3. Introduction to
• There are almost 1 billion global users on Facebook
• Facebook is publicly traded as of 2 weeks ago
Facebook recently acquired Instagram for $1
billion dollars.
4. Personal Accounts vs. Business Pages
Facebook
• Personal: People
• Posts about your friends, family, hobbies, etc.
• Join groups
• Admin
• Privacy Settings
• Pages: Business, Organization, Product,
Public Figure, Artist, Band, Causes
• Posts about the business to build closer
relationship with the audience/customer
• SEO – ranking your FB page on search
engines
• Add tabs
5.
6.
7. Introduction to
• Twitter is a microblogging site of 140 characters
• Has over 400,000,000 active users and will soon be reaching half a million
users
• Hashtags (#) are used to categorize or search
• Trending topics change by the minute by what the world thinks is interesting
or worth talking about
10. Followers
1. Find friends on Twitter
2. Add a Twitter link to your
Facebook, LinkedIn,
website/blog, business
cards, flyers and email
signature
3. Follow people who follow
you
4. Interact with people that
influence the people you
want to follow
11. Tweets
1. Use hashtags (#) to help spread information as well as organize it
2. Ask for retweets (RT)
3. Add links – short URLs, bit.ly
4. Interesting, informative, DEALS
5. Post photos (twitpics)
6. Examples of good tweets:
1. $20 off #RainBird irrigation products to all of our Twitter followers from now through July 4th,
2012. R/T
2. Today we’re having a training with @RainBirdCorp representative. Join us for #landscapechat
this Wednesday.
13. Introduction to
• As of March 31, 2012, LinkedIn operates the world’s largest professional
network on the Internet with 161 million members in over 200 countries
and territories.
• Like Facebook, LinkedIn is publicly traded
• More than 2 million companies have LinkedIn Company Pages.
• Hiring platform for businesses
• Upgrade your account: click here
17. LinkedIn Tips
• Sync your LinkedIn with Twitter
• Join or create a group
• Ask for endorsements from clients, past employers, bosses,
coworkers, etc.
• Add connections + follow companies (Hydro-Scape)
20. Apps To Download to Your Phone
• Facebook
• Twitter
• LinkedIn
• Facebook Messenger
21. Email Marketing
• Email marketing makes it easy for you to connect with your customers, and for
your customers to share your message with their networks.
• The more customers spread the word about your business, the more you grow
22. How to add 21st century email
signature using Outlook www.iconfinder.com
23. • Create list
• Send list to marketing department
• Send ideas, events, photos, etc. for email
content
• Request for it to be social share/link
• Review reports with marketing department
