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How to Use Social Media to Build Trust, Loyalty & Evangelists
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How to Use Social Media to Build Trust, Loyalty & Evangelists

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By Joanna Lord, VP of Growth Marketing, SEOmoz, at the edSocialMedia Summit.

By Joanna Lord, VP of Growth Marketing, SEOmoz, at the edSocialMedia Summit.

Published in Education , Technology , Business
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Transcript

  • 1. How to Use Social Media to BuildTrust, Loyalty & EvangelistsJoanna LordVP of Growth MarketingedSocial Media SummitApril, 2013Friday, May 31, 13
  • 2. why does trust matter on the web?Friday, May 31, 13
  • 3. trust is required in a decision.Friday, May 31, 13
  • 4. trust is required in a share.Friday, May 31, 13
  • 5. trust is required in a relationship.Friday, May 31, 13
  • 6. we live in a relationship based economy...…aka “loyalty.”Friday, May 31, 13
  • 7. so how do you build trust?Friday, May 31, 13
  • 8. back in the day trust meant…• Sensa&onalism• Contact  info• Model  homes/tours• PromisesFriday, May 31, 13
  • 9. then it meant...• UVPs• Logos• Tes&monials• ReviewsFriday, May 31, 13
  • 10. now it means.• Pictures• Video• Mission• HistoryFriday, May 31, 13
  • 11. trust is about marketing your why.Simon  Sinek’s  Ted  Talk:  hDp://bit.ly/dcDsbx  Why?How?What?Friday, May 31, 13
  • 12. we need to rethink trust altogether.Friday, May 31, 13
  • 13. so how can we set ourselves up to build trust via social?Friday, May 31, 13
  • 14. Top  5  Tips  for  Building  Up  a  Tribe(aka  get  them  to  trust  you,  love  you  &  evangelize  you)Friday, May 31, 13
  • 15. #1 : authenticity in the new black.Friday, May 31, 13
  • 16. #1 : authenticity in the new black.How  to  Stand  Out?  Try  Authen&city  :  hDp://buswk.co/MJSHECFriday, May 31, 13
  • 17. #2 : engage those with the most to share.Friday, May 31, 13
  • 18. #2 : engage those with the most to share.favorite  tools:enter  your  focusFriday, May 31, 13
  • 19. #2 : engage those with the most to share.favorite  tools:enter  your  focussee  those  like  youFriday, May 31, 13
  • 20. #2 : engage those with the most to share.favorite  tools:enter  your  focussee  those  like  youfilter  by  influence/followingFriday, May 31, 13
  • 21. #3: bring the wine to the party.Friday, May 31, 13
  • 22. #3: bring the wine to the party.Friday, May 31, 13
  • 23. #3: bring the wine to the party.Friday, May 31, 13
  • 24. #3: bring the wine to the party.Friday, May 31, 13
  • 25. #4: make the work fun.Friday, May 31, 13
  • 26. #4: make the work fun.Friday, May 31, 13
  • 27. #5: rethink your thank you.Friday, May 31, 13
  • 28. #5: rethink your thank you.10  Ways  to  Increase  the  ROI  of  Your  Thank  You  Page:  hDp://bit.ly/QgumaNFriday, May 31, 13
  • 29. that seems like a lot...Friday, May 31, 13
  • 30. well it is.Friday, May 31, 13
  • 31. tips on how to make that work.• hire someone full time.• invite everyone to be a part of it.• set up the tools.• evangelize the goals.Friday, May 31, 13
  • 32. so what does it mean to build loyalty?Iden&fy  your  authen=c  story,  iden&fy  people  that  will  share  it,  give  them  something  valuable,  make  it  fun  to  support  you  &  thank  them  for  it.Over  and  over  and  over  again.Friday, May 31, 13
  • 33. Thank you!Questions? Send them to @joannalordFriday, May 31, 13