The document provides six tips for traditional media using social media: 1) Share diverse content like photos and videos on social media. 2) Curate conversations by mentioning others and sharing their content, not just self-promoting. 3) Engage audiences by asking and answering questions and responding to comments. 4) Promote your presence using buttons, links, widgets, microsites, and ads on your site and through email and mobile. 5) Customize the experience by differentiating your social media presence through avatars, layouts, etc. 6) Track everything using built-in and advanced analytics to determine what content and platforms work best.