The magazine is also supported online through
its interactive website, Empire Online.
-We choose to go with Empire as they have a
larger base within the UK which links to the
idea that those within the UK are most likely
to support us, as we our British creators.
-They also have a large audience, ranging
from different age groups so therefore if we
went with the company we would not only
be targeting are selected target audience, but
essentially our product would be viewed by
those over the age rating.
-We are aware that we don’t want those who
are under the age of 15 watching our product
due to explicit material (violence and strong
language)- This is highlighted in the credits on
our final poster as a constant reminded that
such material are not suitable for those under
the rating we have chosen (15).

4. Did you know?
They have 1
million readers
worldwide every
month.
Circulation (Amount of
magazine distributed) :
24,030
Readership:
160,000
Cover Price:
$8.95
Editor:
Daniel Murphy
Editor-in-Chief:
Rod Yates
National Sales
Manager:
Aaron Morton
Frequency:
Monthly