Managing Your Digital Footprint

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Convocation presentation for the Office of Career Services at Belmont University, Nashville, Tenn.

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  • What if a prospective employer asked to shoulder browse?
  • Managing Your Digital Footprint

    1. 1. Managing YourDigital Footprint Using Social Media to Build Your Brand Kevin S. Trowbridge Department of Public Relations Belmont University November 12, 2012
    2. 2. Just imagine …
    3. 3. Is that legal? Is that ethical?It’s reality.
    4. 4. Know Your Goal A Job? A Career? Your Calling!
    5. 5. Thedegree is notenough.
    6. 6. It’sabout howyou fit.
    7. 7. Attention-Getting Strategies Source: Brownstein, A. (2010). The Google job experiment.
    8. 8. Your resume isjust the preface.Your online presencetells the whole story.
    9. 9. Shadows are what others share about you.
    10. 10. Footprints are what you share about yourself.
    11. 11. Social media are the web-based and mobile interactiveplatforms through which individual users connect, create and share content, interact and create community.
    12. 12. Social Media• Web-based & Mobile• Interaction-Driven• User-Controlled• User-Generated Content• Relationship-Centered
    13. 13. Social Media change the wayindividuals, groups, com munities and organizations communicate.
    14. 14. Source: Qualman, E. (2011). Social media revolution 3.
    15. 15. ABCs of Managing Your Digital FootprintAudit Build Communicate Develop Engage
    16. 16. AuditYour Online Presence
    17. 17. Evaluate everything.• Networks• Usernames• Avatars• Statuses• Tweets• Photos• Videos• Associations
    18. 18. Think about first impressions.
    19. 19. Think about first impressions.
    20. 20. Monitor continuously.
    21. 21. BuildYour Brand
    22. 22. Define your brand.How do you want to be known?
    23. 23. Invent (or reinvent) yourself. • Discover your passion. • Be bold. • Tell your story. • Create relationships. • Take action.Source: Deckers, E., & Lacy, K. (2011). Branding yourself: How to use social media to invent or reinvent yourself.
    24. 24. Establish aconsistent and professional presence. • Networks • Username • Head Shot • Bios
    25. 25. Find the best username.
    26. 26. Find the best username.
    27. 27. Completeyour profiles.
    28. 28. Keep measuring.Does your digital shadow and footprint reflect your personal brand?
    29. 29. Communicate Your Brand
    30. 30. Always think public. Think twice (or thrice) before publishing. Never publish something you would care for anyone to see.
    31. 31. RememberIt’s not about recordingand streaming your life.
    32. 32. Differentiate with content.• Your Own Domain• Online Resume• Portfolio• Blog Posts• Multimedia
    33. 33. www.hkeely.com
    34. 34. DevelopYour Presence
    35. 35. EngageWith Others
    36. 36. ABCs of Managing Your Digital FootprintAudit Build Communicate Develop Engage

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