Twitter Chats: Tools, tips and techniques for higher ed

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By Raheel Ramzanali, Melissa A. Venable & Laura Milligan at the edSocialMedia Summit.

Published in: Education, Technology
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Twitter Chats: Tools, tips and techniques for higher ed

  1. 1. Twitter Chats: Tools,Tips, and Techniques inHigher EdInside Online Learning#IOLchatTweet along! #IOLchatESMS
  2. 2. Why start a Twitter chat?Whats the Value?•  Students - Access & Availabilityo  Host an open discussion with a special guest.o  Meet online students in a different environment:youre hip with hashtags!•  Educators & Schools -o  Deepen relationships with existing networko  Expand your influence to a new networko  Commit to learning more about your role ineducation.
  3. 3. Maintain the momentum•  Decide on your goal.o  What do you want to accomplish?o  Keep it simple.•  Give your chat structure.o  Pick a format.o  Remember tone.o  Remember your brand.o  Be flexible
  4. 4. Standing Out in the Crowd
  5. 5. Promote your chatPick the perfect hashtag•  #IOLchat_edSocialMediaSummit•  #IOLESM2013•  #IOLchatESMSIntroduce your chat to the world!•  Set up a landing page on your site•  Write a blog post•  Send an invite•  Tweet about it!
  6. 6. Researching & Selecting TopicsParticipant inputCurrent events, trends, issuesCommon questions, concerns
  7. 7. Creating QuestionsFormat Options:Q&A, Open Mic, Guest Hosts, Special EventsFoster an Exchange:•  Ideas and opinions•  Recommendations and lessons learned•  More than Yes/No response
  8. 8. Finding Support MaterialsWeb-based | CurrentRelevant (topic and point of view)•  Type: Academic research, News•  Media: Presentations, Podcasts, Graphics•  Voice: Students, educators, administration
  9. 9. Facilitating ConversationPositive EnvironmentLook for:o  RTs, @Replieso  Follow-up questionso  Shared resourcesChat Report & TranscriptsBefore - During - After Checklist [PDF]
  10. 10. Facing Potential Challenges•  Spam•  Hijacking•  TechnologyIssues
  11. 11. Attracting ParticipantsUsing Twitter Searches and Simply Measured•  Search for keywords that deal with yourchat and interact with accounts aboutthe topic.•  Run a Simply Measured free Twitterreport to search your followers bios forkeywords.
  12. 12. Twitter Searches
  13. 13. Simply Measured
  14. 14. Simply Measured
  15. 15. Simply Measured
  16. 16. Simply Measured
  17. 17. Searching Your Followers Bios
  18. 18. Target Chat ListThis list will help you interact withthe right people leading up toyour chat.
  19. 19. Using Your Chat Hashtag inConversations and Shares
  20. 20. Other Social Media NetworksGoogle PlusFacebook
  21. 21. Questions

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