The document discusses the evolving landscape of technology and product development, emphasizing the importance of collaboration and innovation among various stakeholders including entrepreneurs, academics, and accelerators. It highlights the role of hardware accelerators like HAXLR8R in supporting the creation of physical products and fostering a new modular world. Additionally, it points out the critical aspects of design, financing, and market timing in successfully launching products.

1. How HARD can that be?
Cyril Ebersweiler
The New Context Conference
September 2012 - Tokyo

2. The Pioneers

4. The Multinationals

6. The Makers. Hackers. Academics. Entrepreneurs.

7. TECHNOLOGY PROTOTYPING COMMUNITIES
This time, it’s different FULFILLMENT
SOURCING
FINANCING COLLABORATION

8. home appliances smartphones vehicles
transportation
kitchen appliances
sleep monitoring health
watches
drones clothing
This time, it’s different
energy biotech
3d printers computers
cameras iot neuroscience
robots
printers self quantified
shoes toys
video games

10. But this has not changed...

11. Founders Fit Design to Financing
Market Timing Manufacture
Fundraising
Sourcing Tooling Branding
Prototyping Assembly Marketing
Product Design Quality Fulfillment
GREAT
MIRACLE! FABRICATION REVENUE
IDEA
Software Certifications Payment
Firmware Regulations Customer Service
BOM Logistics Distribution
GERBER China Effect PR
CAD Cashflow Crowdfunding

12. DIY.
Do. It. Yourself.

13. Cyril / 希雷 / シリル
+26
+10

14. Software accelerators are useful and effective

15. About CHINA.AXLR8R
www.chinaccelerator.com
Dominic Penaloza Bo Yiqun Patrick Lee
First accelerator program in China
Georg Godula Benjamin Joffe Richard Robinson

17. Software accelerators are useful and effective
Hardware accelerators are completely essential

18. About H.AXLR8R
www.haxlr8r.com
Brad Feld Nolan Bushnell Dave Merrill
Featured in...
H.AXLR8R is the first accelerator program for
people who hack hardware and make physical
products ; San Francisco / Shenzhen
Jim Newton Bill Warner Mitch Altman

19. What’s going on Investor
Day
Market Dev Finance
Sourcing Supply Management
Pricing
DEMO
+35 +70 Fund
+111
Biz Track days days Days
raising
Customer
Development Planning Distribution Marketing
Electrical Mechanical
Industrial Design
Engineering Engineering
Tech Track
Development
Conceptual Design Usability Design Focus Groups
Design Track
Product Design
*iterative process - AGILE - do not take schedule literally

21. How powerful can that be?

27. Where is this going?

28. a redefinition of the tech landscape
an innovation engine
an opportunity for VC to truly fulfill their task
a more conscious production
a better education
a new modular world?

29. To boldly go
where no man
has gone
www.haxlr8r.com
@haxlr8r before
Apply to HAXLR8R ⚡2 NOW!
Big thanks to all our mentors, alum, partners and friends!