The document discusses location-based services and their potential future, referencing the evolution of user experience and design in the digital landscape. It highlights the integration of various processes that users encounter, such as online research and in-store visits, describing a fragmented design approach. The text ends with a call to envision future possibilities, including augmented reality and competitive pricing in location-based services.

1. What is it?Examples?Location-Based ServicesValueThinking to the future

2. Vision ScienceCognitive NeurosciencePhD: Math in BrainLinguisticsPhD Cognitive SciencePost Doc at UCLAduring Dot.Com boomJohn WhalenProfessor in PsychologyDirector, User Experience& Design @ e.maginationUsability/AccessibilityUserExperienceOnlineStrategyInformationArchitecture

3. Baltimore’sLargestDOJVisualDesignFDAInteractionDesignContentCreationUSDASince 1992Usability/AccessibilityInformationArchitectureSampleClientsCareFirstAboutAARPe.maginationAd.comDesignComcastDiscoveryDeliveryDevelopmentOnlineStrategyWeb SitesUser ResearchSupportCMS.NETCustomAppsIntranetsMicrosoftSharePointCustomAppsStakeholderResearchCommerceServereCommerceSystemIntegrationCompetitionOnlineFacebookiPhone

4. Andrea Resminihttp://www.slideshare.net/resmini/pervasive-ia-ia-summitSpecial Thanks ToKaryn Cooks, Flair MediaJumping in to Foursquare Reviewing Location-Based Games for Businesshttp://bit.ly/a9PEpF

5. Remember Travel, Circa 1999?

12. Remember Travel, Circa 2010?

15. “A product in a tv commercial captures my attention, I check the web site for more information, locate the nearest or most convenient store, ask my social networks for comments, visit the shop, go back to the web site for assistance or updates. Simple tasks become part of one single, broad process, but they are rarely conceived, designed, and executed as such. Most of the pieces of the puzzle are not designed to fit. ”Andrea Resmini

19. Current networksOverview

34. Envisioning the futureThink about location-based services…what do you foresee?

41. Think about augmented reality and:Bar Code scanningWay findingAdvertising nearbyCompetitive pricing

42. Location Based Servicesslideshare.net/emaginationThank YouJohn Whalene.maginationemagination.comjohn.whalen@emagination.com@emagination@johnwhalen240-281-0764