The document discusses targeting an audience of males under 18 for a found footage film. It suggests advertising the film on TV shows and websites popular with that demographic, like those featuring content about lifestyle and entertainment. It also recommends emphasizing the found footage format and simplifying the more complex plot to attract the intended audience. Additionally, the document categorizes types of viewers and analyzes that the film could appeal to both mainstream plus audiences interested in unique styles like found footage, as well as more adventurous film buffs due to its non-linear storytelling.

1. How did you attract/address your
audience?

2.  Aged under 18-29
 Predominantly male, however not exclusively
 Mainly in the age bracket of 18 and under, as
research shows that it is people in this age
bracket who enjoy found footage films the
most.

3.  As our film is aimed predominantly at Males who are under
the age of 18, we needed to advertise our film in a manner
that would attract such an audience. For example, a lot of
Males of this age regularly watch TV Programmes such as
‘Made In Chelsea’, so if we were to advertise our film on
TV during the time in which this Programme is broadcast,
it would be more likely to reach said audience, and
therefore stand a greater chance of attracting our
audience.
 As well as this, as Males of this age tend to spend a lot of
time online, on websites like YouTube for example,
advertising our film on such websites would be beneficial
in attracting them.

4.  Our film makes use of the found footage format, which is
popular with our targeted audience, so in employing this
camera technique and marketing our film in a way in
which that is made clear, I feel that we still stand a
stronger chance of attracting our audience.
 On top of this, although we feel that our plot is slightly
more complex than the average plot of a found footage
film, it could still be summarised in a manner which would
make it sound more straightforward and conventional,
which again would be useful in attracting our audience.

5.  When conducting research we found that there are four
categories in which viewers can be placed. They are as
follows, mainstream, mainstream plus, aficionado and film
buff
 Mainstream: Unlikely to view anything other than
Hollywood Blockbusters
 Mainstream plus: Partly mainstream, but very much open
to the idea of viewing more obscure titles
 Aficionado: Tends to view a mix of films, including major
foreign language titles, and will be generally more
adventurous when it comes to film choices.
 Film Buff: Will actively avoid mainstream titles in favour of
more controversial, challenging or unusual films, and films
with a difficult or taboo subject matter.

6.  I feel that our film is most likely to be viewed by a
mainstream plus audience, due to the fact it
incorporates the found footage technique, a filming
style that is largely popular, as found footage films
tend to be successful at the box office
 However, elements of our film also suggest that it
could be viewed by a Film Buff type audience, as our
plot is not quite conventional, in that the titular
character is killed off within minutes, and the rest of
the film revolves around the detective trying to
discover more about the killer and his crimes.
 As this would involve a non-linear story told with the
use of flashbacks, I feel it may also be appealing to
audience members who fit the film buff category.