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More than just linking! Louise Findlay-Wilson
Methods used for B2B Social Media Marketing Q:  Which of the following social media methods does your company currently use for your B2B marketing (i.e. Not personal use?) Source:   BtoB Magazine: Emerging Trends in B2B Social Marketing, April 2011
One most important method of B2B social media marketing  Q:  Which of the following social media platforms is the ONE most important method that you can use for B2B marketing?  Source:   BtoB Magazine: Emerging Trends in B2B Social Marketing, April 2011
Potential uses of Linkedin  ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s more, it’s a powerful and practical PR tool
Key Mindsets  Be Human Participate Add Value Don’t Sell
Begin with 4 simple questions  ,[object Object],[object Object],[object Object],[object Object]
Your Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Screen Grab of my Page
Why pictures matter...
Professional Headline ,[object Object],[object Object]
Secrets of a Great Summary ,[object Object],[object Object],[object Object],[object Object]
Meaningful Web Links Create  meaningful links to your website(s)  Use the ‘other option’
Public Profile - Grab Your URL ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Expertise – Show It! ,[object Object],[object Object],[object Object]
The Magic of More...
Groups – Join Them ,[object Object],[object Object],[object Object],[object Object],[object Object]
Updates ,[object Object],[object Object]
[object Object],[object Object]
Basics - Recap ,[object Object],[object Object],[object Object],[object Object],[object Object]
NOW UNLOCK THE POWER!!
Building Business What 20 companies would you like to work with?
Create News ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example
Substantiate Your News/Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Content
Create a Group
Keep in touch effortlessly  ,[object Object],[object Object],[object Object]
An example... ,[object Object]
The Linkedin Approach  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Louise Findlay-Wilson @Louisefw

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Fresh Business Thinking Social Media Event - Louise Findlay Wilson

Editor's Notes

  1. Introduction by someone else…
  2. Important to first make sure we understand what we mean by PR… Any ideas of what the differences are…? Ask the group – ask one of team to put audience’s suggestions up on flip chart. Single people out to contribute if audience is quiet
  3. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  4. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  5. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  6. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  7. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  8. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  9. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  10. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  11. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  12. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  13. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  14. Quick exercise – 2 minutes…put down what you want to be famous for The audiences that matter What they will do as a result Get a couple of these written up
  15. Introduction by someone else…