How to Use LinkedIn for Social Selling


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Social Selling University brings to you a detailed, step-by-step presentation about how to use LinkedIn for social selling. With the entire business world connected through LinkedIn, you will learn powerful skills on how to utilize these network to build connections and generate sales.

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How to Use LinkedIn for Social Selling

  1. 1. for Social Selling<br />
  2. 2. LinkedIn Facts and Statistics<br />
  3. 3. LinkedIn Facts & Statistics<br />119 Million LinkedIn Member Worldwide<br />Credit: Amodiovalerio Verde <br />
  4. 4. LinkedIn Facts & Statistics<br />Members By Country<br />Credit: Amodiovalerio Verde <br />
  5. 5. LinkedIn Facts & Statistics<br />Distribution by Job Function<br />Credit: Amodiovalerio Verde <br />
  6. 6. Create Your Profile<br />
  7. 7. IS<br />With a Tie<br />
  8. 8. Be visible and professional on LinkedIn<br />Save the privacy settings for Facebook<br />
  9. 9. Create Your LinkedIn ProfileDemonstrate WHO you are and WHAT you have to offer<br />Fill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too!<br />Customize your public profile link with YOUR name. This increases SEO value.<br /> Customize your professional headline to grab attention and increase SEO value. <br />
  10. 10. Create Your LinkedIn ProfileBuild out your personal brand<br />Get recommendations<br />Connect with people<br />Drive traffic to your blogs<br />Have people follow you<br />Allow people to share your profile page<br />
  11. 11. LinkedIn Checklist<br />Upload a picture<br />Create an executive summary<br />Add in your education <br />Add 3 recent positions<br />Add 3 Recommendations <br />
  12. 12. It should go without saying, but NEVERmisrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good. <br />
  13. 13. Be Proactive!<br />
  14. 14. Being Proactive<br />1) Gain more visibility by adding connections<br />
  15. 15. 2) Increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines)<br />Being Proactive<br />
  16. 16. 3) Get business advice by finding answers to your most pressing questions <br />Being Proactive<br />
  17. 17. 4) Conduct market research by asking your potential clients or customers what their greatest needs are<br />Being Proactive<br />
  18. 18. UseLinkedIn Groups to Build Connections<br />
  19. 19. Identify groups that are in your industry <br />Join them<br />LISTEN and ENGAGE<br />
  20. 20. Post your blog or articles in groups to catch members of your industry’s attention<br />
  21. 21. Engage with people seeking help that your business can solve! <br />
  22. 22. IMAGINE LinkedIn Groups as a coffee shop<br />
  23. 23. IMAGINE standing in line waiting for your coffee and someone in front of you starts talking about a problem they have YOU can solve with your business<br />
  24. 24. TAP them on the shoulder and ask to have coffee with them, explaining your product or service<br />
  25. 25. When a discussion arises in a LinkedIn Group, reach out and tell people how YOUR business can fulfill their needs<br />
  26. 26. UseLinkedIn Signal to HEAR what People are Saying<br />
  27. 27. Search your company or industry to see what people are saying<br />
  28. 28. Engage with people talking about your company<br />“If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.” <br />–Paul Castain’sSales Playbook<br />
  29. 29. Benefits of looking at individual profiles of potential prospects<br />You find additional connections you can use to engage someone<br />You show up as a visitor on a person’s profile<br />You get more details about a person<br />Identify other social streams or contact information<br />
  30. 30. LISTEN and…<br />
  31. 31. ENGAGE!<br />
  32. 32. 5 Essential LinkedIn Apps for Sales Teams<br />
  33. 33. WordPress<br />“At my company, 20% of our web traffic comes from our sales team using the WebPress LinkedIn app.” <br />–Koka Sexton<br />Your WordPress blog can appear on your profile<br />Can provide traffic to your company site for sales leads<br />
  34. 34. SlideShare<br />SlideShare is a place to store and share all PowerPoint presentations<br />Increase brand awareness by sharing your business through creative presentations<br />Generate informed sales leads<br />
  35. 35.<br />A central location for all of your case studies, white papers, proprietary guides, ebooks, and more!<br />A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile<br />
  36. 36. TripIt My Travel<br />If you’re always on the road, share where you’re heading<br />TripIt’s app makes it easy to share where you’re headed and when you’re connected to your leads<br />Grab a coffee with a business prospect when you know he’s in the same city!<br />
  37. 37. LinkedIn Events<br />Post events your company will be attending<br />Sales reps will be able to see all of the events on the radar of their network<br />Network events <br />
  39. 39. Are you ready?!?!<br />
  40. 40. LinkedIn will NOT get you a job or generate leads for your company…<br />
  41. 41. YOU WILL!<br />
  42. 42. Now you are on your way!<br />
  43. 43. Want to learn more about SOCIAL SELLING<br />
  44. 44. Join us at<br />Live webinars on social selling<br />Daily blog posts on selling through social media platforms<br />Learn from the best in the business!<br />
  45. 45.
  46. 46. Thank you for joining us, Good night!<br />Share with your friends!<br />