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Multi-channel
             Campaigns
Ways your brand can help you raise more
                 money and awareness

                          August 4, 2011!




                           Click to Farra Trompeter
                                    edit Master text
Click to edit Master text
•  Farra Trompeter
•  Vice President
•  @farra




                     Click to edit Master text
                                    #sm4np
Reasons Nonprofits Communicate




                         Click to edit Master text
                                        #sm4np
Click to edit Master text
Brandraising®




                Click to edit Master text
                               #sm4np
Online Engagement Priorities




                           Click to edit Master text
                                          #sm4np
But why care about all of this?
•  Overall giving declining, but online still growing
•  Average gift size still bigger, but dropping
•  Biggest giving still around disasters, December
•  More orgs asking donors to recruit support
   online, give via social media
•  Gifts above $1,000 are increasing




                                         Click to edit Master text
                                                        #sm4np
Anatomy of a campaign




                        Click to edit Master text
A campaign connects a series of
communications with…
•    A problem
•    A solution
•    A goal
•    A timeline
•    An action your audience can take




                                        Click to edit Master text
                                                       #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
Click to edit Master text
               #sm4np
10 ways you can make your
campaigns stronger




                      Click to edit Master text
1. Find the biggest news in your space




                            Click to edit Master text
                                           #sm4np
2. Connect it to your organization’s
short-term goals




                              Click to edit Master text
                                             #sm4np
3. Find the specific problem this
opportunity can help you solve
•  RAND study shows kids of deployed parents
   need support more urgently than ever




                                    Click to edit Master text
                                                   #sm4np
4. Find a solution that’s achievable
within your timeline
•  Help fund Operation Purple next year
•  Build a wall of honor the kids can see at the
   camps




                                        Click to edit Master text
                                                       #sm4np
5. Find a way your audience can be
part of the solution
•  Make a gift
•  Post your picture to our wall of honor




                                        Click to edit Master text
                                                       #sm4np
6. Select the right channels to reach
your audiences




                             © photo by flicker beautyredefined
                              Click to edit Master text
7. Reflect your organization’s tone &
style




                             Click to edit Master text
                                            #sm4np
8. Set a calendar of messages and
promotions




                           Click to edit Master text
                                          #sm4np
9. Report back to your audience about
impact




                            Click to edit Master text
                                           #sm4np
10. Analyze the results to inform the
next campaign




                             Click to edit Master text
                                            #sm4np
10 ways you can make your campaign
stronger
1.  Find the biggest news in your space
2.  Connect it to your organization’s short-term
    goals
3.  Find the specific problem this opportunity can
    help you solve
4.  Find a solution that’s achievable within your
    timeline
5.  Find a way your audience can be part of the
    solution

                                       Click to edit Master text
                                                      #sm4np
10 ways you can make your campaign
stronger
6. Select the right channels to reach your
   audiences
7. Reflect your organization’s tone and style
8. Set a calendar of messages and promotions
9. Report back to your audience on impact
10. Analyze the results to inform the next
   campaign




                                    Click to edit Master text
                                                   #sm4np
Contact Us
   www.bigducknyc.com

   http://feeds.feedburner.com/TheDuckCall

   www.facebook.com/bigduck

   http://twitter.com/bigduck


                                   Click to edit Master text
                                                  #sm4np
Contact Us
   farra@bigducknyc.com

   twitter.com/farra

   linkedin.com/in/farra




                           Click to edit Master text
                                          #sm4np
Resources
•  bigducknyc.com/brandraising/scorecard




                                           Click to edit Master text
                                                          #sm4np
Resources
•  Brandraising: How Nonprofits Raise Visibility and Money
   Through Smart Communications, Sarah Durham
   www.amazon.com

•  www.bigducknyc.com

•  www.bigducknyc.com/blog
    •  Your Orgs Personality Through Social Media
    •  The Direct Response Fundraising Flywheel
    •  One Simple Tip


                                            Click to edit Master text
                                                           #sm4np
Questions?




             Click to edit Master text
Thanks!




© Jeremy Crow


                Click to edit Master text

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Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

  • 1. Multi-channel Campaigns Ways your brand can help you raise more money and awareness August 4, 2011! Click to Farra Trompeter edit Master text
  • 2. Click to edit Master text
  • 3. •  Farra Trompeter •  Vice President •  @farra Click to edit Master text #sm4np
  • 4. Reasons Nonprofits Communicate Click to edit Master text #sm4np
  • 5. Click to edit Master text
  • 6. Brandraising® Click to edit Master text #sm4np
  • 7. Online Engagement Priorities Click to edit Master text #sm4np
  • 8. But why care about all of this? •  Overall giving declining, but online still growing •  Average gift size still bigger, but dropping •  Biggest giving still around disasters, December •  More orgs asking donors to recruit support online, give via social media •  Gifts above $1,000 are increasing Click to edit Master text #sm4np
  • 9. Anatomy of a campaign Click to edit Master text
  • 10. A campaign connects a series of communications with… •  A problem •  A solution •  A goal •  A timeline •  An action your audience can take Click to edit Master text #sm4np
  • 11. Click to edit Master text #sm4np
  • 12. Click to edit Master text #sm4np
  • 13. Click to edit Master text #sm4np
  • 14. Click to edit Master text #sm4np
  • 15. Click to edit Master text #sm4np
  • 16. Click to edit Master text #sm4np
  • 17. Click to edit Master text #sm4np
  • 18. Click to edit Master text #sm4np
  • 19. 10 ways you can make your campaigns stronger Click to edit Master text
  • 20. 1. Find the biggest news in your space Click to edit Master text #sm4np
  • 21. 2. Connect it to your organization’s short-term goals Click to edit Master text #sm4np
  • 22. 3. Find the specific problem this opportunity can help you solve •  RAND study shows kids of deployed parents need support more urgently than ever Click to edit Master text #sm4np
  • 23. 4. Find a solution that’s achievable within your timeline •  Help fund Operation Purple next year •  Build a wall of honor the kids can see at the camps Click to edit Master text #sm4np
  • 24. 5. Find a way your audience can be part of the solution •  Make a gift •  Post your picture to our wall of honor Click to edit Master text #sm4np
  • 25. 6. Select the right channels to reach your audiences © photo by flicker beautyredefined Click to edit Master text
  • 26. 7. Reflect your organization’s tone & style Click to edit Master text #sm4np
  • 27. 8. Set a calendar of messages and promotions Click to edit Master text #sm4np
  • 28. 9. Report back to your audience about impact Click to edit Master text #sm4np
  • 29. 10. Analyze the results to inform the next campaign Click to edit Master text #sm4np
  • 30. 10 ways you can make your campaign stronger 1.  Find the biggest news in your space 2.  Connect it to your organization’s short-term goals 3.  Find the specific problem this opportunity can help you solve 4.  Find a solution that’s achievable within your timeline 5.  Find a way your audience can be part of the solution Click to edit Master text #sm4np
  • 31. 10 ways you can make your campaign stronger 6. Select the right channels to reach your audiences 7. Reflect your organization’s tone and style 8. Set a calendar of messages and promotions 9. Report back to your audience on impact 10. Analyze the results to inform the next campaign Click to edit Master text #sm4np
  • 32. Contact Us www.bigducknyc.com http://feeds.feedburner.com/TheDuckCall www.facebook.com/bigduck http://twitter.com/bigduck Click to edit Master text #sm4np
  • 33. Contact Us farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra Click to edit Master text #sm4np
  • 34. Resources •  bigducknyc.com/brandraising/scorecard Click to edit Master text #sm4np
  • 35. Resources •  Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, Sarah Durham www.amazon.com •  www.bigducknyc.com •  www.bigducknyc.com/blog •  Your Orgs Personality Through Social Media •  The Direct Response Fundraising Flywheel •  One Simple Tip Click to edit Master text #sm4np
  • 36. Questions? Click to edit Master text
  • 37. Thanks! © Jeremy Crow Click to edit Master text