be social or die trying
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Social medias produced a dramatic shift in marketing and communication. This presentation summarized my first courses at the SKEMA business school.
![[Fabien gandon 2009] 1↔1 1->n 1->n 1->n](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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be social or die trying
- 1. be social or die trying twitter.com/ ereteog
- 2. [Fabien gandon 2009] 1↔1 1->n 1->n 1->n
- 5. Katie Laird – The social Media for business
- 8. yesterday broadcasting
- 9. now and future socializing
- 11. visibility? you are here
- 13. become visible + +
- 16. how to prevent this?
- 17. listen
- 19. answer
- 21. viral web
- 25. listen to your audience embrass their emotions emotion , engagement and internet video
- 26. they will talk for you
- 27. harness the mass
- 29. why people contribute? I'm contributing? practical solutions social reward self-expression altruism Cook, S.: the revolution contribution: letting volunteers build your business. Harvard Business Review, Oct 2008.
- 30. ROI?
- 31. cost 0$
- 32. (incredibly) low barrier to entry Katie Laird – the social media for business
- 33. main cost is human resources
- 34. benefits
Editor's Notes
- The social network effect of the web have been amplified by the emergence of the web 2.0 . Dedicated online platforms such as Facebook and Myspace now provide huge amounts of structured social network data to exploit.