Marketing Consultation

1. Tono Studios
Social Media & Promotional Plan
Presented by: Kristina Bekyan, Mallory Quiroa, Timothy Bates, and Stephanie Romero

3. ❖ Company Introduction
❖ Design Thinking
➢ Define
➢ Research
➢ Ideate
➢ Prototype
❖ Social Media
❖ Promotion
❖ Activities & Events
❖ Marketing Outlook
❖ Office/Studio Rentals
❖ Lead Tracking & Analysis
Index

4. Company Introduction
Tono Studios
Headquarters: Santa Monica, CA
Second Location: Costa Mesa, CA
Year Founded: 2007
Company Type: Partnership
Company Size: 2-10 Employees
Specialties: Sound Mixing, Sound Design, Music, Music Licensing, Voice-Over Recording, Voice-Over
Casting, and ISDN/Source Connect

5. Facilities
Company Introduction

6. Lobby/Kitchen
➽ Refrigerator ➽ Espresso Machine ➽ Seating Area

7. Studio 1
Studio 2
Studio 3

8. Lounge
Conference
Room

9. Services
Company Introduction

10. Mixing Stereo & 5.1 Surround
Voice Over Recording
Voice Over Casting
ADR
Sound Design
Music - Original & Licensing
Source Connect: tono
ISDN 1 - Musicam Suprima (Telos Zephyr & APT Compatible)
ISDN 2 - Musicam Suprima (Telos Zephyr & APT Compatible)

11. Stages of Design
Thinking
Define

12. Information Gathering
Interview with Raquel Ramirez-Cueto
Key Takeaways
● Generate new customers
● Expand Marketing reach
● Implement systems for sales team
● Doesn’t want to downgrade
● Utilize facilities more

13. Stages of Design
Thinking
Research

14. Competitors’ Social Media
Traditional Posts
Lack of Logo
No Theme

15. Influencer Marketing Companies
-What they do
-How they help businesses
-How they are able to provide data and analytics
How to create killer IG account
-Themes/fonts/color schemes/posting times
-Hashtags/comments/reposts/location
-Contests
-Industry related news
-Stories and video content

16. Stages of Design
Thinking
Ideate

20. Stages of Design
Thinking
Prototype
Social Media

21. Tono Studios Social Media Now
People, Food,
Locations
Casual Posts
No Theme

22. Example1 Tono Studios Social Media After
Example2

23. Vibrant & Alive Posts

24. Black & White Theme
TONO Brings COLOR

25. National Hashtag Days
A list of weird holidays to
celebrate on social media!

26. Photo Booth Wall
Give people a reason to come visit!
-clients & guests can stand under
or in front huge headphones

27. How to Create a Killer Instagram
-Themes/fonts/color schemes
-Instagram bio
-Captions
-Professional looking photos
-Business profile/website
-Quotes
-Posting times
-Hashtags/comments/reposts
Location tagging-
Contests-
Industry related news-
Stories/video/boomerang-
Emojis-
Ads-
Avoid too much self-promotion-
Analyzing posts-

29. You can gather the following information on
individual posts:
1. Impressions– total number of times your post
has been seen
2. Reach – the number of unique accounts that
have seen your post
3. Engagements– number of unique accounts
that liked or commented
The Social Standard connects brands with top social talent on emerging
platforms (Instagram, Snapchat, Periscope & Facebook ). Their influencers are
content creators, personalities and story tellers with one common thread, highly
engaged audiences. Their approach is simple and can be summed up in three
simple steps: Partner, Experience & Create.

30. “The leader in influencer marketing automation”
-Businesswire
● Founded: 2009
● CEO: Promise Phelon
● Address: 67 E Evelyn Ave, STE 5 Mountain View, CA
94041
● Specialty: Influencer Marketing

32. TapFire automates and optimizes the distribution and amplification of brand content in two ways:
1. Content Optimization enables marketers to:
a. Identify the top performing content type (a blog post, image, or video) that will perform best
across a given social channel (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) by testing
with seed influencers across a variety of verticals (i.e. millennials, baby boomers, foodies,
runners, etc.)
b. Analyze performance based on those results and automatically select winning content,
platforms, and verticals
2. Influencer Optimization gives marketers the power to:
a. Test winning content with influencer groups to reveal the best audiences for the specific piece
of winning content
b. Distribute that winning content to the highest performing influencer groups based on
influencer group test performance to reach highly-targeted audiences and meet brand goals.

33. Instagram / Facebook OUTLOOK
2019 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
➔Valentines
Day
➔St.
Patrick’s
Day
➔First
day of
spring
➔April
Fools
Day
➔Cinco
de
Mayo
➔Memoria
l Day
➔First Day
of
Summer
➔Indepen-
dence
Day
➔Labor
Day
➔First
day of
fall
➔Hallowee
n
➔Veteran
s Day
➔Thanks-
giving
Day
➔X-mas
➔First
day of
winter
#nationalhatd
ay
#nationalpizz
aday
#randomacts
ofkindnessda
y
#awkardmo
mentsday
#nationalbe
erday
#nationalpet
day
#eatwhatyo
uwantday
#beamilliona
ireday
#nationalbe
stfriendday
#nationalsel
fieday
#nationalfre
nchfryday
#givesomet
hingawayda
y
#friendshipd
ay
#nationallaz
yday
#positivethi
nkingday
#familyday
#international
coffeeday
#nationaltaco
day
#worldkind
nessday
#nationalca
ndyday
#nationalco
okieday
#nationalbro
wnieday
SUMMER
PARTY
HOLIDAY
PARTY
HolidaysHashtag
Holidays
Special
Announcements
➔New
Years
➔BOOK 3
ROOMS,
4TH IS
ON US,
FREE
LUNCH
11:30am- 12:00pm
➔Win a free
day in the
studio (In
correlation
with Social
Media
marketing)
4:00pm-5:00pm
➔New
customers
get 10%
off studio
time for
first visit

34. Stages of Design
Thinking
Prototype
Promotions

35. 2019 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Promotion Name Description
Book 3, Get 1 Customers who purchase 3 hours in the studio get 1 additional hour for free.
Free Studio Time In conjunction with a Social Media contest, winner may win free studio time or time
with one of Tonos audio engineers.
10% Off for New
Customers
Any customer that has never worked with Tono Studios in the past may receive 10%
off their bill.
Flyers at Music Venues Promote and Market Tono Studios at surrounding music venues.
Flyers at Film Schools Promote and Market Tono Studios at surrounding film schools.
Interview with Respected
Individual in Industry
Post video on website of an interview with a respected individual in the audio
production or related industry.
Promotions

36. Stages of Design
Thinking
Prototype
Activities & Events

38. Brand
Awareness & Community
Leads to customer
acquisition
Opportunities for new
revenue streams
Engage industry and
non-industry
participants

40. P o d c a s t s
Millennials consume information in a conversational and relatable manner.

41. Providing Value
Educational workshops and seminars
Studio tours for underprivileged children
in Los Angeles

42. Parties
Traditional annual holiday party
New annual summer party
Screenings and listening parties

43. c
a
l
e
n
d
a
r
JANUARY FEBRUARY MARCH
❏ Tono Tuesdays: Team
❏ Screening & Listening Party from
2017’s Biggest Success
❏ Podcast: Audio as Art
❏ Tono Tuesdays: Guest
❏ Audio Engineering Workshop
❏ Podcast: Delivering Excellence
❏ Tono Tuesdays: Guest
❏ Top-Notch Customer Service Seminar
❏ Podcast: Staying on Track with New
Year’s Resolutions
APRIL MAY JUNE
❏ Tono Tuesdays: Guest
❏ Screening & Listening Party from Q1
Projects
❏ Podcast: Spring Essentials
❏ Tono Tuesdays: Guest
❏ Photoshop Workshop
❏ Podcast: How to Maintain Health While
Working Full-Time
❏ Summer Party
❏ Studio Tour
❏ Podcast: Become the Ultimate Party
Host
JULY AUGUST SEPTEMBER
❏ Tono Tuesdays: Team
❏ Screening & Listening Party from Q2
Projects
❏ Podcast: How to Personalize Service
❏ Tono Tuesdays: Guest
❏ Financial Success Seminar
❏ Podcast: Beat the Heat with Wellness
Guru
❏ Tono Tuesdays: Guest
❏ Podcast Workshop
❏ Podcast: Talking Music with Special
Guest
OCTOBER NOVEMBER DECEMBER
❏ Tono Tuesdays: Guest
❏ Screening & Listening Party from Q3
Projects
❏ Podcast: Fall into a Cozy Chair with
these Book Recs
❏ Tono Tuesdays: Guest
❏ Women as Business Owners Seminar
❏ Podcast: Best Ways to Cultivate
Gratitude
❏ Holiday Party
❏ Studio Tour
❏ Podcast: Worldly Travels
o
f
e
v
e
n
t
s

44. MARKETING OUTLOOK
2019 JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Screening
+
Listening
Party
Tono
Tuesdays
Podcast
Workshop
Tono
Tuesdays
Podcast
Seminar
Tono
Tuesdays
Podcast
Screening
+
Listening
Party
Tono
Tuesdays
Podcast
Workshop
Tono
Tuesdays
Podcast
SUMMER
PARTY
Studio
Tour
Podcast
Screening
+
Listening
Party
Tono
Tuesdays
Podcast
Seminar
Tono
Tuesdays
Podcast
Workshop
Tono
Tuesdays
Podcast
Screening
+
Listening
Party
Tono
Tuesdays
Podcast
Seminar
Tono
Tuesdays
Podcast
HOLIDAY
PARTY
Studio
Tour
Podcast
SocialMediaPromotionsActivities
➔Daily IG/FB Posts: quotes, national hashtags, photos from photo booth,
misc. (goal: 3 posts a day)
Social media posts: daily [noon & evening times] & boost a post for SPECIAL PROMOTIONS.
Continuous activity on Office rental websites, School promotion, and Visiting music venues

45. Stages of Design
Thinking
Prototype
Office & Studio Rental

46. AllInclusiveServices
Category LiquidSpace.com eVenues.com
Account Fee None None
Legal Agreements Yes None
Minimum Rental Period
1 Month 1 Day
Commission Fee 10% 10%
Self-ManagedOption
Set up webpage on TonoStudios.com that is specific for space and service
bookings.
Create an account with a service such as Square.com or Paypal.com.
Create a customized “Booking” button that can be inserted onto the newly
created Tono Bookings website.

47. Lead Tracking and Analysis
Customer Relationship Management (CRM): approach to manage a company’s
interaction with current and potential customers.
● Store customer and prospects contact information
● Identify sales opportunities
● Record service issues
● Manage marketing campaigns
● Make available customer information to your company

48. THANK YOU FOR
LISTENING!!