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Planned Parenthood Online Overview

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Overview of how Planned Parenthood Federation of American has developed one voice across its online presence

Published in: Technology, Economy & Finance
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Planned Parenthood Online Overview

  1. 1. Title Text Text Text Date Page Title 2 Planned Parenthood Online: A Multi-Channel Strategy NTEN New York Tech Club November 18, 2009
  2. 2. Today’s Presentation <ul><li>Our mission and approach </li></ul><ul><li>Our work to date </li></ul><ul><li>Our results to date </li></ul><ul><li>What comes next </li></ul><ul><li>Conversation </li></ul>
  3. 3. Who We Are <ul><li>National office, 91 affiliates </li></ul><ul><li>850 health centers </li></ul><ul><li>3 million health centers visits each year </li></ul><ul><li>1.5 million online visitors each month </li></ul><ul><li>4 million activists, donors, supporters </li></ul>
  4. 4. Our Mission <ul><li>Planned Parenthood Online (PPOL) is a collaborative effort of the national office and affiliates to use online technology to expand access to service, education, and opportunities for involvement with advocacy, fundraising, volunteering, and working with Planned Parenthood. </li></ul>
  5. 5. Approach – Fundamentals <ul><li>Audience </li></ul><ul><li>Needs </li></ul><ul><li>How best to meet those needs </li></ul><ul><li>How best to get in front of as many folks as possible </li></ul>
  6. 6. Our Work
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  31. 31. Visits/Month
  32. 32. Health Center Searches/Month
  33. 33. Appointment Requests/Month
  34. 34. Email List Size
  35. 35. Social Networking Participants
  36. 36. Online Revenue
  37. 37. What’s Next
  38. 41. Title Text Text Text Date Page Title 2 [email_address] facebook.com/rebeccawillett 212-261-4401

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