Women make up half of the available talent and educational attainment in many fields, yet face barriers in the workplace and underrepresentation in leadership positions. While marketing and business often treat women as a monolithic group focused on domestic roles, women in fact control a significant portion of spending power and wealth. Embracing women's diversity as both customers and professionals through inclusive hiring, products, and marketing represents a significant business opportunity.

1. half of WOMEN
everything

2. We’re paid about 80 cents on the dollar for the same work.
the bad We’re less than 5% of CEOs and corporate boards.
We’re less than 5% of agency creative directors.

3. We get ‘mommy tracked’.
So we leave - not for home, but for other work.
Some of us leave before we’re forced to...

4. the truth is, the modern corporate environment
sucks for both men & women
but it’s women who are going to change it

5. Because we possess half of the available talent,
and more than half of the college degrees.
Because we make 1/2 the purchases
Why?
and influence the others, in every category.
Because we control half of the wealth,
and start most of the businesses.

6. Women are more successful and stable entrepreneurs...
but VCs don’t invest in us.
and yet
Women foster better results as executives & directors...
but too few of us are promoted through ranks.

7. Women work, earn money, create economic growth, and
control household and commercial purchasing...
but especially
But marketers and politicians treat us as a single type:
The busy mom on the go.

8. women & marketing #WTF

9. women laughing alone with salad #WTF via: thehairpin.com

10. women struggling to drink water #WTF via: thehairpin.com

11. #WTF

12. #WTF

13. women & TECH #WTF

14. #WTF

15. #WTF

16. #wtf

17. why???

18. "I cannot say that I think you are very generous to the ladies; for, whilst
you are proclaiming peace and good-will to men, emancipating all
nations, you insist upon retaining an absolute power over wives.
"But you must remember that arbitrary power is like most other things
which are very hard, very liable to be broken; and, notwithstanding all
your wise laws and maxims, we have it in our power, not only to free
ourselves, but to subdue our masters, and without violence, throw both
your natural and legal authority at our feet."

19. listen up.

20. women are not... women are...
A ‘segment’. A diverse group.
An ‘issue’. Half your customers
An ‘initiative’. & your talent pool.
A ‘program’. In control of 80% of
spending.

21. some brands get it.
most of the time.

22. Look at me, study me and understand me.
Then, and only then, can you make my running
shoes. Don’t give me a small, pink version of a
man’s running shoes.
I’m not a small, pink version of a man.

23. pink it & shrink it

24. kick ass

25. Regina Dugan
Former head of DARPA
where are the women in tech?
everywhere!
PhD, Mechanical Engineering CalTech
Liz Salcedo
Inventor & Founder of Everpurse
Maja J. Mataric
Professor and Chan Soon-Shiong Chair in Computer
Science, Neuroscience, and Pediatrics
Director, Center for Robotics and Embedded Systems (CRES)
Co-Director, Robotics Research Lab
Vice Dean for Research
Viterbi School of Engineering
University of Southern California

26. Rear Admiral Grace Hopper, US Navy Sister Mary Kenneth Keller
Pioneer programmer of Harvard Mark I Helped develop BASIC
Developed the first compiler First woman to receive a PhD in Computer Science
Developed the idea of machine-independent programming
languages
Popularized the term “debugging”
we were
Hedy Lamarr
Hollywood Star and inventor of spread spectrum
here all
communications and frequency hopping
The grandmother of wireless communication along!

27. So what’s the big idea here?
Simple.
Treating women with respect It’s a business decision.
isn’t just a moral issue.
Nor is it merely a legal one.

28. we might not be your ‘target’,
but we’re definitely your customer.

29. “If a board [or team] doesn’t look at all
like the market being served,
then something (Big) is (Badly) wrong.”
Tom Peters

30. it’s simple, really.
Hire women, and see business results.
Create good products for women, and see business results.
Market to women, and see business results.

31. ladiez ftw

32. make statements.

33. “the show doesn’t go on
because it’s ready;
it goes on because it’s 11:30”

34. “i don’t care if you f@#!ing like it”

35. #changetheratio