Finding Your Voice
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All about personality and voice by Maryann Devine, for SMartCamp (Social Media Art Camp). March 2010
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Finding Your Voice
- 1. Finding your online voice.
- 3. 3 kinds of contexts
- 4. Context: 1. other arts people/orgs 2. your other communications 3. online community
- 5. Your voice is unique.
- 12. Your organization’s voice should be unique, too.
- 14. Who are you?
- 15. If your organization were a person, who would it be?
- 22. People don’t read online. They scan.
- 25. Your social media voice.
- 26. Listening.
- 28. Online or offline: it’s still your voice.
- 30. How we sometimes use Twitter and Facebook:
- 35. @ palmbeachopera
- 37. Wrapping it up.
- 39. Listen. Listen some more.
- 40. Don’t use social media to shout – Be human.
- 42. Thank you!
Editor's Notes
- Just like you’d never mistake Humphrey Bogart’s voice for Carol Channings …
- Or Richard Pryor’s
- Or Andy Warhol’s
- Or julia Child’s
- Or Morgan Freeman’s
- It helps you stand out from the crowd.
- So that begs the question, who are you? Who are you as an organization? If you were a person, how would you describe that person? If you were a character in an opera, who would that be?
- How do you speak?
- In fact, many organizations still take their brochure or ad copy and just put it online without thinking about how people actually use the web.
- What works online
- Page from Smithsonian’s giving page. Took brochure copy and broke it down to something scannable.
- Whether you’re joining a forum, commenting on a relevant blog, blogging yourself, using twitter or facebook, Step 1 is listening. So is Step 2. Listen until you have a feel for what’s appropriate to post, what’s the appropriate tone.
- It’s a cliché to say that when you’re using social media, you’re having a conversation, but it’s true. It’s important to remember that.
- The academy of vocal arts, where I used to work – do a great job at making their blog conversational and giving patrons what they want – other than one-on-one conversation, they can’t get this dirt any other way.
- On twitter and facebook, we often use these tools as tiny advertising streams.
- On facebook, people are imagining a conversation with friends. On twitter, it’s like a party or a bar – no one is there to read advertising.
- Imagine if you barged into a conversation at a party with this.
- Imagine coming up to people at a party, with “DINNER AT MY HOUSE NEXT WEEK! SPACE STILL AVAILABLE! TOTALLY FREE!”
- To be fair, Palm Beach Opera has their share of advertising-as-twitter, but they also show their human side and I always enjoy talking to them.
- It helps you stand out from the crowd.
- Whether you’re joining a forum, commenting on a relevant blog, blogging yourself, using twitter or facebook, Step 1 is listening. So is Step 2. Listen until you have a feel for what’s appropriate to post, what’s the appropriate tone.
- On twitter and facebook, we often use these tools as tiny advertising streams.