SlideShare a Scribd company logo

The Unstoppable Coming of Social Usability

•
•
Erin 'Folletto' Casali
Erin 'Folletto' Casali

How can we evaluate the basics necessary to build a social network? With the Social Usability! Welcome to Social Usability and the methodology, Motivational Design (Mo.De.). Authors: G. Giacoma, D. Casali

DesignTechnology
1 of 45
Download to read offline
The unstoppable coming of Social Usability Gianandrea Giacoma & Davide ‘Folletto’ Casali
unstoppable?!?
...ok, we have exaggerated, but...
Everything is social.
...even if you don’t think about it
...even if you don’t think about it ...even if you don’t want it
...even if you don’t think about it ...even if you don’t want it ...even if it doesn’t seem
The walkman Designed to isolate oneself, used to connect people.
Word A personal tool used to create text... to be shared.
The wall Designed to divide, it’s a meeting point for teenagers.
Positive I want social dynamics
Negative I want to avoid social dynamics
how does it happen?
USABILITY Learnability Efficiency Memorability Errors Satisfaction
SOCIAL USABILITY USABILITY Learnability Interpersonal Relations Efficiency Identity Memorability Communication Errors Group Emergence Satisfaction
SOCIAL USABILITY How easy is it to find other people? How easy is it to connect to other people? Interpersonal Relations How easy is it to keep those connections active? How relevant are those connections? Identity Communication Group Emergence
SOCIAL USABILITY Interpersonal Relations How rich is one’s personal identity expression? How much are interests and passions expressed? Identity How much are personal distinctive traits shown? How much is privacy management detailed? Communication Group Emergence
SOCIAL USABILITY Interpersonal Relations Identity How fast can a message reach the other person? How many messages can one handle efficiently? Communication How easy is it to handle conversations (1-to-1, 1- to-some, 1-to-many)? Group Emergence
SOCIAL USABILITY Interpersonal Relations Identity Communication How easy is it to create groups? How active are groups once estabilished? Group Emergence How long do they last? How much is it important to be part of a group?
How can I analyze it? How can I evaluate it?
User tests (you would have never guessed it, uh?)
let’s see it in action!
MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation MySpace better? 4. Group Emergence
MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Facebook better? 4. Group Emergence
FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation FriendFeed better? 4. Group Emergence
LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Google Wave better? 4. Group Emergence
Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation DeviantArt better? 4. Group Emergence
Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Twitter better? 4. Group Emergence
interestingly enough...
an avatar isn’t just an avatar same digital artifact different psychosocial impact World of Warcraft Second Life
is something missing?
Person Socially-enabled system
Person Social Usability Social connects the person Usability to a system with social dynamics. Socially-enabled system
Person Alone, it isn’t ? enough: people socialize, but why? Social Usability Socially-enabled system
Person We need the Relational Motivations people’s motivation. Social Usability Socially-enabled system
Person Circadian Functional Activity Needs Flow Relational Motivations Social Usability Socially-enabled system
Motivational Design
what do you think?
Gianandrea Giacoma ibridazioni.com @ibridazioni gianandrea.giacoma@gmail.com Davide Casali intenseminimalism.com @folletto folletto@gmail.com World Usability Day Milan, 13 novembre 2009 worldusabilityday.org

Recommended

Social Usability Workshop at Frontiers of Interaction 2010
Social Usability Workshop at Frontiers of Interaction 2010Social Usability Workshop at Frontiers of Interaction 2010
Social Usability Workshop at Frontiers of Interaction 2010Erin 'Folletto' Casali
 
Social Usability - Mo.De.
Social Usability - Mo.De.Social Usability - Mo.De.
Social Usability - Mo.De.Gianandrea Giacoma
 
Mo.De. Motivational Design: Motivational Hooks
Mo.De. Motivational Design: Motivational HooksMo.De. Motivational Design: Motivational Hooks
Mo.De. Motivational Design: Motivational HooksGianandrea Giacoma
 
Social Media / Case Studies for design studios
Social Media / Case Studies for design studiosSocial Media / Case Studies for design studios
Social Media / Case Studies for design studiosBharath Haridas
 
Social Usability Workshop - Lift13
Social Usability Workshop - Lift13Social Usability Workshop - Lift13
Social Usability Workshop - Lift13Gianandrea Giacoma
 
CW2 Presentation Online Identity
CW2 Presentation Online IdentityCW2 Presentation Online Identity
CW2 Presentation Online Identityconaleakin
 
Production Project
Production ProjectProduction Project
Production Projectkathleen_ferguson123
 
Design For Social Sharing
Design For Social SharingDesign For Social Sharing
Design For Social Sharingguestbdd02b
 

Recommended

Social Usability Workshop at Frontiers of Interaction 2010
Social Usability Workshop at Frontiers of Interaction 2010Social Usability Workshop at Frontiers of Interaction 2010
Social Usability Workshop at Frontiers of Interaction 2010Erin 'Folletto' Casali
 
Social Usability - Mo.De.
Social Usability - Mo.De.Social Usability - Mo.De.
Social Usability - Mo.De.Gianandrea Giacoma
 
Mo.De. Motivational Design: Motivational Hooks
Mo.De. Motivational Design: Motivational HooksMo.De. Motivational Design: Motivational Hooks
Mo.De. Motivational Design: Motivational HooksGianandrea Giacoma
 
Social Media / Case Studies for design studios
Social Media / Case Studies for design studiosSocial Media / Case Studies for design studios
Social Media / Case Studies for design studiosBharath Haridas
 
Social Usability Workshop - Lift13
Social Usability Workshop - Lift13Social Usability Workshop - Lift13
Social Usability Workshop - Lift13Gianandrea Giacoma
 
CW2 Presentation Online Identity
CW2 Presentation Online IdentityCW2 Presentation Online Identity
CW2 Presentation Online Identityconaleakin
 
Production Project
Production ProjectProduction Project
Production Projectkathleen_ferguson123
 
Design For Social Sharing
Design For Social SharingDesign For Social Sharing
Design For Social Sharingguestbdd02b
 
Beyond Simple Social - Presented at Salesforce
Beyond Simple Social - Presented at SalesforceBeyond Simple Social - Presented at Salesforce
Beyond Simple Social - Presented at SalesforceThomas Vander Wal
 
Social media presentation(final)
Social media presentation(final)Social media presentation(final)
Social media presentation(final)Pinny
 
Using social media to develop employability
Using social media to develop employabilityUsing social media to develop employability
Using social media to develop employabilitySue Beckingham
 
Managing our online profersonal lives
Managing our online profersonal livesManaging our online profersonal lives
Managing our online profersonal liveslisld
 
Social data: what it is, who owns it, and why you should care
Social data: what it is, who owns it, and why you should careSocial data: what it is, who owns it, and why you should care
Social data: what it is, who owns it, and why you should careCornelius Puschmann
 
Harnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachHarnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachAlex de Carvalho
 
Facebook for Community Building
Facebook for Community BuildingFacebook for Community Building
Facebook for Community BuildingLisa Colton
 
Identity Management within Social Media
Identity Management within Social MediaIdentity Management within Social Media
Identity Management within Social MediaElena Chrisafogeorgou
 
Massively Multiplayer Object Sharing 10328
Massively Multiplayer Object Sharing 10328Massively Multiplayer Object Sharing 10328
Massively Multiplayer Object Sharing 10328Donggi heo
 
Managing Your Digital Footprint
Managing Your Digital FootprintManaging Your Digital Footprint
Managing Your Digital FootprintKevin Trowbridge, Ph.D., APR
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharingRashmi Sinha
 
Designing Sociability: With Notes
Designing Sociability: With NotesDesigning Sociability: With Notes
Designing Sociability: With NotesChristina Wodtke
 
Can you see the real me?
Can you see the real me?Can you see the real me?
Can you see the real me?Michelle Truax
 
Tagging from personal to social
Tagging from personal to socialTagging from personal to social
Tagging from personal to socialRashmi Sinha
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social SharingRashmi Sinha
 
Introduction to the Social Web (BGIedu 2010 06-28)
Introduction to the Social Web (BGIedu 2010 06-28)Introduction to the Social Web (BGIedu 2010 06-28)
Introduction to the Social Web (BGIedu 2010 06-28)Christopher Allen
 
Motivating People to Participate
Motivating People to ParticipateMotivating People to Participate
Motivating People to ParticipateThe New School
 
CCSMW
CCSMWCCSMW
CCSMWLeadership ON PURPOSE
 
Social Media and Digital Skills in Higher Education
Social Media and Digital Skills in Higher EducationSocial Media and Digital Skills in Higher Education
Social Media and Digital Skills in Higher EducationSue Beckingham
 
Knowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyKnowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyScott Gavin
 
Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Erin 'Folletto' Casali
 
Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Social Media Lab
 

More Related Content

What's hot

Beyond Simple Social - Presented at Salesforce
Beyond Simple Social - Presented at SalesforceBeyond Simple Social - Presented at Salesforce
Beyond Simple Social - Presented at SalesforceThomas Vander Wal
 
Social media presentation(final)
Social media presentation(final)Social media presentation(final)
Social media presentation(final)Pinny
 
Using social media to develop employability
Using social media to develop employabilityUsing social media to develop employability
Using social media to develop employabilitySue Beckingham
 
Managing our online profersonal lives
Managing our online profersonal livesManaging our online profersonal lives
Managing our online profersonal liveslisld
 
Social data: what it is, who owns it, and why you should care
Social data: what it is, who owns it, and why you should careSocial data: what it is, who owns it, and why you should care
Social data: what it is, who owns it, and why you should careCornelius Puschmann
 
Harnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachHarnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachAlex de Carvalho
 
Facebook for Community Building
Facebook for Community BuildingFacebook for Community Building
Facebook for Community BuildingLisa Colton
 
Identity Management within Social Media
Identity Management within Social MediaIdentity Management within Social Media
Identity Management within Social MediaElena Chrisafogeorgou
 
Massively Multiplayer Object Sharing 10328
Massively Multiplayer Object Sharing 10328Massively Multiplayer Object Sharing 10328
Massively Multiplayer Object Sharing 10328Donggi heo
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharingRashmi Sinha
 
Designing Sociability: With Notes
Designing Sociability: With NotesDesigning Sociability: With Notes
Designing Sociability: With NotesChristina Wodtke
 
Can you see the real me?
Can you see the real me?Can you see the real me?
Can you see the real me?Michelle Truax
 
Tagging from personal to social
Tagging from personal to socialTagging from personal to social
Tagging from personal to socialRashmi Sinha
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social SharingRashmi Sinha
 
Introduction to the Social Web (BGIedu 2010 06-28)
Introduction to the Social Web (BGIedu 2010 06-28)Introduction to the Social Web (BGIedu 2010 06-28)
Introduction to the Social Web (BGIedu 2010 06-28)Christopher Allen
 
Motivating People to Participate
Motivating People to ParticipateMotivating People to Participate
Motivating People to ParticipateThe New School
 
Social Media and Digital Skills in Higher Education
Social Media and Digital Skills in Higher EducationSocial Media and Digital Skills in Higher Education
Social Media and Digital Skills in Higher EducationSue Beckingham
 
Knowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyKnowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyScott Gavin
 

What's hot (20)

Beyond Simple Social - Presented at Salesforce
Beyond Simple Social - Presented at SalesforceBeyond Simple Social - Presented at Salesforce
Beyond Simple Social - Presented at Salesforce
 
Social media presentation(final)
Social media presentation(final)Social media presentation(final)
Social media presentation(final)
 
Using social media to develop employability
Using social media to develop employabilityUsing social media to develop employability
Using social media to develop employability
 
Managing our online profersonal lives
Managing our online profersonal livesManaging our online profersonal lives
Managing our online profersonal lives
 
Social data: what it is, who owns it, and why you should care
Social data: what it is, who owns it, and why you should careSocial data: what it is, who owns it, and why you should care
Social data: what it is, who owns it, and why you should care
 
Harnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community OutreachHarnessing the Power of Social Media for Marketing and Community Outreach
Harnessing the Power of Social Media for Marketing and Community Outreach
 
Facebook for Community Building
Facebook for Community BuildingFacebook for Community Building
Facebook for Community Building
 
Identity Management within Social Media
Identity Management within Social MediaIdentity Management within Social Media
Identity Management within Social Media
 
Massively Multiplayer Object Sharing 10328
Massively Multiplayer Object Sharing 10328Massively Multiplayer Object Sharing 10328
Massively Multiplayer Object Sharing 10328
 
Managing Your Digital Footprint
Managing Your Digital FootprintManaging Your Digital Footprint
Managing Your Digital Footprint
 
Massively multiplayer object sharing
Massively multiplayer object sharingMassively multiplayer object sharing
Massively multiplayer object sharing
 
Designing Sociability: With Notes
Designing Sociability: With NotesDesigning Sociability: With Notes
Designing Sociability: With Notes
 
Can you see the real me?
Can you see the real me?Can you see the real me?
Can you see the real me?
 
Tagging from personal to social
Tagging from personal to socialTagging from personal to social
Tagging from personal to social
 
Designing for Social Sharing
Designing for Social SharingDesigning for Social Sharing
Designing for Social Sharing
 
Introduction to the Social Web (BGIedu 2010 06-28)
Introduction to the Social Web (BGIedu 2010 06-28)Introduction to the Social Web (BGIedu 2010 06-28)
Introduction to the Social Web (BGIedu 2010 06-28)
 
Motivating People to Participate
Motivating People to ParticipateMotivating People to Participate
Motivating People to Participate
 
CCSMW
CCSMWCCSMW
CCSMW
 
Social Media and Digital Skills in Higher Education
Social Media and Digital Skills in Higher EducationSocial Media and Digital Skills in Higher Education
Social Media and Digital Skills in Higher Education
 
Knowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case studyKnowledge and Content UK 2009 (KCUK) presentation and case study
Knowledge and Content UK 2009 (KCUK) presentation and case study
 

Similar to The Unstoppable Coming of Social Usability

Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Social Media Lab
 
DIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptx
DIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptxDIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptx
DIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptxafhkdfs
 
Social Media and Global Social Trends
Social Media and Global Social TrendsSocial Media and Global Social Trends
Social Media and Global Social TrendsAL Services
 
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsDesigning Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsBayCHI
 
Dave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing MistakesDave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing MistakesSocial Media for Nonprofits
 
Social Experience Design
Social Experience DesignSocial Experience Design
Social Experience DesignUXconference
 
FaceAll_Communication_Strategy_2011
FaceAll_Communication_Strategy_2011FaceAll_Communication_Strategy_2011
FaceAll_Communication_Strategy_2011Face All
 
Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Erin 'Folletto' Casali
 
UNI-Joint Story Telling
UNI-Joint Story TellingUNI-Joint Story Telling
UNI-Joint Story Tellingstoryofxu
 
Redes sociales
Redes socialesRedes sociales
Redes socialesYuuuuki
 
A full overview of Social Media: a research adventure
A full overview of Social Media: a research adventureA full overview of Social Media: a research adventure
A full overview of Social Media: a research adventureTotal Identity
 
Ibm connections - communication is the business of everybody
Ibm connections - communication is the business of everybodyIbm connections - communication is the business of everybody
Ibm connections - communication is the business of everybodyStefano Pogliani
 
Designing for Web 2.0 (BarCamp Delhi)
Designing for Web 2.0 (BarCamp Delhi)Designing for Web 2.0 (BarCamp Delhi)
Designing for Web 2.0 (BarCamp Delhi)Rashmi Sinha
 

Similar to The Unstoppable Coming of Social Usability (20)

Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13Social Usability Workshop @ LIFT13
Social Usability Workshop @ LIFT13
 
Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design Davide Casali - Social Interaction Design
Davide Casali - Social Interaction Design
 
Relational Motivations
Relational MotivationsRelational Motivations
Relational Motivations
 
DIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptx
DIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptxDIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptx
DIGITAL-SELFWHO-AM-I-IN-THE-CYBERWORLD.pptxfinal.pptx
 
Designing Social
Designing SocialDesigning Social
Designing Social
 
Social Media and Global Social Trends
Social Media and Global Social TrendsSocial Media and Global Social Trends
Social Media and Global Social Trends
 
Designing Sociability
Designing SociabilityDesigning Sociability
Designing Sociability
 
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-PatternsDesigning Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
Designing Social Interfaces: 5 Principles, 5 Practices, 5 Anti-Patterns
 
Dave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing MistakesDave McMurtry: Top Ten Social Media Marketing Mistakes
Dave McMurtry: Top Ten Social Media Marketing Mistakes
 
Social Experience Design
Social Experience DesignSocial Experience Design
Social Experience Design
 
FaceAll_Communication_Strategy_2011
FaceAll_Communication_Strategy_2011FaceAll_Communication_Strategy_2011
FaceAll_Communication_Strategy_2011
 
Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)Social Experience Design: one method, two tools, three business tips (2012)
Social Experience Design: one method, two tools, three business tips (2012)
 
UNI-Joint Story Telling
UNI-Joint Story TellingUNI-Joint Story Telling
UNI-Joint Story Telling
 
Redes sociales
Redes socialesRedes sociales
Redes sociales
 
A full overview of Social Media: a research adventure
A full overview of Social Media: a research adventureA full overview of Social Media: a research adventure
A full overview of Social Media: a research adventure
 
Social Media A Full Overview
Social Media A Full OverviewSocial Media A Full Overview
Social Media A Full Overview
 
Ibm connections - communication is the business of everybody
Ibm connections - communication is the business of everybodyIbm connections - communication is the business of everybody
Ibm connections - communication is the business of everybody
 
Designing for Web 2.0 (BarCamp Delhi)
Designing for Web 2.0 (BarCamp Delhi)Designing for Web 2.0 (BarCamp Delhi)
Designing for Web 2.0 (BarCamp Delhi)
 
Future Workplace
Future WorkplaceFuture Workplace
Future Workplace
 
Hr roundtable 120323
Hr roundtable 120323Hr roundtable 120323
Hr roundtable 120323
 

More from Erin 'Folletto' Casali

Mastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the ProductMastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the ProductErin 'Folletto' Casali
 
New Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half DelegationNew Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half DelegationErin 'Folletto' Casali
 
Design without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna TalkDesign without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna TalkErin 'Folletto' Casali
 
Designing Inclusive Open Source Communities
Designing Inclusive Open Source CommunitiesDesigning Inclusive Open Source Communities
Designing Inclusive Open Source CommunitiesErin 'Folletto' Casali
 
The Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team PerspectiveThe Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team PerspectiveErin 'Folletto' Casali
 
Teamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for GoodTeamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for GoodErin 'Folletto' Casali
 
Distributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team PerspectiveDistributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team PerspectiveErin 'Folletto' Casali
 
The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)Erin 'Folletto' Casali
 
Social Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brandsSocial Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brandsErin 'Folletto' Casali
 
Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Erin 'Folletto' Casali
 
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftThe Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftErin 'Folletto' Casali
 
Design Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu CurveDesign Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu CurveErin 'Folletto' Casali
 
Grow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid TraitsGrow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid TraitsErin 'Folletto' Casali
 
Gestalt Design Principles for Developers
Gestalt Design Principles for DevelopersGestalt Design Principles for Developers
Gestalt Design Principles for DevelopersErin 'Folletto' Casali
 
The shift: UX Designers as Business Consultants
The shift: UX Designers as Business ConsultantsThe shift: UX Designers as Business Consultants
The shift: UX Designers as Business ConsultantsErin 'Folletto' Casali
 

More from Erin 'Folletto' Casali (20)

Mastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the ProductMastering Feedback: You, the Team, the Product
Mastering Feedback: You, the Team, the Product
 
Design Remote: The Async Advantage
Design Remote: The Async AdvantageDesign Remote: The Async Advantage
Design Remote: The Async Advantage
 
Foundations of Chat Bot Design
Foundations of Chat Bot DesignFoundations of Chat Bot Design
Foundations of Chat Bot Design
 
New Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half DelegationNew Managers: Good Intentions, Half Delegation
New Managers: Good Intentions, Half Delegation
 
Design without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna TalkDesign without Ego — TEDxBologna Talk
Design without Ego — TEDxBologna Talk
 
Designing Inclusive Open Source Communities
Designing Inclusive Open Source CommunitiesDesigning Inclusive Open Source Communities
Designing Inclusive Open Source Communities
 
The Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team PerspectiveThe Making of WordPress·com Calypso: A Team Perspective
The Making of WordPress·com Calypso: A Team Perspective
 
Teamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for GoodTeamwork at the Extremes: WordPress.com and UX for Good
Teamwork at the Extremes: WordPress.com and UX for Good
 
Distributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team PerspectiveDistributed Companies: A WordPress.com Team Perspective
Distributed Companies: A WordPress.com Team Perspective
 
The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)The Shift: UX Designer as Business Consultant (2016)
The Shift: UX Designer as Business Consultant (2016)
 
Social Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brandsSocial Brand Experience: a model for the sociality of brands
Social Brand Experience: a model for the sociality of brands
 
Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)Introduction to Building Wireframes (with Keynote)
Introduction to Building Wireframes (with Keynote)
 
The Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your CraftThe Six Elements of Focus to Improve Your Craft
The Six Elements of Focus to Improve Your Craft
 
Design Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu CurveDesign Principles for Social Change: UX for Good and Inzovu Curve
Design Principles for Social Change: UX for Good and Inzovu Curve
 
Kickstarting Design Thinking
Kickstarting Design ThinkingKickstarting Design Thinking
Kickstarting Design Thinking
 
Grow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid TraitsGrow Your Personal Leadership with Your Hybrid Traits
Grow Your Personal Leadership with Your Hybrid Traits
 
The Thought Pump Model for Meditation
The Thought Pump Model for MeditationThe Thought Pump Model for Meditation
The Thought Pump Model for Meditation
 
Design with Personas: A Lean Approach
Design with Personas: A Lean ApproachDesign with Personas: A Lean Approach
Design with Personas: A Lean Approach
 
Gestalt Design Principles for Developers
Gestalt Design Principles for DevelopersGestalt Design Principles for Developers
Gestalt Design Principles for Developers
 
The shift: UX Designers as Business Consultants
The shift: UX Designers as Business ConsultantsThe shift: UX Designers as Business Consultants
The shift: UX Designers as Business Consultants
 

Recently uploaded

Government polytechnic college-1.pptxabcd
Government polytechnic college-1.pptxabcdGovernment polytechnic college-1.pptxabcd
Government polytechnic college-1.pptxabcdshivubhavv
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfParomita Roy
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja Nehwal
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...kumaririma588
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️soniya singh
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girlsmodelanjalisharma4
 
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...Call Girls in Nagpur High Profile
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130Suhani Kapoor
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130Suhani Kapoor
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation decktbatkhuu1
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja Nehwal
 
The Art of Batik, template ppt aesthetic
The Art of Batik, template ppt aestheticThe Art of Batik, template ppt aesthetic
The Art of Batik, template ppt aestheticTiaFebriani
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxjeswinjees
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxmirandajeremy200221
 

Recently uploaded (20)

Government polytechnic college-1.pptxabcd
Government polytechnic college-1.pptxabcdGovernment polytechnic college-1.pptxabcd
Government polytechnic college-1.pptxabcd
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call GirlsCBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
CBD Belapur Individual Call Girls In 08976425520 Panvel Only Genuine Call Girls
 
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
VVIP Pune Call Girls Dange Chowk (8250192130) Pune Escorts Nearby with Comple...
 
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Serviceyoung call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
young call girls in Pandav nagar 🔝 9953056974 🔝 Delhi escort Service
 
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
VIP Call Girls Service Kukatpally Hyderabad Call +91-8250192130
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
VIP Call Girls Service Bhagyanagar Hyderabad Call +91-8250192130
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
The Art of Batik, template ppt aesthetic
The Art of Batik, template ppt aestheticThe Art of Batik, template ppt aesthetic
The Art of Batik, template ppt aesthetic
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
 

The Unstoppable Coming of Social Usability

  • 1. The unstoppable coming of Social Usability Gianandrea Giacoma & Davide ‘Folletto’ Casali
  • 3. ...ok, we have exaggerated, but...
  • 5. ...even if you don’t think about it
  • 6. ...even if you don’t think about it ...even if you don’t want it
  • 7. ...even if you don’t think about it ...even if you don’t want it ...even if it doesn’t seem
  • 8. The walkman Designed to isolate oneself, used to connect people.
  • 9. Word A personal tool used to create text... to be shared.
  • 10. The wall Designed to divide, it’s a meeting point for teenagers.
  • 12. Negative I want to avoid social dynamics
  • 13. how does it happen?
  • 15. SOCIAL USABILITY USABILITY Learnability Interpersonal Relations Efficiency Identity Memorability Communication Errors Group Emergence Satisfaction
  • 16. SOCIAL USABILITY How easy is it to find other people? How easy is it to connect to other people? Interpersonal Relations How easy is it to keep those connections active? How relevant are those connections? Identity Communication Group Emergence
  • 17. SOCIAL USABILITY Interpersonal Relations How rich is one’s personal identity expression? How much are interests and passions expressed? Identity How much are personal distinctive traits shown? How much is privacy management detailed? Communication Group Emergence
  • 18. SOCIAL USABILITY Interpersonal Relations Identity How fast can a message reach the other person? How many messages can one handle efficiently? Communication How easy is it to handle conversations (1-to-1, 1- to-some, 1-to-many)? Group Emergence
  • 19. SOCIAL USABILITY Interpersonal Relations Identity Communication How easy is it to create groups? How active are groups once estabilished? Group Emergence How long do they last? How much is it important to be part of a group?
  • 20. How can I analyze it? How can I evaluate it?
  • 21. User tests (you would have never guessed it, uh?)
  • 22. let’s see it in action!
  • 23. MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
  • 24. MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation MySpace better? 4. Group Emergence
  • 25. MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
  • 26. MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Facebook better? 4. Group Emergence
  • 27. FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
  • 28. FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation FriendFeed better? 4. Group Emergence
  • 29. LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
  • 30. LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Google Wave better? 4. Group Emergence
  • 31. Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
  • 32. Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation DeviantArt better? 4. Group Emergence
  • 33. Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence
  • 34. Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Twitter better? 4. Group Emergence
  • 36. an avatar isn’t just an avatar same digital artifact different psychosocial impact World of Warcraft Second Life
  • 39. Person Social Usability Social connects the person Usability to a system with social dynamics. Socially-enabled system
  • 40. Person Alone, it isn’t ? enough: people socialize, but why? Social Usability Socially-enabled system
  • 41. Person We need the Relational Motivations people’s motivation. Social Usability Socially-enabled system
  • 42. Person Circadian Functional Activity Needs Flow Relational Motivations Social Usability Socially-enabled system
  • 44. what do you think?