Downloaded 112 times
Uploaded byGary Gale
Moving LBS Beyond Mobile
The document presents insights from a presentation on the evolution of location-based services (LBS) and their growth potential in various sectors like online advertising and mobile applications. It discusses the challenges of standardizing location data and highlights the importance of user control over location sources. The conclusion emphasizes the need for the internet to better reflect real-world language and experiences.
More Related Content
Similar to Moving LBS Beyond Mobile
Moving LBS Beyond Mobile
- 1. LBS Evolution, Berlin,January 2010Moving LBS Beyond MobileGary Gale, Yahoo! Geo Technologies
- 2. 2Where should webe in 2010?DJHuber on Flickr : http://www.flickr.com/photos/dezeneandjoyel/3963203756/
- 3. 3This is notyour 2010 …
- 4. 4What Makes ThePie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
- 5. 5Phasepistol on Flickr: http://www.flickr.com/photos/12377578@N07/2406524180/
- 6. stevegarfield on Flickr: http://www.flickr.com/photos/stevegarfield/1270723762//
- 7. 7A d Iq on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
- 8. 8JoeyPeter onFlickr : http://www.flickr.com/photos/joeypeter/2889411919/
- 9.
- 10. 10Wireless Ninja onFlickr : http://www.flickr.com/photos/33853848@N04/3378403467/
- 11. 11This is your2010 …
- 12. 12Patrick Ng onFlickr : http://www.flickr.com/photos/moleskineart/3517295211/
- 13. Location has takenoff …Location-Based Online AdvertisingLocation-Based IPhone AppsGPS-Enabled PhonesCommunity MappingLocation Device SalesSource: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
- 14. Local Search QueryVolume Is GrowingLocal search is rapidly growing: 55% volume growth 07-08
- 15. ~15% of allPC search queries are local
- 16. ~45% of allmobile queries are local Sources: comScore, iConsumer, data.yahoo.com
- 17. Local Search QueryVolume Is GrowingSource: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
- 18. 4.45Ad Spend isMoving Online …2007-12 Projected Local Ad Spend CAGR21.0%InternetNewspaper-2.5%0.4%Radio0.8%Yellow Pages4.9%Broadcast TV8.8%Cable TV4.3%MagazineSource: VSS, Borrell Associates
- 19. … At theExpense of Other Media SourcesSource: VeronisSuhler Stevenson
- 20. 18I’m sorry Dave,I can’t find that place …
- 21. 19Technology hurdles …Tommyon Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
- 22. 20ServersJamison Judd onFlickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
- 23. 2151° 30' 50.0868",0° 7' 42.8514"(125 Shaftesbury Avenue, London, UK)163.1.117.210(Oxford, UK)20442/6015(Brest, France)#C5243B212(Wilmington, Delaware, USA)
- 24. 22Vicchi on Flickr: http://www.flickr.com/photos/vicchi/3741963599/
- 25. So many standardsto choose fromVertical Towers of Siloed Location Data
- 26. A solution …Aggregateall location sources under the user’s control
- 27.
- 28. We don’t alwayssay what we meanKoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
- 29. 27(Web) surfers; you,me, themNational Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
- 30. 28The West EndDowntownTheShopsThe High Street
- 31. 29The Online WorldFormal,normalised, structured, regularThe Real World“We Are Here”The Offline WorldInformal, eccentric, bizarre, irregular
- 32. Who uses officialnames anyway?takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
- 33. MOMA NYCMuseum ofModern Art, New Yorkpaulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
- 34. Millennium WheelLondon Eyehismith83on Flickr : http://www.flickr.com/photos/hismith83/200701961/
- 35. City and Countyof San FranciscoSan FranciscoSF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
- 36. Warning – maycause frustrationpaloaltosoftware on Flickr : http://www.flickr.com/photos/paloalto/3038701605/
- 37. Thé?a town inBurgundy, FranceIN?ISO 3166-1 Alpha-2for IndiaTo?a town in Ibarakiprefecture, JapanIs?another town in Burgundy, FranceIT?ISO 3166-1 Alpha-2 for ItalyAND?ISO 31660-1 Alpha-3for AndorraYou?a town in Yatenga, Burkina FasoÅ?a town in NorlandFylke,NorwayThat?a town in Rajasthan, India
- 38. Some way togo towards the semantic web …dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
- 39.
- 40.
- 41.
- 42.
- 43.
- 44. Privacy and trustDarwinBell on Flickr : http://www.flickr.com/photos/darwinbell/3283515018/
- 45. Wanted: informed andinsightful publicityJerry Silfwer on Flickr : http://www.flickr.com/photos/8857708@N06/2307921375/
- 46.
- 47.
- 48.
- 49.
- 50.
- 51. Opting outProvia 17on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
- 52. The Phone BookHerzogbron Flickr : http://www.flickr.com/photos/herzogbr/2783660249/
- 53. The Electoral RollMuseums& Collections on Flickr : http://www.flickr.com/photos/20949561@N04/2372734655/
- 54. Cold-call Marketing DatabasesIanjacobson Flickr : http://www.flickr.com/photos/ianjacobs/466573832/
- 55. Mail-shot Marketing DatabasesGwynhafyron Flickr : http://www.flickr.com/photos/gwynhafyr/3459273879/
- 56.
- 57. Opting outProvia 17on Flickr : http://www.flickr.com/photos/59287279@N00/3000233643/
- 58. Opting inOpacity onFlickr : http://www.flickr.com/photos/opacity/4183985730/
- 63. Tools needed?docman onFlickr : http://www.flickr.com/photos/docman/36125185/
- 64.
- 65.
- 66.
- 67.
- 68.
- 69.
- 70.
- 71.
- 72.
- 73.
- 74. Final thought #1Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
- 75. “we can makethe internet workbetter by making it understandhow we talk in the real world”Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
- 76. Final thought #2Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
- 77. It’s not aboutwhere you are …Alwaysordinary on Flickr : http://www.flickr.com/photos/sempre_ordinario/3492703820/
- 78. … it’s aboutwhere you’ve beenJrusbatch on Flickr : http://www.flickr.com/photos/jrusbatch/3626348821/
- 79. Final thought #3Ian on Flickr : http://www.flickr.com/photos/ianaberle/4185095125/
- 80. There comes apoint where you realise thatyou’re not on the web,you’re in the webJemimahknight on Flickr : http://www.flickr.com/photos/10294984@N08/2747495411/
- 81. Not taking notes?selvaon Flickr : http://www.flickr.com/photos/selva/24604141/
- 82. LBS Evolution, Berlin,January 2010Moving LBS Beyond MobileGary Gale, Yahoo! Geo Technologieshttp://slideshare.net/vicchi
Editor's Notes
- #22 Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
- #24 There is a vast amount of location data already out there on the ‘net. But without Fire Eagle this location data is disconnected, each in its’ own vertical tower according to the vendor, the web site or the origin of the data ...... some is wifi based ...... some is GPS based ...... some is mobile based ...... and some is a combination of all of these types and more
- #25 Fire Eagle provides a way to connect these different silos and provides location sharing and integration that the user is in control of
- #50 … in a mail-shot marketing database
- #51 … your entry in the Phone Book
- #52 … on the local electoral roll
- #53 In a cold call marketing database
- #54 … in a mail-shot marketing database
- #55 … or in the whois entry for your domain.
- #73 Your location is both powerful and valuable. It’s far less about where you currently are …
- #75 Your location is both powerful and valuable. It’s far less about where you currently are …
- #76 Your location is both powerful and valuable. It’s far less about where you currently are …
- #77 … and much more about where you’ve been; home, school, work, holiday. Let’s call this your location stream. It’s deeply personal information. I touched on responsible, well thought out, location services but how do you tell? There’s some pretty crucial questions you should ask yourself before you start to use a location service, any location service. So here’s a list of points you should bear in mind when deciding on whether to use a location service ... call it an “opt in location manifesto”
- #78 Your location is both powerful and valuable. It’s far less about where you currently are …
- #79 These are not decisions someone can make for you. You, as an individual, need to assess whether you feel comfortable with allowing a third party access, albeit limited access, to your data and to your location.