10 tips for online networking for SMEs Carolyn Morgan 27 May 2010
<ul><li>Strategist and New business development in digital media and marketing </li></ul><ul><li>20 years strategic, marke...
How to win business <ul><li>Best way is personal referrals </li></ul><ul><li>But how to expand your network and influence?...
1. You are the brand   <ul><li>You represent your company best </li></ul><ul><li>People buy people </li></ul><ul><li>Peopl...
 
 
2. Know who is buying you   <ul><li>Who are your best clients? </li></ul><ul><li>Who is your dream client? </li></ul><ul><...
 
 
 
3. What makes them contact you?   <ul><li>Have a problem? </li></ul><ul><li>Want to buy? </li></ul><ul><li>Comparing produ...
4. Organise your online presence   <ul><li>Website in order – with testimonials and calls to action </li></ul><ul><li>Link...
 
5. Create useful content   <ul><li>What are you expert in? </li></ul><ul><li>What is important to your dream client? </li>...
 
6. Take part in discussions   <ul><li>Find out where your ideal clients hang out online </li></ul><ul><li>Comment on forum...
 
 
7. Build your network   <ul><li>Add your current clients to your linked-in network </li></ul><ul><li>Ask them for recommen...
8. Be helpful and connect people   <ul><li>Be helpful to your network </li></ul><ul><li>Pass on interesting articles and l...
9. Use events strategically <ul><li>Identify events your dream clients may attend </li></ul><ul><li>Go to the most importa...
 
10. Repeat from the start   <ul><li>Networking takes time to build </li></ul><ul><li>Connections build on connections </li...
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10 tips for online networking for smes

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How SMEs can use online networking to find new business - 10 practical tips from Carolyn Morgan, Penmaen Media

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10 tips for online networking for smes

  1. 1. 10 tips for online networking for SMEs Carolyn Morgan 27 May 2010
  2. 2. <ul><li>Strategist and New business development in digital media and marketing </li></ul><ul><li>20 years strategic, marketing, publishing, events, digital experience in media businesses </li></ul><ul><li>Grown, launched, acquired media businesses in print, events and digital </li></ul><ul><li>Consultancy for media businesses on digital strategy (Guardian, ABC, CDS, Archant, CIOnet, Eye magazine, Emap, RHS Media) </li></ul><ul><li>Trainer for ebusiness programme on planning websites and SEO for SMEs </li></ul><ul><li>Workshops for SMEs on digital media and marketing </li></ul><ul><li>Launched Specialist Media Show for media businesses – national quality speakers and exhibitors in a regional venue </li></ul><ul><li>Regularly speak on digital media and marketing at conferences, write articles for trade publications and the Penmaen Media blog </li></ul><ul><li>www.penmaen-media.co.uk </li></ul>Carolyn Morgan – Penmaen Media
  3. 3. How to win business <ul><li>Best way is personal referrals </li></ul><ul><li>But how to expand your network and influence? </li></ul><ul><li>For SMEs time is precious </li></ul><ul><li>Online networking can accelerate referrals </li></ul><ul><li>Here are 10 tips to get you started </li></ul>
  4. 4. 1. You are the brand <ul><li>You represent your company best </li></ul><ul><li>People buy people </li></ul><ul><li>People remember people </li></ul><ul><li>Social networking is based on individuals </li></ul><ul><li>What are your particular strengths, skills, expertise? </li></ul>
  5. 7. 2. Know who is buying you <ul><li>Who are your best clients? </li></ul><ul><li>Who is your dream client? </li></ul><ul><li>What is important to them in buying your services? </li></ul><ul><li>Where do they spend time online? </li></ul><ul><ul><li>Linked-in </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Industry forums/ discussion groups </li></ul></ul>
  6. 11. 3. What makes them contact you? <ul><li>Have a problem? </li></ul><ul><li>Want to buy? </li></ul><ul><li>Comparing products? </li></ul><ul><li>Have read a recommendation? </li></ul><ul><li>Know you are the expert? </li></ul>
  7. 12. 4. Organise your online presence <ul><li>Website in order – with testimonials and calls to action </li></ul><ul><li>Linked-in professional profile – contacts, recommendations, links </li></ul><ul><li>Professional profile on twitter – start posting </li></ul><ul><li>Company page on facebook </li></ul><ul><li>Profile on professional sites with good pagerank </li></ul><ul><li>Keep it all up to date </li></ul>
  8. 14. 5. Create useful content <ul><li>What are you expert in? </li></ul><ul><li>What is important to your dream client? </li></ul><ul><li>Start a blog or add useful content to your site </li></ul><ul><li>Get it published in the right places </li></ul><ul><li>Talk about it on facebook, twitter, linked-in and include a link </li></ul><ul><li>Post comments on forums and add a link </li></ul>
  9. 16. 6. Take part in discussions <ul><li>Find out where your ideal clients hang out online </li></ul><ul><li>Comment on forums/ discussions </li></ul><ul><li>Answer questions – eg Linked-in, Yahoo </li></ul><ul><li>Review relevant books on Amazon </li></ul>
  10. 19. 7. Build your network <ul><li>Add your current clients to your linked-in network </li></ul><ul><li>Ask them for recommendations </li></ul><ul><li>Add people you email regularly and go through your business cards </li></ul><ul><li>Go to events </li></ul><ul><li>Use online tools (people you might know) </li></ul><ul><li>Add your personal contacts, old colleagues, suppliers… </li></ul><ul><li>Invite contacts from facebook, twitter, forums to linked-in </li></ul><ul><li>You can export your linked-in list to excel for mailing </li></ul>
  11. 20. 8. Be helpful and connect people <ul><li>Be helpful to your network </li></ul><ul><li>Pass on interesting articles and links </li></ul><ul><li>Offer recommendations </li></ul><ul><li>Answer questions </li></ul><ul><li>Help make introductions </li></ul><ul><li>Comment on posts </li></ul>
  12. 21. 9. Use events strategically <ul><li>Identify events your dream clients may attend </li></ul><ul><li>Go to the most important ones, chat and get business cards </li></ul><ul><li>Contact organisers and offer to speak (for free) to establish yourself as an expert </li></ul><ul><li>Provide an article on your content in advance and offer it free in return for a link. </li></ul><ul><li>If you can’t attend, see if there is a twitter hashtag and join in the discussion, adding helpful content and following interesting people </li></ul><ul><li>You may just get noticed and someone will follow you back </li></ul>
  13. 23. 10. Repeat from the start <ul><li>Networking takes time to build </li></ul><ul><li>Connections build on connections </li></ul><ul><li>Business often comes from the 4 th or 5 th connection </li></ul><ul><li>Clients can take months to make a decision </li></ul><ul><li>Keep adding content, speaking, writing, helping people out to build a reputation </li></ul><ul><li>Enjoy! It’s great when the phone rings! </li></ul>

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