Slides delivered during the closing keynote at 501cometogether: The Illinois Nonprofit Conference, sponsored by Donors Forum, on October 16, 2012.
Based on the book "Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications" (Jossey-Bass, 2010), this closing keynote will challenge you to think about what’s unique about your organization and why people should be interested in supporting your cause. You’ll hear about ways to create a compelling identity that expresses the personality of your organization, attracts program participants, and takes your organization to the next level. With the proper brand in place, you’ll better understand the tools you need to communicate online and off, and ensure your organization’s staff and board are speaking with one voice. You’ll also hear about how others have used “brandraising” techniques to reposition themselves in a fresh, modern way--and how raising the visibility of your organization helps the nonprofit sector at-large.