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Location Based Services: Not Just GPS & Foursquare

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From my talk at the She Says event "Right Here Right Now: Location Based Services" hosted by Euro RSCG on November 30, 2011

From my talk at the She Says event "Right Here Right Now: Location Based Services" hosted by Euro RSCG on November 30, 2011

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  • 1. HOW TO DESIGN FOR LOCATION30 November 2011http://images.fastcompany.com/upload/United-States-Big.jpg
  • 2. HiI’m @farrahbosticI run The Difference EngineThese are a just a few thought starters &provocations to challenge what you thinkyou know about LBS...And get you thinking about how to design with it
  • 3. WHAT’S ALL THE FUSS ABOUT? http://theappwhisperer.com/2010/09/15/got-your-iphone-4-yet/
  • 4. A Location-Based Service (LBS) is an informationor entertainment service, accessible with mobiledevices through the mobile network and utilizing theability to make use of the geographical position ofthe mobile device. http://en.wikipedia.org/wiki/Location-based_service
  • 5. VENN DIAGRAMLocation GPS/GSM based MOBILE enabledservices devices
  • 6. BUT THERE ARE 3 THINGSWE GET WRONG ABOUT MOBILE
  • 7. 1. MOBILE ≠ PHONES “Gartner says smartphone sales grew morePhones are the conduit than 50% [in Q12010], accounting for 19% of worldwide device sales compared to the second quarter of 2009” Electronics Weekly, 2010 “Within 5 years the number of usersTo the internet accessing the Net from mobile devices will surpass the number who access it from PCs” Morgan Stanley, 2010To content “High-speed broadband Internet access, now in 63.5% of homes, has created a better user experience for watching online videos and nearly a quarter of households have smartphones, enabling consumers to “place shift” and watch video wherever they are.... While mobile online video viewing is still fairly limited, year over year growth is notable at 51.2%” Nielsen, 2010 “By 2013, video will occupy an estimated 66% of mobile traffic” Cisco, 2010They’re expensive phones,but cheap computers
  • 8. MOBILE = CULTURE
  • 9. Im here because ofDongbangshingi INVOLVED
  • 10. CREATIVE
  • 11. CONNECTED
  • 12. ACTIVE
  • 13. 2.Mobile ≠ Technology
  • 14. MOBILE IS MANY DEVICESIt’s smartphonesAnd dumbphonesAnd tabletsAnd wifi enabled, internet-connected cameras, media players,e-readers, etc.
  • 15. AND LOCATION-BASED SERVICESARE NOT JUST FOURSQUARE & GOOGLE MAPS
  • 16. EVEN WIFI ONLY DEVICES CAN USE LBS
  • 17. FROM TRACKING DEVICES TOTRACKING MOVEMENTS & CRISES Need Mobile based data entry and input in austere conditions Capability SMS input as well as smartphone and data- enabled support.
  • 18. 3.Mobile ≠ White Guys
  • 19. YOU DON’T HAVE TO BE RICH• 39%of 18-29 year olds earning less than $30,000 per year own a smartphone (on par with the national average).• Just 8% have no cell phone at all.
  • 20. YOU DON’T HAVE TO BE WHITEAfrican-Americans and Latinos are more likely than whites touse their cell phones for non-voice applications such as usingthe internet, playing games, or accessing multimedia content.44% of black and Latino adults are smartphone owners,compared with 30% of whites.
  • 21. YOU DON’T HAVE TO BE A MAN40% of all US women own SmartphonesOf younger (15-24) American women, 55% own Smartphones,leading the world in adoption
  • 22. YOU DON’T HAVE TO BE “UNATTACHED”32% of US Moms owned asmartphone in 2010 v. 20% in200932% say they used the MobileInternet once a week in 2010 v.20% in 2009And mobile phones are in use athome, as well as on the go - anever-present part of moms’ livesSource Sept. 2010 Millennial Media’s SMART report
  • 23. SO WHAT DO YOU DO?
  • 24. A FEW GUIDELINESDesign for utility - offering people something they really wantor need (or will).Design for responsiveness - knowing there is no one standardOS or device.Design for where people are - connecting your experience tothe nearby and tangible, but also knowing where the signal is.Design for sharing - but understand not everything is public.
  • 25. A FEW EXAMPLESAND YES, THERE ARE QR CODES
  • 26. GIVE DIRECTIONShttp://www.moma.org/interactives/exhibitions/2011/talktome/objects/146366/
  • 27. SEND A WARNING http://fffff.at/qr-stenciler-and-qr-hobo-codes/
  • 28. ENHANCE THE ENVIRONMENT
  • 29. SOLVE A PROBLEMhttp://www.telegraph.co.uk/technology/mobile-phones/8601147/Tesco-builds-virtual-shops-for-Korean-commuters.html
  • 30. CONNECT PEOPLE WITH OBJECTS NFC - near field communication - could soon influence how we engage with credit or debit card payments, travel, check-ins, medical alerts, and so on. Ultimately, NFC (through RFID tags) delivers on the notion of an “internet of things” by tagging objects you can connect to via a mobile device.http://www.touchanote.com/ http://www.springwise.com/entertainment/london-museum-visits-enhanced-nfc-technology/
  • 31. FOSTER PLAY“Augmented reality whenapplied to the body is thisamazing place where theaesthetics and evolutionintersect, and the authorsof this new soft biology area handful of engineers andcomputer programmers asflawed as the userscontrolled by theirinterfaces.” http://www.digicult.it/digimag/article.asp?id=1880
  • 32. THANK YOU.

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