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DISCUSSDESIGN
Without Losing Your Mind
Adam Connor
EXPERIENCE DESIGN DIRECTOR
Aaron Irizarry
SR. PRODUCT DESIGNER
Saturday, May 31, 14
Something about pain in conversations.
Conversations can
hurt
Saturday, May 31, 14
Saturday, May 31, 14
It’s laid out too much like [popular service]. We should be
different.
The new Spotify design is perhaps even worse than the old Spotify
design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if
we do it this way...
It needs more flululululuh!!
The wireframes are still not answering our
problem and are not providing enough an easier
solution for the page.
Change the order of the screens so that
the 3rd and first one are switched.
It doesn't have enough spunk.
What kind of company shuts down a much-loved
service like Google Reader but keeps the vegetative
Google Plus?
We're disappointed in this solution. We're going to have our own
designers come up with one.
Looks ugly. Make it pretty.
What. The hell. Is this?
I would never use this. I don’t
like the layout.
We should make that a dropdown
instead of radio buttons.
None of this is what I asked for.
This is terrible. I have no idea what
the lines mean.
I like the paper form better.
I'm just not feeling it. I don't know what, but
it isn't right yet. Just needs to be more
innovative.
Make it look more
like SharePoint.Here is a rewrite. My intention
is to sharpen the language,
make it more precise.
Saturday, May 31, 14
The new Spotify design is perhaps even worse than the old Spotify
design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if
we do it this way...
Change the order of the screens so that
the 3rd and first one are switched.
What. The hell. Is this?
We should make that a dropdown
instead of radio buttons.
None of this is what I asked for.
Here is a rewrite. My intention
is to sharpen the language,
make it more precise.
Saturday, May 31, 14
Critical
thinking
Saturday, May 31, 14
Critique
Saturday, May 31, 14
There are two facets to critique:
Giving & Receiving
Saturday, May 31, 14
There are two facets to critique:
Giving & Receiving
INTENT
At their foundation is
Saturday, May 31, 14
Giving critique with the wrong
intent is self focused.
Saturday, May 31, 14
Giving critique with the right
intent is objective focused.
Saturday, May 31, 14
When giving critique...
Use a filter.
Gather initial thoughts and reactions. Revisit them in
the right context.
Saturday, May 31, 14
When giving critique...
Don’t assume.
Find out the reason behind thinking, constraints or
other variables.
Saturday, May 31, 14
When giving critique...
Don’t invite yourself.
Get in touch and ask to chat about the design.
Saturday, May 31, 14
When giving critique...
Lead with questions.
Show an interest in their process.
Saturday, May 31, 14
When giving critique...
Talk about strengths.
Critique isn’t just about the things that aren’t working.
Saturday, May 31, 14
Receiving
critique with
the right
intent takes
humility and
restraint.
Saturday, May 31, 14
When receiving critique...
Remember the purpose.
Critique is about understanding and improvement,
not judgement.
Saturday, May 31, 14
When receiving critique...
Think before responding.
Do you understand what the critics are saying?
Saturday, May 31, 14
When receiving critique...
Participate.
Analyze your proposed solution with everyone else.
Saturday, May 31, 14
When receiving critique...
Set the foundation.
Use prior agreements and objectives to get everyone
on the same page.
Saturday, May 31, 14
A simple
plan.
Saturday, May 31, 14
What was the creator
trying to achieve?
Saturday, May 31, 14
What was the creator trying
to achieve?How did they try to
achieve it?
Saturday, May 31, 14
What was the creator
trying to achieve?How did they try to
achieve it?How effective were
their choices?
Saturday, May 31, 14
How did they try to
achieve it?How effective were
their choices?Why is or isn’t what
they did effective?
What was the creator
trying to achieve?
Saturday, May 31, 14
Design Reviews
Standalone Critiques
Collaborative Activities
Saturday, May 31, 14
A few things to
keep in mind...
Saturday, May 31, 14
The Rules
Saturday, May 31, 14
Avoid problem
solving.
1
The Rules
Saturday, May 31, 14
Avoid problem
solving.
2 Everyone is equal.
1
The Rules
Saturday, May 31, 14
Avoid problem
solving.
3 Everyone is a critic.
2 Everyone is equal.
1
The Rules
Saturday, May 31, 14
4
Avoid problem
solving.
The designer is
responsible for
next steps.
3 Everyone is a critic.
2 Everyone is equal.
1
The Rules
Saturday, May 31, 14
Set the right
foundation.
Saturday, May 31, 14
Set your foundation with...
Personas
User Archetypes that describe their average
behaviors, goals, expectations, knowledge, etc.
Saturday, May 31, 14
Set your foundation with...
Goals
Desired, measurable outcomes of the user
interacting with the product or service. Can be
user oriented, business oriented or both.
Saturday, May 31, 14
Set your foundation with...
Principles
Desired qualities or characteristics of the
final solution.
Saturday, May 31, 14
Set your foundation with...
Scenarios
Short narratives that the describe the desired
behaviors, thoughts, reactions, emotions, etc.
of the user as they move through a particular
flow or use case.
Saturday, May 31, 14
Design Reviews
Standalone Critiques
Collaborative Activities
Saturday, May 31, 14
Saturday, May 31, 14
Saturday, May 31, 14
Critique is about iteration and
improvement. So long as you’re
looking to improve on whatever
it is you’re doing, you’ve got an
opportunity for critique.
Saturday, May 31, 14
Who gets an
invitation?
Saturday, May 31, 14
Start
things off
on the
right foot.
Illustration by: Hugo A Sanchez
Saturday, May 31, 14
Facilitating critique
Saturday, May 31, 14
Facilitating critique
Critique Goals
Saturday, May 31, 14
Facilitating critique
Critique Goals
Active Listening
Saturday, May 31, 14
Facilitating critique
Critique Goals
Round Robin &
Quotas
Active Listening
Saturday, May 31, 14
Facilitating critique
Critique Goals
Round Robin &
Quotas
Direct Inquiry
Active Listening
Saturday, May 31, 14
Facilitating critique
Critique Goals
Round Robin &
Quotas
Direct Inquiry
Six Thinking HatsActive Listening
Saturday, May 31, 14
Facilitating critique
Critique Goals
Round Robin &
Quotas
Direct Inquiry
Six Thinking Hats
Facilitators
Active Listening
Saturday, May 31, 14
Yes.
You will meet
difficult
people.
Saturday, May 31, 14
What comes
next?
Saturday, May 31, 14
Design Reviews
Standalone Critiques
Collaborative Activities
Saturday, May 31, 14
Design Reviews
have their
challenges.
Saturday, May 31, 14
Solving the
review problem
Saturday, May 31, 14
Take control.
Solving the
review problem
Saturday, May 31, 14
Take control.
Recap objectives.
Solving the
review problem
Saturday, May 31, 14
Take control.
Pretend you’re
dealing with
difficult people.
Recap objectives.
Solving the
review problem
Saturday, May 31, 14
Don’t rely on
them for critique.
Take control.
Pretend you’re
dealing with
difficult people.
Recap objectives.
Solving the
review problem
Saturday, May 31, 14
Design Reviews
Standalone Critiques
Collaborative Activities
Saturday, May 31, 14
Artist Unknown
The ever popular
brainstorm
Saturday, May 31, 14
Saturday, May 31, 14
Saturday, May 31, 14
Divergent
Thinking
Saturday, May 31, 14
Divergent
Thinking
Saturday, May 31, 14
Divergent
Thinking
Convergent
Thinking
Saturday, May 31, 14
Divergent
Thinking
Convergent
Thinking
Saturday, May 31, 14
Divergent
Thinking
Convergent
ThinkingCritique
Saturday, May 31, 14
Critique
is at the core of
collaboration.
Saturday, May 31, 14
Thanks!
Aaron Irizarry
Sr. Product Designer
aaron@thisisaaronslife.com
@aaroni
nasdaqomx.com
For more thoughts on critique, communication and
collaboration, check out: discussingdesign.com
Saturday, May 31, 14

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