Motorized Urban Mobility focuses on developing sustainable and intelligent light transport solutions to improve quality of life in urban areas. They have experience managing projects for OEMs and developing new electric vehicles and mobility services. Their goal is to reduce emissions and create more efficient personal transportation alternatives. They are a small team of experienced engineers who take on all aspects of product development from concept to production launch.

1. Motorized Urban Mobility
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2. Our Approach
We Manage development projects for our international OEM customers.
We Create sustainable and intelligent light transport solutions &
Develop new business opportunities around them
Our Ambition
To improve quality of life in urban ecosystems,
by reducing traffic carbon emissions
&
by creating healthier and more efficient
personal mobility transport alternatives
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3. The Team
We are a small team of experienced engineers with extensive international
experience in product engineering and project management
Our professional record includes leading engineering and development
consulting roles at some automotive OEMs companies such as:
APRILIA, BMW, CONTINENTAL, DERBI, ELMOTO, GASGAS,
PIAGGIO, RIEJU, SHERCO & YAMAHA
Our network of business partners and suppliers enable us taking full
commitment on all project phases, from concept definition to
production or service launch
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4. Areas of expertise
Motorcycle Development Projects
Product
Management Product Engineering Product Management
Innovation Product Process Sales Launch
Management Development Manufacturing Planning Planning
Clients: OEM, motorcycle service supplier, components manufacturers
Urban Mobility Projects
Business Development
Innovation Market Service Market
Management Analysis Service Design Plan
Implementation
Clients: OEM, fleet operators, service suppliers, public organisms and component manufacturers
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5. Product
Management Product Engineering Product Management
Innovation Product Process Sales Launch
Management Development Manufacturing Planning Planning
Innovation Management
Prioritization Product Definition Product concept
Generation of Ideas Focus Groups
Evaluation Bottle necks, book
Surveys,
Spontaneous or forced Feasibility vs Resources, Product features,
Interviews,
(Innovation groups) Strategy Legal & Norms, Ergonomics,
Benchmarking
Risks/Benefits Accessories
studies
Benchmark Accessories
Analysis catalogue
Technologic
Surveillance Product
Reports Concept
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7. Product
Management Product Engineering Product Management
Innovation Product Process Sales Launch
Management Development Manufacturing Plan Plan
Process Manufacturing
Components Process planning Tooling Production
Manufacturing plan definition Production release
Approval manufacturing SOP
Timing and Methods (outsourcing)
Purchasing Management Resource planning Quality control
Logistics
Assembling SOP
Plan Release
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8. Product
Management Product Engineering Product Management
Innovation Product Process Sales Launch
Management Development Manufacturing Plan Plan
Mktg & Sales Plan
Press Office Event management
Communication plan Test drive definition &
Marketing Plan Product Presentations
On-Line / Off-Line Mktg coordination
Pricing Definition Road-show / Test drives
Site development Press Kit,
Markets, Models Fair/exhibition Stand
Social Media Press releases,
Positioning in range management projects
Online sales Catalogues
Hostess, Catering
E-Bikes Forum EICMA 2011
2011 (Clustermoto)
Pricing Segment Moto50 www.clustermoto.org Press Kit Rieju MIUS
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14. Contact
Inocencio González
General Manager
+34 677 495 117
C.Enric Granados 47, bajos
08008 – Barcelona
Spain
email: info@TraZeless.com
Twitter: @TraZeless
Skype: TraZeless
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