How will we use location aware applications? How are they being used today? Why are they profitable? What do I need to know today to start using them for my b-to-b and b-to-c sales opportunities?
Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.
The purpose of this whitepaper is to focus on terms, niches, uses, and players related to location-based apps available for mobile phones.
While many reports provide a quantitative overview with statistical information related to market growth, revenues, app user base, etc., the intention of this report is to focus more on qualitative and behavioral factors related to providers, app users, and merchant partners.
Creating killer location-based mobile apps Jean-Luc David
The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.
The document discusses location-based services (LBS) and best practices for programming using location APIs. It introduces LBS and outlines some of the technical challenges, including maintaining battery performance, varying accuracy levels, and continuous changes in location technologies. The document then provides recommendations for deciding on location requirements upfront and using criteria to select the best location provider. It suggests practices like implementing a back off pattern to reduce accuracy needs over time and monitoring battery usage.
This document discusses location-based services (LBS) and evaluates different positioning techniques used in LBS. It begins by introducing common LBS applications and services. It then examines the components and architecture of LBS systems, including LBS middleware and location tracking. Privacy concerns with LBS are also addressed. The document evaluates and compares several positioning systems used in LBS, including satellite-based GPS, network-based methods like GSM, and indoor positioning techniques. It concludes by discussing limitations and opportunities for future work improving LBS positioning accuracy and privacy.
Location Based Services: Global Market Overview, Deployment Trends and Potent...Convergence Catalyst
This document provides an overview of location based services, including key services, growth trends, and adoption across different sectors. It discusses fleet management and vehicle tracking solutions that use GPS technology to track fleet vehicles in real-time. These solutions provide benefits like optimizing costs, vehicle maintenance, and regulatory compliance. Challenges to adoption include infrastructure costs, legal concerns around monitoring, and lack of standards. However, fleet management systems are growing significantly and expected to reach 5.7 million commercial vehicles in Europe by 2016.
This document presents a new service development platform that allows programmers to develop mobile applications enabling users to share localized information in real-time. It discusses localized information exchange services, the system design and architecture of the platform, which uses a three-tier system with a backend database layer, business logic layer, and frontend user interface layer. It provides examples of how the platform can be used to access user location and handle annotations on a map for displaying localized information to users.
Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.
The purpose of this whitepaper is to focus on terms, niches, uses, and players related to location-based apps available for mobile phones.
While many reports provide a quantitative overview with statistical information related to market growth, revenues, app user base, etc., the intention of this report is to focus more on qualitative and behavioral factors related to providers, app users, and merchant partners.
Creating killer location-based mobile apps Jean-Luc David
The document discusses creating location-based mobile apps and the importance of APIs. It notes that location-based services are poised for growth and provides statistics on mobile app and API usage. The document advocates developing an API to extend your business model and leverage competitors, and provides examples of companies that generate significant revenue through their APIs.
The document discusses location-based services (LBS) and best practices for programming using location APIs. It introduces LBS and outlines some of the technical challenges, including maintaining battery performance, varying accuracy levels, and continuous changes in location technologies. The document then provides recommendations for deciding on location requirements upfront and using criteria to select the best location provider. It suggests practices like implementing a back off pattern to reduce accuracy needs over time and monitoring battery usage.
This document discusses location-based services (LBS) and evaluates different positioning techniques used in LBS. It begins by introducing common LBS applications and services. It then examines the components and architecture of LBS systems, including LBS middleware and location tracking. Privacy concerns with LBS are also addressed. The document evaluates and compares several positioning systems used in LBS, including satellite-based GPS, network-based methods like GSM, and indoor positioning techniques. It concludes by discussing limitations and opportunities for future work improving LBS positioning accuracy and privacy.
Location Based Services: Global Market Overview, Deployment Trends and Potent...Convergence Catalyst
This document provides an overview of location based services, including key services, growth trends, and adoption across different sectors. It discusses fleet management and vehicle tracking solutions that use GPS technology to track fleet vehicles in real-time. These solutions provide benefits like optimizing costs, vehicle maintenance, and regulatory compliance. Challenges to adoption include infrastructure costs, legal concerns around monitoring, and lack of standards. However, fleet management systems are growing significantly and expected to reach 5.7 million commercial vehicles in Europe by 2016.
This document presents a new service development platform that allows programmers to develop mobile applications enabling users to share localized information in real-time. It discusses localized information exchange services, the system design and architecture of the platform, which uses a three-tier system with a backend database layer, business logic layer, and frontend user interface layer. It provides examples of how the platform can be used to access user location and handle annotations on a map for displaying localized information to users.
Location Based Services (LBS) provide information or entertainment to mobile device users based on their geographical location. LBS determine a user's location through various techniques in order to offer social networking, advertising, tracking, information, mapping, and navigation services. However, LBS also raise privacy and security issues if users are tracked without permission or apps access devices without full user awareness of the app's capabilities.
How location based services change everythingHoward Smith
Location-based services are increasingly popular with consumers and embraced by businesses. More companies are claiming their business listings on location-based apps and digital signage using these services has led to a 50% increase in footfall for some. Advanced technologies now allow for interactive digital displays that can engage customers based on their location through QR codes, touchscreens, and mobile phones. Many retailers and brands now use digital signage and location-based marketing to directly reach customers in stores and drive purchases.
Multi channel Strategy MoMoChicago January 24, 2011Trace Johnson
Niti Vaish of Slalom Consulting delivers a very insightful discussion of how to create a true multi-channel strategy for brands to leverage mobile presence, social media, and the wealth of unstructured data that is generated in conversations about your brand in order to generate positive ROI.
Location Based Services for Mobiles: Technologies and StandardsShu Wang
In this tutorial, the state of art of mobile location based services (LBS) will be explored in terms of technologies, standards and implementations. There are five major parts in this proposed tutorial. Within the first part, an introduction to LBS is presented along with an overview of the growing LBS market. Two examples of LBS, E911 and telematics, are emphasized. In the second part, LBS from a network operator perspective is discussed with a survey of wireless location technologies, the exploration of location management in cellular network, and LBS standards activities. The architecture and operation of the network-dependent LBS control plane of CDMA2000 and UMTS networks are reviewed, respectively. In the third part, the IP-based LBS user plane is discussed from a service provide perspective. An overview of the related standards by OMA and 3GPP2 is given and the principles of LBS user plane are illustrated from multiple application scenarios. In the fourth part, several implementation issues of LBS are discussed as well as development examples. In the fifth part, the security and privacy issues of mobile LBS are discussed from an end user perspective along with related practices and regulations. Finally, the further works and standard activities for LBS are presented.
Location based services (LBS) provide location-relevant information to mobile devices by determining their geographical position. Common methods to determine position include using cell IDs from nearby cell towers, GPS satellites, or Bluetooth/WiFi beacons. LBS have many applications like showing nearby restaurants, sending targeted ads, and emergency location services. The global LBS market is categorized based on technologies used, services offered, applications, end users, and regions.
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
Location Based Services in Telecommunication Networks Rohana K Amarakoon
This is a presentation which describe the big picture of the Location Based Services and its applicability in Telecommunication Networks . In this presentation I simply describe the theories with practical examples. Hope this presentation will cover the overall Location Based Services in Telecommunication Networks domain.
This document discusses mobile social networks and location-based services. It defines mobile social networking as connecting with others using mobile phones. Key areas of focus are social networks extending to mobile apps and native mobile social apps using location data. The document reviews check-in services like Foursquare and Gowalla and how brands can engage users through special offers, rewards and incentives for checking in. Challenges discussed include fragmentation across many players and low app adoption rates. Sample brand campaigns using check-ins and rewards are provided.
The document discusses location based services and technologies. It defines location based services as applications that leverage a user's physical location to provide enhanced services. It then outlines some of the main drivers for location based services, including adding location context to increase service value. The document also summarizes several techniques for identifying location, such as GPS, mobile positioning using cell towers, RFID localization, and WiFi localization. It provides brief overviews of how these techniques work.
VDC Research Group provides market intelligence for technology executives. This document summarizes NFC, RFID, and mobile barcode technologies for connecting with consumers. It finds that while adoption is still limited, these technologies can enable uses like mobile payments, loyalty programs, and social media check-ins. The document recommends that education and awareness are needed, and that digital advertising strategies may indicate preparedness for mobile technologies.
The document discusses location-based services (LBS), defining them as IT services that provide information tailored to a user's location. It describes various application scenarios for LBS, including information services, community services, traffic/navigation, fleet management, mobile marketing/gaming, value-added services, and emergency services. It also discusses different LBS actors and how LBS relate to context-aware services.
Introduction to Location-Based Service (LBS)Yi-Hsueh Tsai
This document provides an introduction and overview of location-based services and several mobile locating methods, including Enhanced Cell Identity (E-CID), Assisted GPS (A-GPS), Uplink Time Difference of Arrival (U-TDOA), Matrix, and Angle of Arrival (AOA). It describes the basic principles and capabilities of each method, along with their advantages and limitations. The document is intended to explain the technical aspects of locating mobile devices for location-based applications and services.
How national retail marketers are using 'Shop Alerts' location-based marketin...HitReach
ShopAlerts is a location-based mobile marketing platform that allows brands to send targeted messages to consumers who opt-in. It uses virtual geo-fences to deliver customized promotions and information to customers based on their location and time. A consumer survey found that using ShopAlerts increased the likelihood of store visits and purchases for many participants. Consumers appreciated that the messages were opt-in, convenient for their busy schedules, and delivered relevant offers.
Location-aware and mapping applications have gone from a desirable feature to an essential
part of any smart phone. Whether a user is checking into a social network, looking for a
pharmacy in the middle of the night, or located in somewhere and needs help, the key is always
the same: location.
In this project, an Android mapping application is developed. The application is able to display
the map of the whole world while online or, display a pre-downloaded map while offline, track
the user’s location, display a compass to determine north, send the user’s location to others in
case of emergency using SMS, receive and interpret received location from the message, display
it on the map, and notify the user by the reception of the location.
The application was developed using agile methodology. It, met its objectives and successfully
passed 91% of the final system test, recording that some limitations were discovered, the
application needs further testing and can be implemented for particular company or university
using their own maps or editing the maps in OSM (open street maps).
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication methods like SMS, MMS, and push notifications. Finally, it discusses the mobile role in amplification through social and transactions both for physical and digital goods.
Mobile march presentation 2012. strategy frameworkpptx olsonlindacummings
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication approaches, and the role of mobile in amplification and driving transactions for both physical and digital goods.
This presentation is a continuation of my previous post on Internet-of-Things (IoT), showcasing how location plays a crucial role in IoT applications.. This presentation also covers various LBS Apps, Segments - Enterprise, Government, Consumers etc., and key technologies used.
Prototyping the Future Potentials of Location Based Services in the Realm of ...IOSR Journals
This document discusses prototyping future potentials of location-based services in e-governance. It begins by defining ubiquitous computing, context-aware applications, and location-based services. It then outlines two classes of LBS - pull, where users actively request location-based data, and push, where networks proactively provide information to users. The document also describes the key components of an LBS communication model, including user devices, communication networks, positioning systems, application servers, and data servers. Lastly, it discusses challenges with incorporating location and context into existing governance models.
Location-based services and startups: Trends, observations and investment themesGautam Tambay
Study by three tech-savvy Wharton MBAs on Location-based services, technology trends, and investment themes. Will make interesting reading for technology entrepreneurs and VCs interested in location-based services, and real-time and social media.
Location Based Services (LBS) provide information or entertainment to mobile device users based on their geographical location. LBS determine a user's location through various techniques in order to offer social networking, advertising, tracking, information, mapping, and navigation services. However, LBS also raise privacy and security issues if users are tracked without permission or apps access devices without full user awareness of the app's capabilities.
How location based services change everythingHoward Smith
Location-based services are increasingly popular with consumers and embraced by businesses. More companies are claiming their business listings on location-based apps and digital signage using these services has led to a 50% increase in footfall for some. Advanced technologies now allow for interactive digital displays that can engage customers based on their location through QR codes, touchscreens, and mobile phones. Many retailers and brands now use digital signage and location-based marketing to directly reach customers in stores and drive purchases.
Multi channel Strategy MoMoChicago January 24, 2011Trace Johnson
Niti Vaish of Slalom Consulting delivers a very insightful discussion of how to create a true multi-channel strategy for brands to leverage mobile presence, social media, and the wealth of unstructured data that is generated in conversations about your brand in order to generate positive ROI.
Location Based Services for Mobiles: Technologies and StandardsShu Wang
In this tutorial, the state of art of mobile location based services (LBS) will be explored in terms of technologies, standards and implementations. There are five major parts in this proposed tutorial. Within the first part, an introduction to LBS is presented along with an overview of the growing LBS market. Two examples of LBS, E911 and telematics, are emphasized. In the second part, LBS from a network operator perspective is discussed with a survey of wireless location technologies, the exploration of location management in cellular network, and LBS standards activities. The architecture and operation of the network-dependent LBS control plane of CDMA2000 and UMTS networks are reviewed, respectively. In the third part, the IP-based LBS user plane is discussed from a service provide perspective. An overview of the related standards by OMA and 3GPP2 is given and the principles of LBS user plane are illustrated from multiple application scenarios. In the fourth part, several implementation issues of LBS are discussed as well as development examples. In the fifth part, the security and privacy issues of mobile LBS are discussed from an end user perspective along with related practices and regulations. Finally, the further works and standard activities for LBS are presented.
Location based services (LBS) provide location-relevant information to mobile devices by determining their geographical position. Common methods to determine position include using cell IDs from nearby cell towers, GPS satellites, or Bluetooth/WiFi beacons. LBS have many applications like showing nearby restaurants, sending targeted ads, and emergency location services. The global LBS market is categorized based on technologies used, services offered, applications, end users, and regions.
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
Location Based Services in Telecommunication Networks Rohana K Amarakoon
This is a presentation which describe the big picture of the Location Based Services and its applicability in Telecommunication Networks . In this presentation I simply describe the theories with practical examples. Hope this presentation will cover the overall Location Based Services in Telecommunication Networks domain.
This document discusses mobile social networks and location-based services. It defines mobile social networking as connecting with others using mobile phones. Key areas of focus are social networks extending to mobile apps and native mobile social apps using location data. The document reviews check-in services like Foursquare and Gowalla and how brands can engage users through special offers, rewards and incentives for checking in. Challenges discussed include fragmentation across many players and low app adoption rates. Sample brand campaigns using check-ins and rewards are provided.
The document discusses location based services and technologies. It defines location based services as applications that leverage a user's physical location to provide enhanced services. It then outlines some of the main drivers for location based services, including adding location context to increase service value. The document also summarizes several techniques for identifying location, such as GPS, mobile positioning using cell towers, RFID localization, and WiFi localization. It provides brief overviews of how these techniques work.
VDC Research Group provides market intelligence for technology executives. This document summarizes NFC, RFID, and mobile barcode technologies for connecting with consumers. It finds that while adoption is still limited, these technologies can enable uses like mobile payments, loyalty programs, and social media check-ins. The document recommends that education and awareness are needed, and that digital advertising strategies may indicate preparedness for mobile technologies.
The document discusses location-based services (LBS), defining them as IT services that provide information tailored to a user's location. It describes various application scenarios for LBS, including information services, community services, traffic/navigation, fleet management, mobile marketing/gaming, value-added services, and emergency services. It also discusses different LBS actors and how LBS relate to context-aware services.
Introduction to Location-Based Service (LBS)Yi-Hsueh Tsai
This document provides an introduction and overview of location-based services and several mobile locating methods, including Enhanced Cell Identity (E-CID), Assisted GPS (A-GPS), Uplink Time Difference of Arrival (U-TDOA), Matrix, and Angle of Arrival (AOA). It describes the basic principles and capabilities of each method, along with their advantages and limitations. The document is intended to explain the technical aspects of locating mobile devices for location-based applications and services.
How national retail marketers are using 'Shop Alerts' location-based marketin...HitReach
ShopAlerts is a location-based mobile marketing platform that allows brands to send targeted messages to consumers who opt-in. It uses virtual geo-fences to deliver customized promotions and information to customers based on their location and time. A consumer survey found that using ShopAlerts increased the likelihood of store visits and purchases for many participants. Consumers appreciated that the messages were opt-in, convenient for their busy schedules, and delivered relevant offers.
Location-aware and mapping applications have gone from a desirable feature to an essential
part of any smart phone. Whether a user is checking into a social network, looking for a
pharmacy in the middle of the night, or located in somewhere and needs help, the key is always
the same: location.
In this project, an Android mapping application is developed. The application is able to display
the map of the whole world while online or, display a pre-downloaded map while offline, track
the user’s location, display a compass to determine north, send the user’s location to others in
case of emergency using SMS, receive and interpret received location from the message, display
it on the map, and notify the user by the reception of the location.
The application was developed using agile methodology. It, met its objectives and successfully
passed 91% of the final system test, recording that some limitations were discovered, the
application needs further testing and can be implemented for particular company or university
using their own maps or editing the maps in OSM (open street maps).
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication methods like SMS, MMS, and push notifications. Finally, it discusses the mobile role in amplification through social and transactions both for physical and digital goods.
Mobile march presentation 2012. strategy frameworkpptx olsonlindacummings
This presentation discusses the 8 key elements of a mobile strategy: awareness, access, platform, content, enrollment, communication, amplification, and transaction. It provides examples of how to drive awareness through traditional, owned, and earned media on mobile. It also discusses methods for users to access content like SMS, URLs, QR codes, image recognition, and NFC. The presentation outlines considerations for mobile platforms, and how content strategies can evolve from basic integration to context-based experiences. It covers enrollment and communication approaches, and the role of mobile in amplification and driving transactions for both physical and digital goods.
This presentation is a continuation of my previous post on Internet-of-Things (IoT), showcasing how location plays a crucial role in IoT applications.. This presentation also covers various LBS Apps, Segments - Enterprise, Government, Consumers etc., and key technologies used.
Prototyping the Future Potentials of Location Based Services in the Realm of ...IOSR Journals
This document discusses prototyping future potentials of location-based services in e-governance. It begins by defining ubiquitous computing, context-aware applications, and location-based services. It then outlines two classes of LBS - pull, where users actively request location-based data, and push, where networks proactively provide information to users. The document also describes the key components of an LBS communication model, including user devices, communication networks, positioning systems, application servers, and data servers. Lastly, it discusses challenges with incorporating location and context into existing governance models.
Location-based services and startups: Trends, observations and investment themesGautam Tambay
Study by three tech-savvy Wharton MBAs on Location-based services, technology trends, and investment themes. Will make interesting reading for technology entrepreneurs and VCs interested in location-based services, and real-time and social media.
2016 Place Conf: Location - It's about Who not Where -- Audiences & AttributionLocalogy
Sense360’s Eli Portnoy will explain how consumer location data are being used to identify, segment and retarget audiences, as well as how “control and exposed” offline attribution programs work and their limitations.
Location Infused Insights for Effective Customer RelationshipsIBM
This document discusses how location data can provide insights for enhancing customer relationships and retail experiences. It notes that mobile shopping is increasing and location analytics can power just-in-time messaging. Statistics show rising app usage, social sharing of purchases, and willingness to share locations. Combining location data with other sources strengthens understanding of customer intent. Specific use cases are proposed around digital promotions, merchandising, and marketing tailored to detected patterns and locations. Case studies of mall networks demonstrate opportunities to leverage real-time insights about customer movements and hangout spots.
Location-based services (LBS) utilize mobile devices and location data to provide information services. LBS grew with increased smartphone adoption, allowing people to more easily find out "where are you?". One in five mobile searches are now locally relevant. Major players include Foursquare, which has grown to over 14,000 new users per week and over 6,500 LBS apps on the app store. LBS provides value to consumers by helping find friends and relevant information locally, and to businesses by driving in-store traffic, launching new products, and rewarding customer loyalty. Future directions may include more niche networks and shared location-based services between small businesses.
This document discusses trends in indoor location-based services and provides examples of implementations. It notes that $500B in retail commerce will be conducted on mobile phones by 2015 and that most purchase decisions are made in stores. Beacons using Bluetooth 4.0 can enable proximity-based triggers and personalized engagement. The document describes how beacons have been used at Apple Stores and Macy's to provide interactive experiences. It also outlines the components involved in indoor location solutions and notes that indoor location services will revolutionize customer experiences and drive new revenue opportunities.
Tristian Lacroix's document focuses on indoor location-based services (LBS). It notes that while over 100 companies currently work in indoor location, consolidation may be needed. The document outlines key verticals for indoor LBS like retail, travel, security, and safety. It provides examples of using indoor LBS for wayfinding in airports and tracking parolees. Finally, it presents a commercial solution example using indoor LBS for a retail store to provide customers with maps, offers, and analytics.
Deck for a webinar I gave to the MSLGROUP North American network on location-based services and augmented reality on December 14, 2010. Part of the "Digital Shark Webinar Series."
Location Based Services Market Expected to Reach $61,897 Million by 2022, Glo...Allied Market Research
The Global Location-Based Services Market Report, published by Allied Market Research, forecasts that the global market is expected to garner $61,897 million by 2022, registering a CAGR of 26.6% from 2016 to 2022. In 2015,Mapping and navigation application dominated the global location-based services market, in terms of revenue. North America is expected to be the leading revenue contributor during the forecast period.
Mobile Social Networks And Location Based Services Meng Seminar Claudio Sch...Claudio Schapsis
Mobile Social Networks And Location Services What Marketers need to know now - An introduction to Location Based Services applied to Marketing Intelligence and Marketing & Branding Location implementation and strategies. by Claudio Schapsis TW @schapsis
This document discusses sensors and location-based services on Android devices. It describes several types of sensors including compass, gyroscope, accelerometer, barometer, and GPS. It provides examples of how these sensors can be used in applications for active input, passive input, active-passive functions, and auto-rotate capabilities. The document also offers tips for sensor calibration, polling rates, sensor fusion, and managing sensor event listeners and wake locks in apps.
The document summarizes the growth of the courier industry in India. It discusses how the industry has evolved from traditional messenger services using runners and horses to modern courier companies using technology and automation. The courier market in India is large and growing rapidly due to the country's strong economic growth. Major players now handle millions of parcels monthly and serve most of the country. The future of the industry is very promising with continued rapid expansion expected.
Indoor positioning and indoor navigation: 7 use casesinfsoft GmbH
infsoft GmbH shows you 7 use cases for indoor positioning and indoor navigation projects. The use cases include hospitals, trade fairs, office, industry, parking, retail and transport.
On Wednesday, July 17th, 2014 Retail Online Integration presented a one-day virtual event for cross-channel retailer - the Retail Marketing Virtual Conference & Expo (RMV). These slides are from the session "Beacons and the Future of Mobile Shopping" featuring Maya Mikhailov, EVP and Co-Founder of GPShopper, and Ryan Bonifacino, VP of Digital Strategy at Alex and Ani.
Many retailers today are experimenting with in-store beacons — i.e., Bluetooth-enabled devices that communicate with shoppers’ smartphones by sending them relevant ads, coupons, product information and more — to bridge the digital and physical shopping worlds. Consumers who opt in to receive such messaging can get great deals and valuable information, while retailers collect all-important customer data.
Want to know more about beacon technology, including how it works and how it’s changing the future of mobile shopping? Then listen in to this lively panel discussion featuring retail executives who have implemented beacon programs in their stores. Attendees to this session will learn the following:
* what beacon technology is and how it works
* how to use beacon technology to improve consumers’ in-store shopping experiences
* lessons from retail brands that are currently using the technology
* what’s next for beacon technology
* so much more!
Location based services: What you need to knowEmagination ®
Location-based services use mobile devices to provide information to users based on their geographic location. These services are becoming more common and valuable. The future of location-based services could include more integrated experiences across devices, networks, and platforms that make various tasks and processes more seamless parts of an overall experience. Augmented reality applications may also play a larger role through features like bar code scanning, navigation assistance, targeted advertising, and competitive price comparisons displayed directly through a device's camera.
Online marketplace analysis - Smart insights - dave chaffeyDave Chaffey
This document discusses analyzing the online marketplace for an organization called i-to-i. It covers:
1. Creating an internet-specific SWOT analysis and online marketplace map to understand key players.
2. Defining main customer types and personas for i-to-i based on preferences, behavior, and influencers.
3. Identifying relevant partners, competitors, and intermediaries like portals, affiliates, aggregators and blogs to benchmark against.
This document contains contact information and a summary of qualifications for Michael Almond, a web professional with over 8 years of experience in user experience design and front-end development. It includes details on his work history at various companies focusing on visual design, information architecture, and user experience best practices. It also lists education and a partial client list.
Adventures in Integrating UX in Data-Driven CorporationsAngela Obias
Slides from a talk that I gave for a User Experience Philippines event.
I was invited to share my lessons and recommendations from 12 years of working in data-centric roles, and experience of applying UX in three (3) types of companies: enterprise, agency and start-up.
David Atkins Digital DNA Infusion presentation key west sept 2011David Atkins
The document discusses building a digital strategy for tourism organizations to compete with other businesses for consumer attention online. It notes that the majority of travel planning now occurs online, with search engines and travel booking sites dominating how consumers research and purchase travel. It emphasizes the importance of having a cross-channel digital strategy that aligns media spending, staffing, and partnerships to focus on influencing consumer decisions at each stage of travel planning.
User experience design (UXD) is one of the fastest growing career fields in the United States. UXD professionals work on a variety of digital products and platforms to ensure intuitive and usable experiences for users. They conduct user research, create prototypes, and test designs. The median pay for UXD professionals is $92,000, with top earners making $150,000. The field is expected to grow 22.1% over the next decade as more companies recognize the importance of user experience design.
The document discusses emerging technologies in mobile and augmented reality. It covers topics like gamification, location-based services, and augmented reality. For gamification, it outlines common elements like badges, leaderboards, and rewards. It also discusses benefits for business like improved employee engagement and learning. Emerging technologies like augmented reality, speech recognition, and multi-touch interfaces are pushing new boundaries of human-computer interaction. The document speculates about a future where augmented reality and "just-in-time" learning are widely used.
Imitation: Sincerest Form of Flattery or Bad Move? (Adopting Web 2.0 Patterns)John Yesko
The document discusses the challenges of adopting Web 2.0 patterns and social media strategies for business applications. It provides examples of projects that tried to incorporate viral marketing, user tagging, reviews, and social networking elements but failed due to lack of user participation, inability to control user-generated content, and technical limitations. While some Web 2.0 constructs can boost engagement, businesses need to consider whether the audience is large enough and motivated to contribute ongoing content and interactions on their own platform.
- The document discusses trends in search engines, social networking, and how companies can leverage these tools for marketing and PR purposes. It notes that Google accounts for 60-80% of US internet traffic and covers Google's expansion into various new areas.
- It also summarizes various social networking and professional networking tools like LinkedIn, Facebook, and ZoomInfo and their features. It emphasizes the importance of finding and networking with people.
- Finally, it discusses challenges from the increasing commoditization of traditional marketing services and the importance of human intelligence and creativity over automated or aggregated approaches.
The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.
Aimed at the connected homes, this presentation aims to educate hackathon goers on where UX is framed within the context of product and technology and provide quicks tips and tools to get started with UX.
Microsoft Advertising Digital Challenge 2009 SlidesLDZ1985
This document outlines a marketing campaign for Microsoft to gain 5 million new student sign-ups for its online workspace product. It discusses the target student market of 11.8 million and conducting market research. The campaign will use multiple promotional channels including viral marketing, social media, search advertising and strategic partnerships. It sets out two budget flights totaling $3 million and includes plans to track click-through rates, sign-ups, usage rates and other metrics to measure the campaign's success.
The document discusses data science, defining it as a multi-disciplinary field that uses scientific methods to extract knowledge and insights from structured and unstructured data. It notes data science employs techniques from fields like statistics, computer science, and information science. The document outlines related fields like statistics, machine learning, and artificial intelligence. It provides examples of data science tasks at companies and lists applications of data science in various domains like security, banking, healthcare, and transportation. Finally, it discusses the importance of data science for understanding customers and its growing role across many sectors.
BDW16 London - Amjad Zaim, Cognitro Analytics: How Deep is Your Learning Big Data Week
Deep learning, a new class of AI (Artificial Intelligence) algorithms is making big promises to unlock an unprecedented level of intelligence from voluminous forms of structured and unstructured data produced from online data factories and internet-enabled smart devices. But despite the big hype about big data, deep learning and AI in general, less than half of the projects undertaking by companies looking to push the boundaries of analytics through data science fail to deliver the expected results according to a recent Gartner’s study. From our experience, a major factor in this failure is the myopic view of technology coupled with lack of understanding of what’s needed to build an ecosystem of analytics technology architecture, talent resources and systems of governance. We present a national e-health analytics transformation case study where we describe the recipe for how we envision analytics to be able to create the spin-off factor to reshape and revolutionize the industry landscape through our tested and proven framework of “Transform and Digitize”, Inform and Contextualize”, Embed and Institutionalize, “Innovate and Evangelize”. For organizations, large and small, to deepen their learning and win with analytics a holistic approach has to address all the underlying components across the full analytics value chain…. it’s a never-ending journey!
This document discusses artificial intelligence (AI) in society and key issues around its development and use. It begins with an introduction to AI applications in areas like personalized recommendations, customer service, and fraud detection. It then covers a 5-spoke framework for understanding AI systems, including components like perception, reasoning, communication, decision-making, and interaction. Examples of applications in areas like computer vision, natural language processing, and reinforcement learning are provided. The document also discusses issues like bias, fairness, ethics, accountability and transparency in AI. It profiles Singapore as a thought leader in developing frameworks for ethical and responsible AI.
The document discusses the evolution from web content management (WCM) to web experience management (WEM). WEM extends WCM to include features like segmentation, targeting, analytics, communities, and mobility to enable organizations to effectively communicate with stakeholders across channels. It outlines business and technology trends driving this change and challenges of the next generation of interactive web presence. The document also summarizes FatWire's WEM platform and its leadership in the industry according to analysts.
Similar to The future of location based services: What you need to know (20)
- Learn how to "usability test" AI interactions with humans and measure success
- Understand the two distinct ways that humans construct commands to AI systems and how, using physiological measurements, you can measure the human response to the AI system responses
Description
John Whalen explores the concept of cognitive design, describing how humans structure their commands to AI systems (syntax, word usage, prosody) and how to measure human reactions to AI responses using biometrics (facial emotion recognition, heart rate, GSR). Along the way, John shares insights into how to optimally architect the customer experience.
John offers an overview of the results of an evaluation of four major AI systems (Siri, Cortana, Alexa, and Google Assistant), tested by the young and old, those new to AI systems and those that use these tools every day, native and non-native speakers, and techies and non-techies. Each were asked to interact with the systems to request facts, complex information, jokes, commands, and calendar information while the evaluators recorded their commands, the AI response, and the human’s physiological response to the AI response (facial emotion, heart rate, and GSR).
There were several intriguing findings:
- There were two distinct ways humans constructed commands for the AI systems.
- The testers’ favorite AI systems were not always the ones that performed the best in terms of giving correct answers.
- There was a distinct physiological signature associated with a positive experience.
John explains how these findings can help you determine how you should measure the success of your AI system or chatbot and suggests new ways to predict market success that go beyond AI answer accuracy.
The Future of UX is here: AI and Cognitive DesignJohn Whalen
Facebook, Google and Microsoft are betting the farm on “deep learning” artificial intelligence. Alexa, Siri, Cortana and Google Assistant demonstrate interfaces need not be screen based. Welcome to the era of Cognitive Design.
Marketers, Product Owners, and Experience Designers need new skills to compete. You don’t need to a PhD Psychologist and Machine Learning Computer Scientist (though it doesn’t hurt). But you do need to move beyond traditional user experience research and design thinking empathy.
Step 1: We will begin by defining the new “Zero UI” world which includes new possibilities with zero ui, machine learning, and new interaction possibilities. We want to show the intensely human response to AI: Ever notice that in a sentence people call a chair “it”, but call Siri or Cortana “she”?
Step 2: Given those possibilities, we will describe AI/narrow AI, AR, given and provide exposure to what machine learning is, and provide a sense of what a training set might be like, and how to test the new tool.
Step 3: Determine how best to augment cognition with AI. We will provide several examples and demonstrate how to train and test an augmented experience. We will consider which modalities and interfaces to use, and how best to augment cognition with AI for the optimal experience.
Step 4: Show participants best practices and tips & tricks to conduct usability tests with these AI tools and show how these techniques differ from classic usability testing.
Given most participants will have never had exposure to this, we make sure we go slow, provide examples, and show that most audience members are using this several times a day (e.g., Netflix, Google Search, Facebook Chatbots, etc.). Providing concrete examples will help to make concrete this new world.
Find out how you need to change your UX/CX practice and start doing Cognitive Design today!
Building Buy-In: Internally Positioning UX for Executive Impact. BigDesign...John Whalen
Presented at: BigDesign2016
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives.
With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
Building Buy-In: Internally Positioning UX for Executive ImpactJohn Whalen
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives. With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
#UXPA2016
User experience doesn't happen on a screen: It happens in the mind.John Whalen
User experience is a vital component of mission-critical projects. The vast majority of experience is digital. We spend insane amounts of time and money designing UX for websites, apps and products to impress users. But the truth is UX isn’t a singular experience we can define. And it doesn’t happen on a screen – it happens in the mind. More specifically, the six minds.
Discover how UX is truly a collection of experiences occurring across six brain concentrations, each with their own processing styles and ideal states. And how, using psychological principles, you can uncover the conscious and subconscious needs of these six minds to appeal to users on cognitive and emotional levels.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Emergent UX: Seducing the Six Minds - IXDA-NYCJohn Whalen
Presented in New York at IXDA-NYC 03-20-2015
Startups and large organizations alike have to be nimble and react to market change faster than ever. The entrepreneurs and intrapreneurs within these organizations know that, but don’t always have the right methods at their disposal to be successful. Our team has increasingly been asked to support these innovators and their teams to create exceptional User Experience Designs and gain organizational support of the process.
Emergent UX is a process we use to (1) deeply understand the users’ currently unmet needs on a cognitive, behavioral and emotional level, (2) create an open platform for innovation using the best of User-Centered Design, Design Thinking, and Lean Startup, and (3) gather critical insights about stakeholders and harness persuasive psychology to positively align the team on goals, ultimately nurturing both the product and the team behind it.
Architecting Information for the Mind: Introducing Emergent UXJohn Whalen
UX has become a vital component of mission-critical projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind. This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels. We describe how we go beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds), what deliverables we produce, and how to apply that concretely to UX design. Learn about the six minds, what it takes to seduce them, and how to add Emergent UX processes to your projects.
Emergent UX: Seducing the Six Minds - Full TalkJohn Whalen
UX has become a vital component of mission-critical “bet-the-farm” projects. But you can’t just start designing screens. UX doesn’t happen on a screen – it happens in the mind.
Join us as I describe Emergent UX – a process that goes beyond traditional UX techniques by using psychology to deeply understand what is in your users’ mind (or minds) and applying that to UX design. Learn about the 6 minds, what it takes to seduce them, and how we use the Emergent UX process when working on large high-visibility projects.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Maximizing the impact of UX in an agile environment: Mixing agile and Lean UXJohn Whalen
When companies adopt an agile development environment, UX teams often feel like they just lost their seat at the table. It’s never easy to change, but by adapting your UX practices to accommodate agile, you can have the impact on design you always wanted.
Cognitive science of design in 10 minutes or lessJohn Whalen
We as Designers underestimate the power of automatic brain processes and don’t take full advantage of them. By understanding the interactions between automatic and conscious processes, we can provide better experiences and more strongly influence decisions and behavior. Learn about how we perceive, how we make choices and persuasive design - all in 10 minutes or less!
Implementing Lean UX: The Practical Guide to Lean User ExperienceJohn Whalen
John Whalen presents an overview of LeanUX and how to implement it successfully. Some key points:
- LeanUX balances business and user needs through rapid iteration to build products users want.
- The most common successful LeanUX pattern gets strategy right upfront by prioritizing business goals and personas.
- LeanUX secrets include sketching personas instead of overthinking them, focusing on the user journey, rapidly iterating design through sharing and testing, and taking time for brilliant experiences.
- Common challenges to avoid are individual "genius designers", lack of interaction between UX and development, executive interference, and naysayers.
Design Thinking Introduction & Workshop - NoVA UXJohn Whalen
The document describes a design thinking workshop focused on improving the airport security process. It outlines the agenda, which includes an introduction to design thinking, introducing a problem, and using design thinking to create solutions. The problem presented involves making it easier for a family traveling with young children to get through airport security. Participants worked in teams to develop solutions using design thinking techniques like empathizing with users, defining the problem, brainstorming ideas, and prototyping solutions. One team's solution, called "Mount Doom", was selected as the winning design.
Lean UX for Startups and Enterprise: Ten Secrets to SuccessJohn Whalen
We have consulted with startups and large enterprises seeking to produce the right product (e.g., mobile app, web application) faster. We will reveal the remarkable similarities between startups and large organizations seeking to be as nimble as startups.
In a majority of cases the challenges were the same: - they were not sure how to speed development - they had difficulty balancing user and business needs - they typically had strong development teams with established methodologies that had blended agile and waterfall methodologies - they typically had little user experience expertise or input in the existing designs - designs / development builds were underway but the results of the designs were unsatisfying to users
We have done LeanUX design projects with a number of clients continuously testing and honed our process by testing various techniques: - rapid iterative design and improvement (design thinking) - brain storming sessions (design thinking) - design studios (traditional art school critiquing process) - rapid prototyping, usability testing and revision
We also want to share the pitfalls as you start to get involved in lean startup including having: - The “genius designer” mentality within the UX team - The "stay in the building until the product is ready" mentality - Different internal groups (design, development) that work against each other - Executives that swoop down and influence (aka hijack) the process - Too little contact between the designers and other team members - Too many chefs leading to poor focus - The anti-cheerleader who always says “No!”
Through a series of case studies we will describe the processes and flow that worked best for both large enterprises small startups: - Conducting a strategy workshop to align the team on business and user needs - Rapidly developing personas and scenarios as a team with all stakeholders - Conducting a design studio with all stakeholders to agree on the design directions to explore - Rapidly iterated prototype and guerilla testing - Creating non-technical, but partially functional prototypes through available tools (e.g., Axure, Proto IO, iRise)
Nearly every group we worked asked: - Does this work for a company like mine (Startup, Enterprise, Healthcare, Government, etc.)? - What was the composition of the most successful LeanUX teams? Number of team members? Types of expertise? - How did the process differ between Startups and Large Enterprises?
Learn how to create a winning strategy and design concepts through strategy workshops and design studios. Find out how UX is at the heart of hot concepts such as LeanUX, Design Thinking and Agile Development.
The document discusses guerrilla usability testing. It provides information on why to conduct usability testing, when to do it, what to test, and how to conduct a guerrilla usability test with limited resources. Some key points include testing early in the design process, using paper or clickable prototypes, recruiting friends or posting online ads, actively listening to users and prioritizing the top 5 findings to immediately revise designs.
A user experience designer is part detective, observing how people use products; part creative, thinking of solutions and prototyping ideas; and part engineer, figuring out how to build digital products. They work on multidisciplinary teams including psychologists, designers, and developers to understand people's needs and create intuitive, enjoyable products and games.
WANT TO KNOW THE SECRET TO A GREAT UX? Knowing what your users are thinking before they do is a great start...
Academicians know so much about what draws our attention, how we make decisions and what can change our behaviors but have typically buried that knowledge in research papers that rarely cross the chasm into mainstream user experience. Join me for an interactive guide to how your users think and why it matters to your UX practice.
Want to know where users will look first on your interface and why? We’ve got a demo for that. Want your app to be more addictive? We can give you some good suggestions. Want people to buy more stuff or sign up more often? We can help there too. Wish you knew what an affordance was? Okay, maybe that wasn’t keeping up at night but we’ve got that covered too.
John will present a series of fun demos to make the psychological principles memorable and then demonstrate how to apply what you learned to your user experience challenges.
The hybrids are coming: The Era of Touchscreen HybridsJohn Whalen
Interaction Design For Keyboard / Touchscreen Hybrids: How Your Designs Need To Change
John Whalen, UX Lead & Founder
Brilliant Experience
User Focus 2012 - UXPA-DC
Learn how interaction design is changing in the era of "tablet transformers" and "touchscreen laptops".
When do users click or touch? How do interaction designs need to change to provide a great user experience? Using some of the biggest sites on the web built here in Washington (e.g., Marriott, Living Social, USA Today) we will reveal the strengths and weaknesses of state-of-the-art designs.
In a live "UX cage match" volunteers from the audience will race to find the answer to questions using different sorts of devices (small tablet, tablet with keyboard, tablet transformer, laptop), demonstrating the unique benefits and constraints of each device type.
After that we will show clips from our research revealing how current designs fall short for users of touch/type hybrids. Based on the data we collected we will attempt to answer the key UX question: How are interaction design patterns changing and how will my site need to change to accommodate the next wave of devices?
Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
The future of location based services: What you need to know
1. What is it? Examples? Location-Based Services Value Thinking to the future
2. Vision Science Cognitive Neuroscience PhD: Math in Brain Linguistics PhD Cognitive Science Post Doc at UCLAduring Dot.Com boom John Whalen Professor in Psychology Director, User Experience& Design @ e.magination Usability/ Accessibility User Experience OnlineStrategy InformationArchitecture
3. Baltimore’sLargest DOJ VisualDesign FDA InteractionDesign ContentCreation USDA Since 1992 Usability/ Accessibility InformationArchitecture SampleClients CareFirst About AARP e.magination Ad.com Design Comcast Discovery Delivery Development OnlineStrategy Web Sites User Research Support CMS .NET Custom Apps Intranets MicrosoftSharePoint CustomApps Stakeholder Research CommerceServer eCommerce SystemIntegration Competition Online Facebook iPhone
15. “ A product in a tv commercial captures my attention, I check the web site for more information, locate the nearest or most convenient store, ask my social networks for comments, visit the shop, go back to the web site for assistance or updates. Simple tasks become part of one single, broad process, but they are rarely conceived, designed, and executed as such. Most of the pieces of the puzzle are not designed to fit. ” Andrea Resmini
41. Think about augmented reality and: Bar Code scanning Way finding Advertising nearby Competitive pricing
42. Location Based Services slideshare.net/emagination Thank You John Whalen e.magination emagination.com john.whalen@emagination.com @emagination @johnwhalen 240-281-0764