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Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
Design In The Age Of Convergence
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Design In The Age Of Convergence

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Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008

Presentation given at the China Original Design Fair, Shenzhen, September 13, 2008

Published in: Business, Design
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  • 1. 中国 深圳 国际创意设计博览会 © 2007 frog design. Confidential and Proprietary.
  • 2. Marketing as a Growth Champion 12
  • 3. Power to the amateurs
  • 4. Crowdsourcing
  • 5. Ideas are divergent by nature Challenge the status quo Change the rules of competition Create growth opportunities
  • 6. LOGICEMOTION
  • 7. © 2007 frog design. Confidential and Proprietary.
  • 8. © 2007 frog design. Confidential and Proprietary.
  • 9. LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
  • 10. LEADERSHIP Organizational Partnerships Governance Strategy culture Trend, market, PRODUCT and consumer Conceptualization Prototyping Development Go-to-market research PROCESS IP Opportunity R&D Outsourcing Support DISCOVER DESIGN DELIVER
  • 11. In 1969 this was what we did for our customers
  • 12. This is what we do today

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