This document discusses an international intellectual design conference held in Shenzhen, China. It outlines topics like crowdsourcing, challenging the status quo, changing rules of competition, and creating growth opportunities. It also includes diagrams showing an organization's leadership, culture, strategy, partnerships, governance, product research, concept development, prototyping, and processes over time - from 1969 to present day.

1. 中国 深圳 国际创意设计博览会
© 2007 frog design. Confidential and Proprietary.

12. Marketing as a Growth Champion 12

14. Power to the amateurs

15. Crowdsourcing

16. Ideas are divergent by nature
Challenge the status quo
Change the rules of competition
Create growth opportunities

33. LOGICEMOTION

34. © 2007 frog design. Confidential and Proprietary.

45. © 2007 frog design. Confidential and Proprietary.

51. LEADERSHIP Organizational Partnerships Governance
Strategy
culture
Trend, market,
PRODUCT
and consumer Conceptualization Prototyping Development Go-to-market
research
PROCESS IP Opportunity R&D Outsourcing Support
DISCOVER DESIGN DELIVER

52. LEADERSHIP Organizational Partnerships Governance
Strategy
culture
Trend, market,
PRODUCT
and consumer Conceptualization Prototyping Development Go-to-market
research
PROCESS IP Opportunity R&D Outsourcing Support
DISCOVER DESIGN DELIVER

53. In 1969 this was what we did for our customers

54. This is what we do today