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Snapshot of the Mobile
     Landscape
                      Edward Niu

                         510-545-3511
            edward@ilnenterprises.com
                  Text EDNIU to 72727
Who Is Ed Niu?
                     Princeton/U of I EE
                     Marketing 2001
                     ILN Opened 2007
                     Mobile in 2010
 Rotary Social Media Chair / ACE Committee
 Board of Directors of San Leandro Chamber
What We’ll Cover Today...
  Information OVERLOAD Age
       Niche Knowledge & Sharing Networks
  Survey the Mobile Landscape
  Mobile, Social, Local (MoSoLo)
  Privacy Concerns
  What does the Future hold for Mobile?
  Q&A
What Are Mobile Devices?
   Cell phones, Smartphones,
    iPads, Gaming Devices, ebook
    readers (Kindle, Nook)
   Mobile devices are everywhere.
   Mobile phones are here to stay.
Don’t Leave Home Without




91% of Americans have their cell phone within 3 feet
               of themselves 24/7
Did You Know?
                                                                        Population 6-7 billion
 8,000,000,000

 7,000,000,000
                                                                        Cell phones over
 6,000,000,000
                                                                         5 billion
 5,000,000,000                                                          Wired Internet users –
 4,000,000,000                                                           less than 2 billion
 3,000,000,000
                                                                        80% of Americans
 2,000,000,000
                                                                         have cell phones
 1,000,000,000

            0
                                                                        20% of US households
                 World Population    Cell Phone     Internet Users       are mobile only
                                    Subscriptions



There are 3x the number of mobile devices than desktops
Game Changer
 iPhone Combined Techologies:
Phone, Text, GPS, Camera, Apps,
Internet, WiFi, MiFi, etc.

 June 2007 iPhone Released
 Late 2008 1st Android OS
Phone

 End of 2011: 40% of all
mobile phones in the US, were
Smartphones!
More Impressive Stats…
                 Google Announced that
                  they are activating
                  700,000 Android devices
                  a DAY!
                 250M Android devices
                  now (up 50M since Nov)
                 37M iOS Devices in
                  4th Qtr 2011
                 315M iOS devices total
Super Trends Converge
 Mobile Technology
 Social Networking & Social Media
 Local Search / Shopping
Local Searches / Shopping

Microsoft stated that 53% of its
mobile searches have local intent.

 People are using mobile to search for
  purchases & then SHARING results
 Search engines / Shopping sites have mobile
  versions to better service mobile users
The Big Four: Google


 2011 Focus
      Android Handsets & Marketplace
      Google+ (62M users)
      Google Places, Personalized Search

 Privacy Policy in the News
 Google Alerts
Mobile Advertising
 Advertise on Mobile Websites & Embedded
  App Advertising
 Uses Pay Per Tap Model like Google Adwords
   Google Purchased AdMob
   for $750M in 2010
   9-30-11 – Google shifts mobile
   ads more to Adwords/Adsense
    Mobile Advertising: $1.6B in
         2010 year in US
The Big Four: Facebook
                   “My sense is that mobile devices are
                  inherently social… [mobile devices are]
                  already filled with your contacts and your
                  friends, and they also have access to your
                  location.” -- Facebook CTO Bret Taylor

 Facebook Has a Great Mobile Version
 Why Do They Need a Mobile App?
The Big Four: Amazon

 Kindle & Kindle Fire
 Streaming Video
 Cloud Services
    S3 & AWS
 App Store for Android
 Price Check App
The Big Four: Apple

 Most Valuable Company in the World
 Attention to Detail & Innovation
 Hardware & App Driven
 Stringent Quality Controls
  for Apps
Mobile Applications
iPhone now has
about 600,000
apps in its App
Store

           Android growing
           faster, has about 500,000
           apps
Social Gaming



   Zygna: Social Gaming
   Keas : Social Gaming in Healthcare
      Reminders annoyed workers
      Co-worker competitions
         Eat more vegetables
         Walking around the office
Social Mobile GPS Services
Social Gaming of “Check-ins”
 Location-Based Social Networks




   Compete with Friends
   Unlock Special Badges
   Privacy Issues (GPS)
   Get Special Deals from Businesses
Other Risers?
 Yelp                Flipboard
 Photos:             Bump
     Pinterest
     Instagram
                      Music
     Foodspotting
                          Pandora
                          Spotify
Privacy in Digital Times
Privacy in Digital Times
 Google’s Recent Privacy Policy Update
 Facebook Demographic Database
 Mobile App Access to Data
 Privacy Personal Responsibility
  Trust but Verify, Look out for each other
 Share, knowing others are watching
What Lies Ahead…
Mobile Payments
Mobile Payments


Take Credit Card
Payments on Your
Phone with Square
www.squareup.com
Near Field Communications

           Magic Wand Payment System
             Swipe Your Phone to Pay
           Examples – PayPass & Starbucks

      Google Wallet launched Sept. 19, 2011
      - Nexus S 4G on Sprint
      - Citi Mastercard or Google Prepaid Card
      - San Francisco & New York
Augmented Reality (AR)

     The Ultimate Mobile App
It Combines…
 Today’s Computing Power in Mobile Devices
 The Use of the Camera
 The Use of GPS
Augmented Reality (AR)
Lit San Leandro
          San Leandro – one of only
          3 cities in Bay Area to have
          access.
          Fiber Optic Ring
          288 Fibers
          180 channels per fiber
          10Gbps / channel
          www.litsanleandro.com
Some Final Thoughts…
 Mobile Tech Allows People to Interact
  and Socialize Beyond Normal Human
  Communication.
 Re-Think Privacy
    To share or not to share
 The Next Great App or Service is
  waiting to be created.
Q&A

      Edward Niu
      Text EDNIU to 72727
      510-545-3511
      edward@ilnenterprises.com
      Facebook.com/edniu

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CAAEN Presentation 1-31-12

  • 1. Snapshot of the Mobile Landscape Edward Niu 510-545-3511 edward@ilnenterprises.com Text EDNIU to 72727
  • 2. Who Is Ed Niu?  Princeton/U of I EE  Marketing 2001  ILN Opened 2007  Mobile in 2010  Rotary Social Media Chair / ACE Committee  Board of Directors of San Leandro Chamber
  • 3. What We’ll Cover Today...  Information OVERLOAD Age Niche Knowledge & Sharing Networks  Survey the Mobile Landscape  Mobile, Social, Local (MoSoLo)  Privacy Concerns  What does the Future hold for Mobile?  Q&A
  • 4. What Are Mobile Devices?  Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Kindle, Nook)  Mobile devices are everywhere.  Mobile phones are here to stay.
  • 5. Don’t Leave Home Without 91% of Americans have their cell phone within 3 feet of themselves 24/7
  • 6. Did You Know?  Population 6-7 billion 8,000,000,000 7,000,000,000  Cell phones over 6,000,000,000 5 billion 5,000,000,000  Wired Internet users – 4,000,000,000 less than 2 billion 3,000,000,000  80% of Americans 2,000,000,000 have cell phones 1,000,000,000 0  20% of US households World Population Cell Phone Internet Users are mobile only Subscriptions There are 3x the number of mobile devices than desktops
  • 7. Game Changer  iPhone Combined Techologies: Phone, Text, GPS, Camera, Apps, Internet, WiFi, MiFi, etc.  June 2007 iPhone Released  Late 2008 1st Android OS Phone  End of 2011: 40% of all mobile phones in the US, were Smartphones!
  • 8. More Impressive Stats…  Google Announced that they are activating 700,000 Android devices a DAY!  250M Android devices now (up 50M since Nov)  37M iOS Devices in 4th Qtr 2011  315M iOS devices total
  • 9. Super Trends Converge  Mobile Technology  Social Networking & Social Media  Local Search / Shopping
  • 10. Local Searches / Shopping Microsoft stated that 53% of its mobile searches have local intent.  People are using mobile to search for purchases & then SHARING results  Search engines / Shopping sites have mobile versions to better service mobile users
  • 11. The Big Four: Google  2011 Focus  Android Handsets & Marketplace  Google+ (62M users)  Google Places, Personalized Search  Privacy Policy in the News  Google Alerts
  • 12. Mobile Advertising  Advertise on Mobile Websites & Embedded App Advertising  Uses Pay Per Tap Model like Google Adwords Google Purchased AdMob for $750M in 2010 9-30-11 – Google shifts mobile ads more to Adwords/Adsense Mobile Advertising: $1.6B in 2010 year in US
  • 13. The Big Four: Facebook “My sense is that mobile devices are inherently social… [mobile devices are] already filled with your contacts and your friends, and they also have access to your location.” -- Facebook CTO Bret Taylor  Facebook Has a Great Mobile Version  Why Do They Need a Mobile App?
  • 14. The Big Four: Amazon  Kindle & Kindle Fire  Streaming Video  Cloud Services  S3 & AWS  App Store for Android  Price Check App
  • 15. The Big Four: Apple  Most Valuable Company in the World  Attention to Detail & Innovation  Hardware & App Driven  Stringent Quality Controls for Apps
  • 16. Mobile Applications iPhone now has about 600,000 apps in its App Store Android growing faster, has about 500,000 apps
  • 17. Social Gaming  Zygna: Social Gaming  Keas : Social Gaming in Healthcare  Reminders annoyed workers  Co-worker competitions  Eat more vegetables  Walking around the office
  • 18. Social Mobile GPS Services Social Gaming of “Check-ins”  Location-Based Social Networks  Compete with Friends  Unlock Special Badges  Privacy Issues (GPS)  Get Special Deals from Businesses
  • 19. Other Risers?  Yelp  Flipboard  Photos:  Bump  Pinterest  Instagram  Music  Foodspotting  Pandora  Spotify
  • 21. Privacy in Digital Times  Google’s Recent Privacy Policy Update  Facebook Demographic Database  Mobile App Access to Data  Privacy Personal Responsibility Trust but Verify, Look out for each other  Share, knowing others are watching
  • 24. Mobile Payments Take Credit Card Payments on Your Phone with Square www.squareup.com
  • 25. Near Field Communications Magic Wand Payment System Swipe Your Phone to Pay Examples – PayPass & Starbucks Google Wallet launched Sept. 19, 2011 - Nexus S 4G on Sprint - Citi Mastercard or Google Prepaid Card - San Francisco & New York
  • 26. Augmented Reality (AR) The Ultimate Mobile App It Combines…  Today’s Computing Power in Mobile Devices  The Use of the Camera  The Use of GPS
  • 28. Lit San Leandro San Leandro – one of only 3 cities in Bay Area to have access. Fiber Optic Ring 288 Fibers 180 channels per fiber 10Gbps / channel www.litsanleandro.com
  • 29. Some Final Thoughts…  Mobile Tech Allows People to Interact and Socialize Beyond Normal Human Communication.  Re-Think Privacy  To share or not to share  The Next Great App or Service is waiting to be created.
  • 30. Q&A Edward Niu Text EDNIU to 72727 510-545-3511 edward@ilnenterprises.com Facebook.com/edniu

Editor's Notes

  1. Board of Directors of San Leandro with Arlene Lum
  2. Cell phone will eventually replace wallet
  3. http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/27% of worldwide cell phones are now smartphones - http://thenextweb.com/mobile/2011/11/29/report-smartphones-account-for-just-27-of-all-mobile-phones-worldwide/
  4. http://seekingalpha.com/article/320789-google-management-discusses-q4-2011-results-earnings-call-transcripthttp://betanews.com/2012/01/24/apple-q1-2012-by-the-numbers-13b-profit-37m-iphones-sold/
  5. http://searchengineland.com/microsoft-53-percent-of-mobile-searches-have-local-intent-55556
  6. http://hbr.org/web/extras/hbr-agenda-2011/eric-schmidt
  7. http://mashable.com/2011/01/25/facebook-cto-mobile/
  8. http://www.msnbc.msn.com/id/44090899/ns/business-us_business/t/why-apple-now-no-company-world/#.TyghCFxSSl4
  9. http://online.wsj.com/article/SB10001424052970204464404577114793751302650.html
  10. Gowalla purchased by Facebook Dec 2011
  11. http://online.wsj.com/article/SB10001424052970204464404577114793751302650.html
  12. Verizon/AT&T/T-Mobile IsisGoogle Wallet
  13. Computing Power still growing faster, memory similar trajectory (Moore’s law) – bottleneck is transmission