A presentation about an amazing country singer who can capture audiences of all ages. If you have not guessed it already..... He is TRACE ADKINS!

1. Presenting …
Trace Adkins

2. Who is Trace Adkins?
Background Information
• Country Singer
• Born January 13, 1962
• Parents: Aaron and Peggy
• Aaron just recently passed away
• Siblings: Clay (1965-present), Scott
(1972-1993)
• Trace was in a car accident in 1955
when he hit a bus head-on
• Both his arms, a leg, and some ribs
were broken and his nose was partially
torn off

3. Who is Trace Adkins?
Family
• Two daughters with his ex-wife:
Tarah and Sarah
• Three daughters with current wife:
MacKenzie ,Brianna and Trinity
• Shot by ex-wife in 1994
• Bullet went through heart and
both lungs
• Survived and chose not to press
charges

4. Who is Trace Adkins?
Trace Adkins in Action

5. Who is Trace Adkins?
Social Media Outlets
• Facebook:
https://www.facebook.com/traceadkins
• Personal Website: http://traceadkins.com/
• Television: Celebrity Apprentice, hosted
American Country Awards on Fox, guest
appearance on Young and the Restless
• Twitter: https://twitter.com/TraceAdkins
• Youtube:
www.youtube.com/user/TraceAdkinsVEVO
• Instagram:
http://instagram.com/traceadkinsmusic

6. Find Your Audience
• Yes, Trace has found his audience
• Very distinct baritone voice
• Captures country fans of various ages
• Example: me and my dad both love Trace
and there is an age gap

7. Find Your Audience
• Yes, Trace has found his audience
• Songs are about real things that are relatable
• “Every light in the House is on” is about his divorce
with his wife
• “Then They Do” is about his daughters growing up
and moving out
• “Songs About Me” explains why he sings solely
country and basically describes him
• Even wrote a song about his brothers death

8. Post Meaningful Content

9. Post Meaningful Content
• As seen on the previous slide, Trace posts about
mostly his music on his personal site
• Keeps his private life out of his social media
• Tweets about upcoming concerts and events
• Facebook posts are all about upcoming concert and
events
• Links on website to clips of media appearances

10. Engage in your Current
What’s Missing?
Fans
• More social media presence is
needed
• On the next slide you can see he
rarely tweets and when he does it is
normally about upcoming events
and concerts/shows
• Trace has social media but does not
seem to use it
• He relies more heavily on the older
ways of communicating to his fans

11. Engage in your Current
What’s Missing?
Fans

12. Continue the Social Push
Online Spaces
• Twitter: Tweets very solemnly
• Facebook: Has not posted since January 9th
• Instagram: Has not posted a picture since
December 2013

13. Continue the Social Push
Physical Spaces
• Relies on word of mouth
• Uses radio contests
• Keeps his music on online music databases
so new listeners may become loyal listeners
• Has a loyal fan base and relies heavily on
them to spread his music

14. Post Consistently
Where is all his
time spent?
• Due to not using social media effectively at all there is
not a good overlap between physical and online spaces
• Trace needs to more effectively use social media to
connect to his fans in order for his fan base to continue
growing
• Reaching out to a potential new fan base is never a bad
thing can only help a performer

15. Thank You …
Hope you
enjoyed
Trace Adkins!