Digital Fundraising: Arts

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Four-step process to raise money online for arts and cultural nonprofit organizations--includes examples and tips. Presentation delivered at #ArtsTech meetup on November 9, 2011.

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Digital Fundraising: Arts

  1. 1. Digital Fundraising Strategy Farra Trompeter | Big Duck Arts, Culture and Technology Meetup November 9, 2011 #artstech
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  3. 3. State of Online FundraisingWhat’s happening?•  Overall giving declining, but online stillgrowing•  Average gift size still bigger, but dropping•  Biggest giving still around disasters,December•  More orgs asking donors to recruit supportonline, give via social media•  Gifts above $1,000 are increasing #artstech
  4. 4. State of Online FundraisingOnline donors are typically…•  Younger•  Earning higher incomes•  Giving bigger gifts•  Easier to get… harder to keep•  Likely to renew through mail/other channelsBut this is likely to evolve #artstech
  5. 5. Online Engagement Priorities #artstech
  6. 6. Step 1:Make it easy andcompelling for donors tosupport you online #artstech
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  11. 11. Step 2:Build relationships withdonors through integratedcampaigns #artstech
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  16. 16. Totally Baldacious: Key Messages Totally Baldacious Shave one for the Team. Why go Totally Baldacious The Totally Baldacious Campaign is a fun way to help raise awareness and funds to help find a cure for blood cancer. Why you should give Baldaciously When you give Baldaciously, you’re helping to save lives. Your support improves the lives of people with blood cancer. #artstech
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  30. 30. Step 3:Find your most passionatedonors and turn them intofundraisers #artstech
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  34. 34. Step 4:Create community and givedonors more ways tosupport you #artstech
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  40. 40. Resources #artstech
  41. 41. Resources•  Big Duck: 12 Ways You Can Make Your Campaigns Stronger http://www.bigducknyc.com/blog/12_ways_you_can_make_your_campaign_stronger•  Blackbaud: 2011 donorCentrics Internet and MultichannelGiving Benchmarking Report http://www.blackbaud.com/bb/targetanalytics/multi-channel.aspx/•  FundRaising Success: Relationships 2.0 article http://tinyurl.com/relationships-2-0•  Network for Good: The Evolution of the Online Donor http://tinyurl.com/donorinfographic #artstech
  42. 42. Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra gplus.to/farra slideshare.net/farra #artstech
  43. 43. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck #artstech
  44. 44. #artstech

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