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Introduction to Social Media for Executives: Job Hunting with Social Media


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A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.

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Introduction to Social Media for Executives: Job Hunting with Social Media

  1. 1. JOB HUNTING WITH SOCIAL MEDIA Augie Ray @augieray August 2013 Introduction to Social Media for Executives
  2. 2. AGENDA From Start to Finish 1. Why social? 2. Your goals 3. Risks to Consider 4. Social Networks
  3. 3. WHY SOCIAL?WHY SOCIAL? Credit:
  4. 4. WHYSOCIAL? Social CEOs Perceived Better Executives whose CEOs are social find their leaders to be better communicators and listeners, more inspiring and more tech savvy. Source: The Social CEO, Weber Shandwick, 2012 Which words & phrases describe your company’s CEO?
  5. 5. WHYSOCIAL? CEOs Expect Social’s Importance to Grow What are the most utilized customer interactions methods? Today 3 – 5 year Prediction CEOs expect the importance of social media to skyrocket in next three to five years. Source: IBM CEO Study, 2012
  6. 6. WHYSOCIAL? Recruiters Have Fully Adopted Social Strategies Recruiter’s use of social media and success in finding candidates in social media is growing. Source: Jobvite Social Recruiting Survey, 2012
  7. 7. WHYSOCIAL? Recruiters Check Candidates’ Social Profiles Only one in seven recruiters never look at candidates’ social media profiles. Source: Jobvite Social Recruiting Survey, 2012
  8. 8. WHYSOCIAL? Social is Important for Your Career • It is altering the way people communicate • Social media skills and knowledge are growing in importance on the job • Leaders who use social media are seen more favorably • Recruiters are increasingly using social media to source candidates
  10. 10. YOURGOALS Start with the End in Mind • Your goals will determine your social media strategies and tactics: • Which social networks? • Create, curate or lurk? • Who to follow? • How to engage? • What information will you share? • What tools? • How much time?
  11. 11. YOURGOALS Know What You Wish to Accomplish • Set goals to guide your efforts and manage your time • Goals may include: • Networking with thought leaders • Connecting with employees and peers • Building your reputation • Promoting your company • Building network within targeted companies • Education • Competitive intelligence • Be prepared to alter your goals as you gain experience
  13. 13. RISKSTOCONSIDER Social media mistakes can be embarrassing
  14. 14. RISKSTOCONSIDER Social media mistakes can harm your career Larry Johnson NFL Running Back Connor Riley Cisco Recruit
  15. 15. RISKSTOCONSIDER Recruiter reactions to topics posted Source: Jobvite Social Recruiting Survey, 2012
  16. 16. Social Media can hurt …. 43% of recruiters who research candidates via social media found info that caused them to decline a candidate, up 9 points from last year. The top causes: • Provocative/inappropriate photos/info – 50% • Info about drinking or using drugs – 48% • Candidate bad mouthed previous employer – 33% • Candidate had poor communication skills – 30% • Candidate made discriminatory comments related to race, gender, religion, etc. – 28% • Candidate lied about qualifications – 24% Source: Harris Interactive/CareerBuilder, 2013
  17. 17. Or Social Media can help—it’s up to you 19% of recruiters who research candidates via social media found info that made candidate more attractive or solidified decision to extend offer. Top causes: • Conveyed a professional image – 57% • Good feel for candidate’s personality – 50% • Well-rounded candidate, wide range of interests – 50% • Candidate’s background information supported professional qualifications – 49% • Candidate was creative – 46% • Great communication skills – 43% • Other people posted great references – 38% Source: Harris Interactive/CareerBuilder, 2013
  18. 18. RISKSTOCONSIDER Protect Yourself • Keep your goals in mind! • Know your employers’ rules • Search yourself • Do not think your social communications are protected under the First Amendment • Know that FTC rules require material relationships be disclosed when endorsing a product or service • Understand privacy settings in social networks • Consider the following, even when posting in what you think is a private venue…
  20. 20. SOCIALNETWORKS LinkedIn Activities and Features • Complete your profile • Connect with peers (bilateral) • Follow companies (unilateral) • Follow influencers (unilateral) • Join Groups (may require approval) • Create job alerts • Watch for notifications, new messages & connection requests • Endorse others • Recommend others
  21. 21. SOCIALNETWORKS Build Your LinkedIn Network for Job Hunting Source: Jobvite Social Recruiting Survey, 2012 Recruiters see higher quality candidates through employee referrals and use LinkedIn to source candidates.
  22. 22. SOCIALNETWORKS LinkedIn Profile Tips • Upload a professional headshot • Carefully consider your headline • Create a custom LinkedIn Profile URL • Thoroughly complete your summary using all pertinent keywords • Upload PowerPoint or other professional documents to your summary • Thoroughly complete your work history • Add Skills and Expertise you have (so that others may endorse you)
  23. 23. SOCIALNETWORKS LinkedIn Networking Tips • Follow people you know • Get introduced through mutual contacts • Join groups, contribute and connect to members • Add LinkedIn link to email signature • Endorse & recommend others (and they may reciprocate) • Cautiously request recommendations (Edit Profile, Recommendations, Pencil icon ) • Post links and content daily • Use Advanced People search to find peers
  24. 24. SOCIALNETWORKS LinkedIn Job Hunting Tips • Add Volunteer Experience and Causes • Add Memberships in professional organizations • Consider upgrading to a Job Seeker or Job Seeker Plus premium account • InMail messages to people not in your network • View people who visited your profile • Become a “Featured Applicant” to appear at top of recruiters’ lists • Access salary data on job postings
  25. 25. SOCIALNETWORKS Search for People, Jobs, Companies, Groups & more Access advanced people search Notifications, Message s & New Connection Requests Suggestions of people you may know Post status updates LinkedIn Today – news you can use and share Updates from your network—news, job changes, etc.
  26. 26. SOCIALNETWORKS Facebook for Recruiting & Professional Networking • Primarily a personal social network but growing in importance for professional communications • 50% of employers use Facebook in hiring process • Nearly 85% of recruiters using Facebook would recommend Facebook as a tool to other recruiters • 44% of employers think Facebook will become more important in talent acquisition process while just 18% expect its importance to decline Source: National Association of Colleges and Employers, Use of Facebook in the Talent Acquisition Process , 2012
  27. 27. SOCIALNETWORKS Facebook: Just Personal or Professional, too? OR
  28. 28. SOCIALNETWORKS Choice One: Keep it Personal • “Friend” only friends and family • Do not connect with peers • Ensure your default privacy setting is “Friends” and not “Public” • Facebook rules permit individuals to only have one profile; some public figures and small business owners create Facebook pages (identical to what businesses have) to promote themselves or their business, but this is not typical for professionals.
  29. 29. SOCIALNETWORKS Choice Two: Use it for both Personal & Professional • “Friend” everyone you know • Set default privacy for “Public” for maximum visibility or “Friends” to control who can see your posts • Assign work peers to one list and personal contacts to another list • Use Facebook’s Post Privacy Setting to direct status updates to specific lists of people
  30. 30. SOCIALNETWORKS If you use Facebook for professional networking… • Keep in mind you will be exposed to peers’ activities you may prefer not know • You may choose to suppress or diminish individuals’ posts in your news feed • You can create or join Facebook professional groups, but this functionality is best for small sets of people • Be cautious about what you “like!” Others may see activities in news feeds or Facebook graph search
  31. 31. SOCIALNETWORKS Twitter Best Suited for Social Broadcasters or Lurkers • Great for monitoring thought leaders and news sources • Create lists to make monitoring easier • Generally, all tweets are available to general public, so Twitter is best used for those who care to broadcast to a wide audience • You can follow Twitter accounts that broadcast job openings for specific employers or within different geographic areas
  32. 32. SOCIALNETWORKS Other Social Tools for Professional Networking • Blogs: WordPress & Blogger offer free blogs; great way to build reputation—but only if you maintain it! • Ning: A fee service to create your own professional social network • Quora, Medium, Google+, Klout, Kred: More nascent social networks and tools that may develop into serious professional networking offerings • Buffer App, HootSuite, Tweetdeck: Tools for managing and scheduling social media posts. • Flipboard,, Content discovery tools based on your social networks
  33. 33. SOCIALNETWORKS Professional Social Media Tips • Set time aside at daily to monitor accounts, reply and comments to posts and share/retweet items of interest • Don’t just broadcast--follow and engage with other accounts to build your network and create relationships • Do not begin to connect with others until you have posted a dozen or more times—this allows others to see the topics you share and encourages them to follow • Never post angry or frustrated. If you have a doubt before posting, don’t post!
  35. 35. RISKS TO CONSIDERWHY SOCIAL?THANK YOU Credit: Augie Ray @augieray