Mo.De. Motivational Design: Social Usability

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How can we evaluate the basics necessary to build a social network? With the Social Usability! Welcome to Social Usability and the methodology, Motivational Design (Mo.De.). Authors: G. Giacoma, D. Casali

Design Technology

The unstoppable coming
of Social Usability

Gianandrea Giacoma & Davide ‘Folletto’ Casali

...even if you don’t think about it
...even if you don’t want it

...even if you don’t think about it
...even if you don’t want it
...even if it doesn’t seem

The walkman
Designed to isolate oneself,
used to connect people.

Word
A personal tool
used to create text... to be shared.

The wall
Designed to divide,
it’s a meeting point for teenagers.

Negative

I want to avoid
social dynamics

USABILITY
Learnability
Efﬁciency
Memorability
Errors
Satisfaction

SOCIAL
USABILITY USABILITY
Learnability Interpersonal Relations
Efﬁciency Identity
Memorability Communication
Errors Group Emergence
Satisfaction

SOCIAL
USABILITY How easy is it to ﬁnd other people?
How easy is it to connect to other people?
Interpersonal Relations How easy is it to keep those connections active?
How relevant are those connections?
Identity
Communication
Group Emergence

SOCIAL
USABILITY
Interpersonal Relations
How rich is one’s personal identity expression?
How much are interests and passions expressed?
Identity How much are personal distinctive traits shown?
How much is privacy management detailed?
Communication
Group Emergence

SOCIAL
USABILITY
Interpersonal Relations
Identity
How fast can a message reach the other person?
How many messages can one handle efﬁciently?
Communication How easy is it to handle conversations (1-to-1, 1-
to-some, 1-to-many)?
Group Emergence

SOCIAL
USABILITY
Interpersonal Relations
Identity
Communication
How easy is it to create groups?
How active are groups once estabilished?
Group Emergence How long do they last?
How much is it important to be part of a group?

How can I analyze it?
How can I evaluate it?

User tests
(you would have never guessed it, uh?)

MySpace Facebook
WHOLE SITE WHOLE SITE

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence

MySpace Facebook
WHOLE SITE WHOLE SITE

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
Facebook
better?
4. Group Emergence

FriendFeed Facebook
HOME HOME

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence

FriendFeed Facebook
HOME HOME

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
FriendFeed
better?
4. Group Emergence

LinkedIn Google Wave
WHOLE SITE WHOLE SITE

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence

LinkedIn Google Wave
WHOLE SITE WHOLE SITE

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
Google Wave
better?
4. Group Emergence

Flickr DeviantArt
WHOLE SITE WHOLE SITE

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
?
better?
4. Group Emergence

Flickr DeviantArt
WHOLE SITE WHOLE SITE

1. Interpersonal Relations
2. Identity Who does it
3. Communcation
DeviantArt
better?
4. Group Emergence

Person

Social Usability
Social connects the person
Usability to a system with
social dynamics.

Socially-enabled system

Person

Alone, it isn’t

? enough: people
socialize, but why?

Social
Usability

Socially-enabled system

Person

We need the
Relational
Motivations people’s
motivation.

Social
Usability

Socially-enabled system

Person

Circadian
Functional
Activity
Needs
Flow
Relational
Motivations

Social
Usability

Socially-enabled system

Gianandrea Giacoma
ibridazioni.com
@ibridazioni
gianandrea.giacoma@gmail.com

Davide Casali
intenseminimalism.com
@folletto
folletto@gmail.com

World Usability Day
Milan, 13 novembre 2009
worldusabilityday.org

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Collection of select works from my time as an undergraduate student at the University of Wisconsin-Milwaukee (School of Architecture & Urban Planning). Designer with a passion for creating innovative and sustainable designs that meet the needs and desires of clients while positively contributing to the built environment. Above, you will see a link (Websites) to my Archifolio, Archinect, and Issuu pages, including several projects showcasing competency in balancing sustainability, functionality, and aesthetics. Furthermore, prior academic experience has allowed me to learn new skills and abilities within architecture, engineering, construction, landscaping, urban planning, design, and tech. Experienced professional with over seven years of skills in various industries, accompanied by roles ranging from transportation to design and verification. With adaptability and versatility in the workplace, I can effectively manage multiple tasks simultaneously. With excellent communication skills and a positive attitude, I thrive in team environments and am always willing to take on new challenges and responsibilities. Received notable licenses and certifications. This includes becoming a member of the American Institute of Architects (AIA) and obtaining certificates in architectural drafting and Microsoft Teams Essential Training (2019), demonstrating my commitment to education and professional development. Also well-educated in AutoCAD, Revit, Rhino 3D, and other design and visualization programs. My involvement in professional organizations and strong academic record indicate a commitment to excellence. Planning to pursue a B.Arch or M.Arch in architecture to become a licensed architect and create innovative, sustainable designs. If you are interested in discussing a potential position or networking and have any questions or comments, please feel free to connect with me. Looking forward to hearing from you and having the opportunity to work together.

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Mo.De. Motivational Design: Social Usability

1. The unstoppable coming of Social Usability Gianandrea Giacoma & Davide ‘Folletto’ Casali

2. unstoppable?!?

3. ...ok, we have exaggerated, but...

4. Everything is social.

5. ...even if you don’t think about it

6. ...even if you don’t think about it ...even if you don’t want it

7. ...even if you don’t think about it ...even if you don’t want it ...even if it doesn’t seem

8. The walkman Designed to isolate oneself, used to connect people.

9. Word A personal tool used to create text... to be shared.

10. The wall Designed to divide, it’s a meeting point for teenagers.

11. Positive I want social dynamics

12. Negative I want to avoid social dynamics

13. how does it happen?

14. USABILITY Learnability Efﬁciency Memorability Errors Satisfaction

15. SOCIAL USABILITY USABILITY Learnability Interpersonal Relations Efﬁciency Identity Memorability Communication Errors Group Emergence Satisfaction

16. SOCIAL USABILITY How easy is it to ﬁnd other people? How easy is it to connect to other people? Interpersonal Relations How easy is it to keep those connections active? How relevant are those connections? Identity Communication Group Emergence

17. SOCIAL USABILITY Interpersonal Relations How rich is one’s personal identity expression? How much are interests and passions expressed? Identity How much are personal distinctive traits shown? How much is privacy management detailed? Communication Group Emergence

18. SOCIAL USABILITY Interpersonal Relations Identity How fast can a message reach the other person? How many messages can one handle efﬁciently? Communication How easy is it to handle conversations (1-to-1, 1- to-some, 1-to-many)? Group Emergence

19. SOCIAL USABILITY Interpersonal Relations Identity Communication How easy is it to create groups? How active are groups once estabilished? Group Emergence How long do they last? How much is it important to be part of a group?

20. How can I analyze it? How can I evaluate it?

21. User tests (you would have never guessed it, uh?)

22. let’s see it in action!

23. MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

24. MySpace Facebook PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation MySpace better? 4. Group Emergence

25. MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

26. MySpace Facebook WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Facebook better? 4. Group Emergence

27. FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

28. FriendFeed Facebook HOME HOME 1. Interpersonal Relations 2. Identity Who does it 3. Communcation FriendFeed better? 4. Group Emergence

29. LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

30. LinkedIn Google Wave WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Google Wave better? 4. Group Emergence

31. Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

32. Flickr DeviantArt WHOLE SITE WHOLE SITE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation DeviantArt better? 4. Group Emergence

33. Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation ? better? 4. Group Emergence

34. Twitter Jaiku PROFILE PAGE PROFILE PAGE 1. Interpersonal Relations 2. Identity Who does it 3. Communcation Twitter better? 4. Group Emergence

35. interestingly enough...

36. an avatar isn’t just an avatar same digital artifact different psychosocial impact World of Warcraft Second Life

37. is something missing?

38. Person Socially-enabled system

39. Person Social Usability Social connects the person Usability to a system with social dynamics. Socially-enabled system

40. Person Alone, it isn’t ? enough: people socialize, but why? Social Usability Socially-enabled system

41. Person We need the Relational Motivations people’s motivation. Social Usability Socially-enabled system

42. Person Circadian Functional Activity Needs Flow Relational Motivations Social Usability Socially-enabled system

43. Motivational Design

44. what do you think?

45. Gianandrea Giacoma ibridazioni.com @ibridazioni gianandrea.giacoma@gmail.com Davide Casali intenseminimalism.com @folletto folletto@gmail.com World Usability Day Milan, 13 novembre 2009 worldusabilityday.org

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