Slides from 2015 Nonprofit Marketing Conference (MarkCon) presented by myself, Neill Bogan (NY Common Food Pantry), Aaaron Charlop-Powers (Neighborhood Trust Financial Partners) and Mohan Sivaloganathan (Sheltering Arms). How does branding help a nonprofit advance its mission? How does it impact communications and fundraising? This interactive session shared highlights from Big Duck's ebook, The Rebrand Effect, which explores the findings of a nationwide survey completed by over 350 nonprofits.
In this session, we articulated the benefits and influences of branding on a nonprofit, and demonstrated how it can provide a basis for more streamlined, compelling fundraising with individuals and corporations. We also talked about how rebranding can strengthen an organization's culture, and how, when coupled with strategic planning or a new fundraising strategy, it can best set up a nonprofit for effective fundraising.