Design In The Age Of Convergence

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2 comments

+ queenaura 1 month ago
design management
+ Nancy Sagar 2 years ago
Slide 57: Seems to me that this is the most important concept in the presentation -- great design tells a compelling, emotional story that resonates with users. Something your firm is very good at!

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中国深圳国际创意设计博览会 © 2007 frog design. Confidential and Proprietary.
Marketing as a Growth Champion 12
Power to the amateurs
Crowdsourcing
Ideas are divergent by nature Challenge the status quo Change the rules of competition Create growth opportunities
LOGICEMOTION
© 2007 frog design. Confidential and Proprietary.
© 2007 frog design. Confidential and Proprietary.
LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
In 1969 this was what we did for our customers
This is what we do today