Cell Phone Evolution: The Mobile Phone Technologycellphonerumble
These wireless devices known as #CellPhones that seem to have it all are now an important part of every one’s life all around the globe. From a mere tool that make and receive calls, it has now transcended into a multifaceted device.
This presentation showcases the transformation of this gadget from the first official mobile phone used in Sweden to the smartphone that it has become today.
Aspects of Mobile devices, especially smart Mobile Devices ... its hardware, software, built, etc. has been discussed. Positive as well as negative impacts and features to expect in the future is also discussed.
The ideas for cellular phones were developed in the 1940s. However, it was not until the microprocessor becomes available that practical commercial solutions are possible.
Today there are more than 4 billion mobile phone subscriptions in the world. In the last few years the increase has been most dramatic in developing countries. Telecoms operators have tried to capitalise on this by offering new services that will generate new revenues for them. Mobile Applications are increasing revenues for the operators while voices revenues are getting less and less. But what are mobile applications?
In this lecture we look mobile.
Cell Phone Evolution: The Mobile Phone Technologycellphonerumble
These wireless devices known as #CellPhones that seem to have it all are now an important part of every one’s life all around the globe. From a mere tool that make and receive calls, it has now transcended into a multifaceted device.
This presentation showcases the transformation of this gadget from the first official mobile phone used in Sweden to the smartphone that it has become today.
Aspects of Mobile devices, especially smart Mobile Devices ... its hardware, software, built, etc. has been discussed. Positive as well as negative impacts and features to expect in the future is also discussed.
The ideas for cellular phones were developed in the 1940s. However, it was not until the microprocessor becomes available that practical commercial solutions are possible.
Today there are more than 4 billion mobile phone subscriptions in the world. In the last few years the increase has been most dramatic in developing countries. Telecoms operators have tried to capitalise on this by offering new services that will generate new revenues for them. Mobile Applications are increasing revenues for the operators while voices revenues are getting less and less. But what are mobile applications?
In this lecture we look mobile.
The ideas for cellular phones were developed in the 1940s. However, it was not until the microprocessor becomes available that practical commercial solutions are possible.
Today there are more than 4 billion mobile phone subscriptions in the world. In the last few years the increase has been most dramatic in developing countries. Telecoms operators have tried to capitalise on this by offering new services that will generate new revenues for them. Mobile Applications are increasing revenues for the operators while voices revenues are getting less and less. But what are mobile applications?
In this lecture we look mobile.
Slides from a talk entitled “Browsing as the killer app: The success of the iPhone,” given at the Quello Center for Telecommunication Management & Law, Michigan State University, April 24, 2009. Based on a paper by Joel West and Michael Mace.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
The ideas for cellular phones were developed in the 1940s. However, it was not until the microprocessor becomes available that practical commercial solutions are possible.
Today there are more than 4 billion mobile phone subscriptions in the world. In the last few years the increase has been most dramatic in developing countries. Telecoms operators have tried to capitalise on this by offering new services that will generate new revenues for them. Mobile Applications are increasing revenues for the operators while voices revenues are getting less and less. But what are mobile applications?
In this lecture we look mobile.
Slides from a talk entitled “Browsing as the killer app: The success of the iPhone,” given at the Quello Center for Telecommunication Management & Law, Michigan State University, April 24, 2009. Based on a paper by Joel West and Michael Mace.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
This is a birds-eye view of how telecommunications works from just after tin-cans and string, through Near Field Communications and posting slide-shows on the internet (like Slideshare), to where the next ideas are coming from.
Mobile World Congress Recap Day 1 from Ogilvy & Mather #OgilvyMWC #MWC14Ogilvy
Day 1 of MWC 2014 is in the books, and it was a big one. Mark Zuckerberg of Facebook talked about connecting the whole world, telcos proved they could be lifestyle companies, video was revealed as an internet-eating monster, and the promise of social mobility was found to rest with, well, mobile. What will Day 2 bring?
Running head Cell phone technology health, behavior, & relations.docxhealdkathaleen
Running head: Cell phone technology: health, behavior, & relationships 1
Cell phone technology: health, behavior, & relationships 25
Abstract
Throughout this paper, we will cover the effects of cell phones on human health, behavior, and relationships. Also, we will conduct an in-depth review of some of the most current research that has been done showing the effects cell phones have on humans and how cell phones have changed the way humans interact. Also, we will explore the impact of this technology on society and the environment. Humans use cell phones daily, and this can cause some major effects. The excessive use of cellphones has caused health issues, abnormal behavior, and relationship issues. Cell phones have also caused parents and teenagers to build better relationships. We will also explore how cell phones cause people to interact with others around them. The intent is for people to realize that good technology can have a negative impact if we do not manage it correctly.
Keywords: Health, Behavior, Relationships
Table of Contents – Jared Altic
Abstract 2
Cell Phone Technology: Health, Behavior, & Relationships 5
Historical Timeline 6
Predecessors Assessment 7
Mobile Telephone Service 7
Post Office Radiophone Service 8
1G and AMPS 8
2G 8
3G 9
4G 9
Smartphones 9
Analysis of Impact 10
Social Impact 10
Cultural Impact 10
Political Impact 10
Economic Impact 11
Environmental Impact 12
Ethical Implications 12
Health 12
Behavior 16
Relationships 22
References 27
Figures 30
Cell Phone Technology: Health, Behavior, & Relationships
All over the world, technology has received great embracement and perceived as a move towards a more automated world. The common is a term that the world is just a village on one's palm. The claim has been affected by the rise of cell technology with mobile industries and companies growing each new day like bush fire. New applications and operating systems are joining the market aimed at reaching new markets and simplifying things for mobile phone users. Developers are working tirelessly to identify any flaws in the use of technology and return to provide a suitable solution. Network coverage in the different parts of the world has been boosted to enable everyone to enjoy the device they got to hit customer satisfaction. The mobile phones have impacted peoples' lives at greater depth. The effects of cell technology are very much evident all over and profoundly felt. Efforts have been made by researchers to examine in the broader stance the impact of mobile phones on people's lives. The results from those researchers indicated that cell phone users portrayed majorly positive implications of the cell phone technologies, but also some adverse effects linked to the constant use of the cell phones were raised. Every individual can see how cell phone technology has changed their way of life with the effects spreading to groups, companies, governments, and generally different life sectors. The impacts can thus be looked ...
You will learn:
-how to create a push notification
-what the different types of notification are for
-how to effectively use pushes to reactivate users
-how other companies have improved their results by using -notifications.
A presentation given at the end of the Transport Technology Forum in Adelaide on 23 November 2009. The presentation was to both look at the increasing importance on mobile in relation to the conference proceedings as a form of summary
Presentation to the Australian Campus Booksellers Association on changing consumer behaviours and how this impacts on reading, sharing and booksellers on campus.
Presentation to Ad:Tech Sydney on some of the mobile / web 3.0 concepts and developments.
Does not delve into 3.0, but does look at new applications and sevices on the mobile web, advertising in this context and how to take advantage of this channel
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
Presentation given to Australian Interactive Media Industry Association breakfast. Broadly covered the theme of what would be the key topics in digital in Australia over the next years. Also has information from the Digital Services Index (stats on Australian Digital use)
Future of Digital Advertising (Mobile Perspective)Jennifer Wilson
AIMIA 6th conference on the Future of Digital Advertising. Covers some stats on what is being done, why do it, plus some examples of what it is, the difference between SMS/ mobile web/ applications in terms of ad placement.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
ADMA Mobile Presentation 3rd Nov 2008
1. Mobile is the machine,
User Interface is the dynamic
We will seek out the best user experience
EVERYTHING WILL GO MOBILE
Jennifer Wilson
2. The Seven Mass Media*
In the beginning was….
1. The Printing Press
2. Followed by Recording (about 1900)
3. Then Cinema (1910)
4. And Radio (1920)
5. We then got TV (1950)
6. The Internet (1990’s)
7. And finally, Mobile (as a mass media – 2000+)
Note: only the final two are personal mass media……
Alan Moore. Communities Dominate Brands
3. The many screens of Life
The cinema screen (screen 1)
The TV screen (screen 2)
The computer screen (screen 3)
The mobile screen (screen 4)
8. Mobile is at the same place
Lots of talk about “the mobile internet”….
Kinda sounds like “radio with pictures “ to me
9. Logarithmic development 2008
First mobile phone Motorola’s DynaTAC 1973
First mobile network (analogue) 1979 2005
First GSM (digital) network 1991
First SMS 1992 (1995 & 1998)
2004
First ringtone (Finland) 1997
WAP 1.0 specification 1998 2003
i-mode launched 1999
2002
Video (3G) 1999
Global roaming 2000
2001
Commercial 3G 2001 1986-96
1878 1880
1910 1947
*Thanks to Sony Ericsson for phone images
15. Why is mobile important?
There are about 1.2b internet connected PCs
There are more than 3.6b mobile phones (3/08)
SMS is largest data application on the planet
5 times as many user of SMS than any form of IM
SMS is the preferred form of communication
The fasted and the most private
Over 50% of the globe have them – their primary
community connection is through them
Gen-C own their phones, unlike their internet or
PC connections. Most personal, most intimate
1g = voice; 2G = SMS; 3G = social networking
16. Internet and Mobile Data Penetration
ROW Internet Penetration
Mobile Data Penetration
West Europe
Asia/Pacific
Japan
USA
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: ARC Group Strategic Outlook Executive Summary 2005
17. But what does it mean to us?
13% regard it as their best friend 2/3rd would be
emotionally affected if we lost it)
14% of us answer it during sex
Almost 90% would take it to the toilet with them
(and too many are willing to answer it there!)
28% of us send sexually explicit SMS messages
23% have dumped a partner via SMS
Mobile is our most important connection: 70%
would refuse to lend a phone to a friend for a day
18% of the youth market disposable income is
spend on mobile and related services
20. Mobile moves from phone
As handheld adoption moves
past early adopter, internet
access via handheld will
impact on other access forms
Mobile Internet adoption:
Mobile portals growing at 30%
p/month
PI on-deck portals, approx. 50m
p/m
Adoption driven by data
costs, handset capabilities
and 3G penetration
Handheld internet access –
we’re talking about much
more than a ‘phone’
22. Life Caching/Lifeblog
Nokia Lifeblog creates a diary of all your mobile
phone's photos, videos, text messages, and
multimedia messages. It's the living timeline that's
easy to browse, search, edit, and save - on both your
PC and mobile!
24. Consumers as Journalist
The London bombings, first hand. As the BBC captioned:
...others like Alexander Chadwick near Kings Cross have
to walk through the tunnels to safety.
27. Advantages of Mobile
1. The first personal mass media channel
2. Always with us, always on
3. Location awareness
4. Built in payment channel
5. Creative tool for UGC (video, text & image)
6. Near-perfect audience data
7. Able to capture the social context of media
8. Proactive communication tool
Based upon Tomi Ahonen – Mobile as the 7th Mass Media
28. Media – audience measurement
AMF Ventures measured the relative accuracies of
measuring audience data by the three major media
channels, TV, internet and mobile in 2007 and
found that:
On TV, the total audience data that can be captured is 1%
On the internet, the total audience data that can be
captured is 10%
On mobile, the total audience data that can be captured
is 90%
AMF Venture 2007
29. Numbers
Twice as many mobiles as TV sets
Three times as many mobile subscribers as
internet users
Four times as many mobiles as PCs
Five times as many mobile as cars.
31% of all music dollars spent worldwide
20% of videogaming software
30. Truly mass connection
China – mobile phone penetration 40%
(more than twice that of PC internet)
India: 20% (four times more than PC internet)
Africa: 15% (three times PC internet)
A study by Unisys revealed that if we lose our
wallet we report it in 26 hours. If we lose our
mobile, we report it in 68 minutes.
31. Crossing the Digital Divide?
Fishermen in Kerala use
the mobile to arbitrage the
fish market
Grameen Bank becomes
Grameen Phone
32. Mobile TV (Video on Demand)
UK – 26% report watching video on mobile
32% of those reduce their tv viewing,
8% by a lot,
4% substitute tv with mobile
50%+ want full length shows on mobile, not
short form
Figures taken from IBM “End of Advertising” Report August 2007
34. Key things: (0,1,2,3)
Zero changes to user behaviour
(don’t make them act differently for you)
One login
(remember who they are, regardless of device)
Two second respond time
Make it simple, make it clean, make it fast
Three clicks away (maximum)
You’ll lose 10% of users for each added level
Kurt Sillen (Ericsson): internal check list to identify a perfect user experience.
35. Incorporating mobile
It isn’t just a smaller web screen
But it’s a lot more than sms messages
Can it be part of your engagement model?
Can this be a content up/download tool?
Is position relevant? Can you make it so?
Java or WAP? Pros and cons for each
The more complex, the more handsets that
need to be managed – keep it simple
36. Words of caution
Not all carriers are created equally
Data costs are changeable, and can be scary
You have no idea of how complex it can be
(290 screens, 35 op systems, 2k devices etc)
Early adopters are great (and tolerant)
Most users will be hi-end phone (xHtml etc)
But think about the experience for everyone
Mobile is not your cash cow!
(But it can add great engagement)
37. What is coming on mobile?
Better personalisation – simpler and less inquisitive
(because the machines can learn…..)
Use of voice as a navigation tool (search, commands,
more)
Use of metadata that is not relevant to make better
context where it is (eg: making a call, texting)
Information aggregated from users, not from a
centralised server someone
Useful recommendations based on context || local
users || my community || request
Mobile Augmented Reality? (MAR)
39. I hope you learnt something!
If not – I can tell you how to steal music legally!
THANK YOU FOR YOUR INTEREST
(NOW GO MAKE A GOOD MOBILE FUTURE)
Lean Forward
Jennifer Wilson. 0414 59 58 57