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The Interactive Campus Map    An Essential Recruitment Tool                        Kyle James                        @Kyle...
Interactive Map vs Virtual TourVirtual Tour• Creating a virtual experience withoutactually being there• Picture, video, au...
So an interactive map isalways a virtual tour, but avirtual tour isn’t always an      interactive map.
5 Reasons an Interactive Map is Essential
1. Vital toRecruitment
It’s All About Recruitment!       • USA Today - instructs prospective students         to take virtual tours as the #1 ste...
The Prospective Decision Process
Lots of Choices
How to Narrow the List?
Visit Campuses!
You Can’t Visit Every School
Too Expensive & Too Much Time
Most Important Web FeaturesData from Noel-Levitz – www.noellevitz.com
Most Used Social Media ResourcesData from Noel-Levitz – www.noellevitz.com
Credible Sources in Decision ProcessData from Hobsons - www.hobsons.com
2. Vital web feature
How Important is a Virtual Tour?    • A tour is “singlehandedly      the most important element” of a college      website...
Suite of Killer Web Apps    Interactive Tours    Course Catalogs    Common App    Net Price Calculator    Event Calen...
3. Tangible Return  on Investment
Establishing ROIIf we can work backwards from the value  of a student we can establish the value       of an Interactive C...
Let’s Do Some Math• Average Years = 3• Cost Per Year = $20,000• Average Yearly Discount = $10,000• Student Value = 3 * ($2...
Let’s Do Some Math• Student Value = $30,000• Conversion Rate in Applicant = 20%• App Value = $30,000 * .2• So an Applicant...
Value Of Campus Tour
Let’s Do Some Math• Application Value = $6,000• Conversion Rate of Visits to Applicant = 20%• Value of Visit = $6,000 * .2...
Drive More Campus VisitorsInteractive Campus Map     Visit Campus      Application
Let’s Do Some Math• Visit Value = $1,200• Conversion of Map to Visit = 5%• Value of a Map View = $1,200 * .05• So Each Map...
Do You Think 1,000People Would View Your   Map In A Month?
Then Having A Map Is  Worth $60,000!    Per Month!
ROI Spreadsheethttp://bit.ly/map-roi
4. Important for allexternal audiences
Alumni
Current Students
Athletic Fans
Event Speakers
Conferences
Campers
Other Events
Prospective Students
5. Everyone elsehas one already
Research - See what others are doing
Things Not To Do
Things Not To Do With A Map• Use Flash – it’s inaccessible and creates a  maintenance nightmare• Only images – Include mor...
Where Do I Start?http://www.uky.edu/CampusGuide/
Too Many Optionshttp://map.emory.edu/
Slow Load Timeshttp://www.campustours.com/prodfeatures/suffolk/
Confusinghttp://www.virtualtour.potsdam.edu/index.php
Questions?    Kyle James   @KyleJameskyle@nucloud.com
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The benefits of an interactive campus map

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The benefits of an interactive campus map

  1. 1. The Interactive Campus Map An Essential Recruitment Tool Kyle James @KyleJames CEO @nuCloud Founder @eduGuru
  2. 2. Interactive Map vs Virtual TourVirtual Tour• Creating a virtual experience withoutactually being there• Picture, video, audio Interactive Map • Interacting with a user • Providing a means to give input and get results
  3. 3. So an interactive map isalways a virtual tour, but avirtual tour isn’t always an interactive map.
  4. 4. 5 Reasons an Interactive Map is Essential
  5. 5. 1. Vital toRecruitment
  6. 6. It’s All About Recruitment! • USA Today - instructs prospective students to take virtual tours as the #1 step before actually visiting a college. • Open up the top of your recruitment funnel with a virtual tour of your campushttp://www.usatoday.com/money/perfi/college/2008-08-13-control-costs-of-college-visits_N.htm
  7. 7. The Prospective Decision Process
  8. 8. Lots of Choices
  9. 9. How to Narrow the List?
  10. 10. Visit Campuses!
  11. 11. You Can’t Visit Every School
  12. 12. Too Expensive & Too Much Time
  13. 13. Most Important Web FeaturesData from Noel-Levitz – www.noellevitz.com
  14. 14. Most Used Social Media ResourcesData from Noel-Levitz – www.noellevitz.com
  15. 15. Credible Sources in Decision ProcessData from Hobsons - www.hobsons.com
  16. 16. 2. Vital web feature
  17. 17. How Important is a Virtual Tour? • A tour is “singlehandedly the most important element” of a college website. --Ron Reis, Co-founder YOUniversity • Students will “get frustrated very quickly if they can’t get the 10,000-foot view.” --Chris Carson, President CampusTours*Quote from - http://www.universitybusiness.com/viewarticle.aspx?articleid=1122
  18. 18. Suite of Killer Web Apps Interactive Tours Course Catalogs Common App Net Price Calculator Event Calendar Online Videos Blogs
  19. 19. 3. Tangible Return on Investment
  20. 20. Establishing ROIIf we can work backwards from the value of a student we can establish the value of an Interactive Campus Map. *All numbers are created as examples
  21. 21. Let’s Do Some Math• Average Years = 3• Cost Per Year = $20,000• Average Yearly Discount = $10,000• Student Value = 3 * ($20,000 - $10,000)• So a Student is worth $30,000!
  22. 22. Let’s Do Some Math• Student Value = $30,000• Conversion Rate in Applicant = 20%• App Value = $30,000 * .2• So an Applicant is worth $6,000!
  23. 23. Value Of Campus Tour
  24. 24. Let’s Do Some Math• Application Value = $6,000• Conversion Rate of Visits to Applicant = 20%• Value of Visit = $6,000 * .2• So Each Student Visit is Worth $1,200!
  25. 25. Drive More Campus VisitorsInteractive Campus Map Visit Campus Application
  26. 26. Let’s Do Some Math• Visit Value = $1,200• Conversion of Map to Visit = 5%• Value of a Map View = $1,200 * .05• So Each Map View is Worth $60!
  27. 27. Do You Think 1,000People Would View Your Map In A Month?
  28. 28. Then Having A Map Is Worth $60,000! Per Month!
  29. 29. ROI Spreadsheethttp://bit.ly/map-roi
  30. 30. 4. Important for allexternal audiences
  31. 31. Alumni
  32. 32. Current Students
  33. 33. Athletic Fans
  34. 34. Event Speakers
  35. 35. Conferences
  36. 36. Campers
  37. 37. Other Events
  38. 38. Prospective Students
  39. 39. 5. Everyone elsehas one already
  40. 40. Research - See what others are doing
  41. 41. Things Not To Do
  42. 42. Things Not To Do With A Map• Use Flash – it’s inaccessible and creates a maintenance nightmare• Only images – Include more content than just a map with some photo galleries. Tours need context.• Ignore updates – Keep building information and imagery fresh. You virtual tour needs the power to entice real visits.
  43. 43. Where Do I Start?http://www.uky.edu/CampusGuide/
  44. 44. Too Many Optionshttp://map.emory.edu/
  45. 45. Slow Load Timeshttp://www.campustours.com/prodfeatures/suffolk/
  46. 46. Confusinghttp://www.virtualtour.potsdam.edu/index.php
  47. 47. Questions? Kyle James @KyleJameskyle@nucloud.com

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