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Relationship Marketing & Distribution

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Jared Goralnick
Jared Goralnick

Presented Aug 19, 2013 to Founder Institute San Francsico

BusinessHealth & Medicine
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Relationships & Distribution Jared Goralnick, Founder jared@awayfind.com
Jared Goralnick, Founder @technotheory jared@awayfind.com
August 2013 Relationships & Marketing | Founder Institute 3
When did you last… August 2013 Relationships & Marketing | Founder Institute 4
When did you last… ask for an intro? August 2013 Relationships & Marketing | Founder Institute 5
When did you last… ask for an intro? vs. make an intro? August 2013 Relationships & Marketing | Founder Institute 6
When did you last… August 2013 Relationships & Marketing | Founder Institute 7
When did you last… ask for a discount? August 2013 Relationships & Marketing | Founder Institute 8
When did you last… ask for a discount? vs. make a referral? August 2013 Relationships & Marketing | Founder Institute 9
When did you last… August 2013 Relationships & Marketing | Founder Institute 10
When did you last… ask a journalist for coverage? August 2013 Relationships & Marketing | Founder Institute 11
When did you last… ask a journalist for coverage? vs. send a journalist a lead? August 2013 Relationships & Marketing | Founder Institute 12
WARNING! TO SUCCEED YOU NEED TO GIVE FIRST August 2013 Relationships & Marketing | Founder Institute 13
RELATIONSHIP MARKETING August 2013 Relationships & Marketing | Founder Institute 14
IT’S NOT ABOUT YOU Host a Panel (don't just talk) Organize a Dinner Party Host an Event Jared Goralnick, Founder Flickr Photo: Pierofix jared@awayfind.com
STAY IN TOUCH… (by being helpful) Send links or tips Offer news from time to time Ask for advice Jared Goralnick, Founder Photo: Evomail jared@awayfind.com
REAL TIME (every 3–6 months) Coffee/Lunch /Beer Skype/Hangout (call, if no video) Invite to an event/party Jared Goralnick, Founder jared@awayfind.com
WHAT IS THOUGHT LEADERSHIP? Flickr Photo: Nickerwin August 2013 Relationships & Marketing | Founder Institute 18
WHAT IS THOUGHT LEADERSHIP? Thought Leadership = Existing MORE Flickr Photo: Nickerwin August 2013 Relationships & Marketing | Founder Institute 19
DISTRIBUTION August 2013 Relationships & Marketing | Founder Institute 20
Marketing vs Distribution
DISTRIBUTION MARKETING Marketplace Affiliate Reseller They Get Paid Upfront Conversion* Conversion Conversion + Renewal Customer Support You You You Reseller Customer Relationship You You* You Reseller Example Setup Involved Your Control
The Distribution Wildcard Jared Goralnick, Founder jared@awayfind.com
thank you :) Jared Goralnick Jared Goralnick, Founder jared@awayfind.com

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