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Executive summary for the ChillBags brand

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  1. 1. BrandBuildingKeynote created by Cristián Guajardo-García.Co-Owner of ChillBagsSunday, March 31, 13
  2. 2. Thebeginnings• Spot a necessity. Is there a problem to be solved?• Look out for a solution. Can I do something about it?• Search for a blue ocean. Is there any competition out there? Can I do itbetter?• Find a product that fits that solution. Can I deliver a proper solution?• Start looking for supplier in China. Let’s dive in into the greatest worldpowerhouseSunday, March 31, 13
  3. 3. TheproductPhotos, property of ChillBagsSunday, March 31, 13
  4. 4. Thebrand Chill, we know how its done.Sunday, March 31, 13
  5. 5. ChillBags was created for cool people. Thosewho dare to try new things and want to have agood time. Those who appreciate good things inlife. And demand the best experience.A product to be used by more than one person.Easy to use, innovative, trendy andcustomizable.The brand storytelling starts in this exact spot.ThebrandSunday, March 31, 13
  6. 6. Thepackage The finest designSunday, March 31, 13
  7. 7. Sunday, March 31, 13
  8. 8. ThepackageWhen you have a winner product, you want it toshowcase as good as it can. For the ChillBag todisplay perfectly on retail, we partner-up withBagual Desing.They created the ultimate packaging, allowing usto develop the brand storytelling further.Sunday, March 31, 13
  9. 9. Channels Getting the message throughSunday, March 31, 13
  10. 10. Optimized for display in mobile | desktop | tabletSunday, March 31, 13
  11. 11. MultichannelIn order to make the experience as easy as wecould, our homepage displays perfectly onevery screen, making the brand experiencefulfilling and smooth.Sunday, March 31, 13
  12. 12. Ecommerce Buy on the go.Sunday, March 31, 13
  13. 13. MultichannelThe ecommerce experience we devised is a onewho stands on the user side.Simple, ludic, intuitive, and very fun to use.Created to mobile, tablet and desktop.Powered with Correos de Chile API, in order forthe user to choose the exact place we deliver theproduct.Sunday, March 31, 13
  14. 14. Social Reach, engage and storytell.Sunday, March 31, 13
  15. 15. SocialIn order for us to deeply connect and get our targetaudience, we had to choose the two platforms thatcould help us out to reach and enrich our userexperience, beyond ChillBags, into their lives.Sunday, March 31, 13
  16. 16. If we can’t measure, it doesn’twork.MetricsmonitoringSunday, March 31, 13
  17. 17. From day one, we have set and measure ourgoals. We assigned a price to each successfulconversion and have also set micro-conversions to work with.Brand mentions and brand felling have been alsobeen monitored in order to determined brandawareness and sentiment towards the product.ThenumbersSunday, March 31, 13
  18. 18. Marketing Not harder, but smarter.Sunday, March 31, 13
  19. 19. ThetargetWe proud ourselves of knowing deeply our target.Therefore we can tailor our marketing efforts inorder to create a better and valuable experience forthem.Adwords, Facebook ads, Social Media andmailing are our weapons of chose.We have set specific budgets, timings and goalsfor each platform. We know what works better foreach moment and time.Sunday, March 31, 13
  20. 20. ChillBags is a trademark.All rights reserved.HappyPort Ltda. 2013Attribution | Share |Noncommercial | No derivateworkSunday, March 31, 13