Global Summit of Innovation Economy
              Creators
          April 17-20 2012
              Moscow
WELCOME
Lundavision Ldt.
Sven-Thore Holm, CEO
Facts about Sweden
• Total population 9 million

• GDP 40.000 USD

• R&D 3.6% of GDP ( second in the World)
Innovation/Commercialisation
Structure of Sweden
   Department of Industry/Education
   VINNOVA – R&D
   Universities,Institutes, Industry
   Innovationsbron AB – commercialisation
   Investment Fund of Sweden – financing
   ALMI – financing/business development SME
   Private Venture Capital
Industrial activities
• Paper/pulp/wood
• Metal/iron
• Advanced metal engineering
• Automotive
• Telecom/Information technology
• Advanced defense industry
Industrial activities cont.
• Pharma industry
• Food industry (Functional Food )
• Environment protection industry
• Packageing industry
• Service industry
 
How can innovations be turned into
business and economic growth?

In the following I will introduce a
shortcut…
Step 1: Acknowledge that a full scale innovation system
must be a vital part of modern infrastructure.

Step 2: There must be political commitments on central,
regional and local level to create an “innovation chain”.

Step 3: A committed professional team must be created
Creation of a Working Innovation
                          Chain




Feedstream       Coaching   Soft financing   Patent/licensing   Equity
Feedstream
   .   Systems for increasing the entrepreneurial spirit

• .Creative thinking on all levels



• National/regional competition in creating a business plan
Feedstream
•.
 Entrepreneurial education on university level


•.
 Establishment of functional structures for scouting of
    inventions in all universities and institutes.
 Technology Transfer Officies (TTO)
Coaching
•.
 Critical mass of professional business coaching
The 18 step program
                      TECHNICAL                       MARKET                       BUSINESS

                                            CONCEPT PHASE
                   TECHNICAL ANALYSIS           MARKET NEEDS ASSESSMENT       VENTURE ASSESSMENT
                           STEP 1                        STEP 2                       STEP 3
                                               • Conduct market           • Estimate profit potential
                • Define concept
Stage 1         • Confirm critical             overview                   • Conduct self, enterprise
Investigation                                  • Id pricing structure     and commercialization
                assumptions
                                               • Id market barriers       assessments
                • Survey state of the art
                                               •…                         •…
                •…


                                       DEVELOPMENT PHASE
                   TECHNICAL FEASIBILITY             MARKET STUDY            ECONOMIC FEASIBILITY
                           STEP 4                        STEP 5                       STEP 6
Stage 2         • Develop working model        • Id and quantify:
                                                                          • Formulate financial
Feasibility     • Test technical features      • Market size
                                                                          assumptions
                •…                             •…
                                                                          • Develop pro forma
                                                                          •…
                 ENGINEERING PROTOTYPE          STRATEGIC MARKET PLAN       STRATEGIC BUSINESS PLAN
Stage 3                    STEP 7                        STEP 8                       STEP 9
Development     • Develop prototype            • Id marketing team        • Decide venture or license
                • Id materials and processes   • Define target market     • Finalize intellectual property
                •…                             •…                         •…
Gambro


                                                                           Sony Ericsso
                             Chemical Centre                  Active Biotech
                             Центр Хімії



                           Ecology Centre
                           Центр Екології

Лікарня при університеті                          Ideon
University Hospital
                                                  Science
                                            LTH   Park          Astra Zeneca

      BMC




                                                  Школа
                                                  Економіки
                                   MAX-lab      School
                                                of
                                                Econom
                                                ics
                  500 m          Ideon Science Park Hans
TECHNICAL                      MARKET                     BUSINESS


               PRE-PRODUCTION PROTOTYPE          MARKET VALIDATION           BUSINESS START-UP
                         STEP 10                       STEP 11                    STEP 12
                Develop production           • Conduct market           Establish business function
Stage 4        prototype                     overview                   Hire staff
Introduction    Determine production         • Id pricing structure     Execute contracts
               process                       • Id market barriers       …
                …                            •…


                                      COMMERCIAL PHASE
                       PRODUCTION              SALES AND DISTRIBUTION      ECONOMIC FEASIBILITY
                         STEP 13                       STEP 14                    STEP 15
                Prepare commercial            Expand distribution
Stage 5                                                                 Monitor enterprise position
               design production               Analyze competitor
Growth         prototype                     response
                                                                        Hire and train personnel
                                                                        Execute contracts
                Establish quality control      …
                                                                        …
                …
                   PRODUCTION SUPPORT          MARKET DIVERSIFICATION     STRATEGIC BUSINESS PLAN
                         STEP 16                       STEP 17                    STEP 18
Stage 6          Maximize production         • Develop market           Establish SWOT process
Maturity         Establish after market      retention                  Invest profits
               support, repairs and spares   • Establish market scan    Monitor product life cycle
                 …                           • Id new markets           …
                                             •…
Patent/licensing

•.
 Professional structure for patenting and global licensing
Creation of a financial toolbox
•.
      Grants
• .
      Verification/Proof of Concept
• .
      Soft loans
• .
      Early stage equity
The Financial Toolbox
•   Grants                                 25.000 €
•   Verification                           40.000 €
•   Public soft loans                      40.000 €
•   Public pre-pre seed equity             50.000 €
•   Public/private equity                  750.000 €
•   Private equity (institutions/angels)
Equity
•.
      Creation of professional early stage equity structures
• .
      Based on private and public money
Bridging the Financing Gap
 – A System for Developing Brilliant Ideas to Commercial Success
Technology Transfer to SME:S




Technology Transfer to SME:S

Establishment of a Knowledge Bridge Structure providing SME
   (Small and Medium sized Enterprises) with new knowledge
Suggestion




  
 Since LundaVision Ltd has been involved in one of the most
 developed system for knowledge transfer in Europe,
 LundaVision could be a supplier of an integrated fullscale
 innovation system .
Thank you for listening!

Sven-Thore Holm — Global Summit of Innovation Economy Creators

  • 1.
    Global Summit ofInnovation Economy Creators April 17-20 2012 Moscow
  • 2.
  • 4.
    Facts about Sweden •Total population 9 million • GDP 40.000 USD • R&D 3.6% of GDP ( second in the World)
  • 5.
    Innovation/Commercialisation Structure of Sweden  Department of Industry/Education  VINNOVA – R&D  Universities,Institutes, Industry  Innovationsbron AB – commercialisation  Investment Fund of Sweden – financing  ALMI – financing/business development SME  Private Venture Capital
  • 6.
    Industrial activities • Paper/pulp/wood •Metal/iron • Advanced metal engineering • Automotive • Telecom/Information technology • Advanced defense industry
  • 7.
    Industrial activities cont. •Pharma industry • Food industry (Functional Food ) • Environment protection industry • Packageing industry • Service industry
  • 8.
      How can innovationsbe turned into business and economic growth? In the following I will introduce a shortcut…
  • 9.
    Step 1: Acknowledgethat a full scale innovation system must be a vital part of modern infrastructure. Step 2: There must be political commitments on central, regional and local level to create an “innovation chain”. Step 3: A committed professional team must be created
  • 10.
    Creation of aWorking Innovation Chain Feedstream Coaching Soft financing Patent/licensing Equity
  • 11.
    Feedstream . Systems for increasing the entrepreneurial spirit • .Creative thinking on all levels • National/regional competition in creating a business plan
  • 12.
    Feedstream •. Entrepreneurial educationon university level •. Establishment of functional structures for scouting of inventions in all universities and institutes. Technology Transfer Officies (TTO)
  • 13.
    Coaching •. Critical massof professional business coaching
  • 14.
    The 18 stepprogram TECHNICAL MARKET BUSINESS CONCEPT PHASE TECHNICAL ANALYSIS MARKET NEEDS ASSESSMENT VENTURE ASSESSMENT STEP 1 STEP 2 STEP 3 • Conduct market • Estimate profit potential • Define concept Stage 1 • Confirm critical overview • Conduct self, enterprise Investigation • Id pricing structure and commercialization assumptions • Id market barriers assessments • Survey state of the art •… •… •… DEVELOPMENT PHASE TECHNICAL FEASIBILITY MARKET STUDY ECONOMIC FEASIBILITY STEP 4 STEP 5 STEP 6 Stage 2 • Develop working model • Id and quantify: • Formulate financial Feasibility • Test technical features • Market size assumptions •… •… • Develop pro forma •… ENGINEERING PROTOTYPE STRATEGIC MARKET PLAN STRATEGIC BUSINESS PLAN Stage 3 STEP 7 STEP 8 STEP 9 Development • Develop prototype • Id marketing team • Decide venture or license • Id materials and processes • Define target market • Finalize intellectual property •… •… •…
  • 15.
    Gambro Sony Ericsso Chemical Centre Active Biotech Центр Хімії Ecology Centre Центр Екології Лікарня при університеті Ideon University Hospital Science LTH Park Astra Zeneca BMC Школа Економіки MAX-lab School of Econom ics 500 m Ideon Science Park Hans
  • 16.
    TECHNICAL MARKET BUSINESS PRE-PRODUCTION PROTOTYPE MARKET VALIDATION BUSINESS START-UP STEP 10 STEP 11 STEP 12 Develop production • Conduct market Establish business function Stage 4 prototype overview Hire staff Introduction Determine production • Id pricing structure Execute contracts process • Id market barriers … … •… COMMERCIAL PHASE PRODUCTION SALES AND DISTRIBUTION ECONOMIC FEASIBILITY STEP 13 STEP 14 STEP 15 Prepare commercial Expand distribution Stage 5 Monitor enterprise position design production Analyze competitor Growth prototype response Hire and train personnel Execute contracts Establish quality control … … … PRODUCTION SUPPORT MARKET DIVERSIFICATION STRATEGIC BUSINESS PLAN STEP 16 STEP 17 STEP 18 Stage 6 Maximize production • Develop market Establish SWOT process Maturity Establish after market retention Invest profits support, repairs and spares • Establish market scan Monitor product life cycle … • Id new markets … •…
  • 17.
    Patent/licensing •. Professional structurefor patenting and global licensing
  • 18.
    Creation of afinancial toolbox •. Grants • . Verification/Proof of Concept • . Soft loans • . Early stage equity
  • 19.
    The Financial Toolbox • Grants 25.000 € • Verification 40.000 € • Public soft loans 40.000 € • Public pre-pre seed equity 50.000 € • Public/private equity 750.000 € • Private equity (institutions/angels)
  • 20.
    Equity •. Creation of professional early stage equity structures • . Based on private and public money
  • 21.
    Bridging the FinancingGap – A System for Developing Brilliant Ideas to Commercial Success
  • 22.
    Technology Transfer toSME:S Technology Transfer to SME:S Establishment of a Knowledge Bridge Structure providing SME (Small and Medium sized Enterprises) with new knowledge
  • 23.
    Suggestion    Since LundaVisionLtd has been involved in one of the most developed system for knowledge transfer in Europe, LundaVision could be a supplier of an integrated fullscale innovation system .
  • 24.
    Thank you forlistening!