Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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A webinar for the startup

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Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

  1. 1. Marketing and PR for Your Startup Or How I Learned to Despise Guru’s Thursday, October 17, 13
  2. 2. Presented by: James Powell, IMBS james@jpowellpr.com Thursday, October 17, 13
  3. 3. Agenda • Introduction • Guru’s- Why I don’t trust them • Public Relations in Your Community • Social Media and Your Brand • Traditional Media • Q&A Thursday, October 17, 13
  4. 4. Guru’s-Why I Don’t Trust Them Thursday, October 17, 13
  5. 5. Who is a Guru? Seth Godin http://www.sethgodin.com/sg/ David Meerman Scott http:/ /www.davidmeermanscott.com/about-david/ Thursday, October 17, 13
  6. 6. Spotting a Fake Guru • Check their LinkedIn. • Check their website. • Who are their clients? • Experience Matters For a great read check out Digital Tonto’s article 6 ways to Spot False Guru’s Thursday, October 17, 13
  7. 7. Public Relations in Your Community Thursday, October 17, 13
  8. 8. Photo’s by James Powell ©2013 J.Powell, LLC Thursday, October 17, 13
  9. 9. Social Media and Your Brand Thursday, October 17, 13
  10. 10. Thursday, October 17, 13
  11. 11. Thursday, October 17, 13
  12. 12. Thursday, October 17, 13
  13. 13. Thursday, October 17, 13
  14. 14. Thursday, October 17, 13
  15. 15. Thursday, October 17, 13
  16. 16. Traditional Media Thursday, October 17, 13
  17. 17. Thursday, October 17, 13
  18. 18. Questions? For additional information go to www.jpowellpr.com or contact me on Twitter @jpowellpr Thursday, October 17, 13
  19. 19. Thank You! Thursday, October 17, 13
  20. 20. Additional Resources Adobe Studies http:/ /www.adobe.com/aboutadobe/pressroom/pressreleases/ 201210/102412AdobeAdvertisingResearch.html Digital Tonto http:/ /www.digitaltonto.com/2010/6-ways-to-spot-false-gurus/ David Meerman Scott http:/ /www.davidmeermanscott.com/about-david/ Seth Godin http:/ /www.sethgodin.com/sg/ Marketing Charts http:/ /www.marketingcharts.com/wp/television/data-diveus-tv-ad-spend-and-influence-22524/attachment/pwc-us-ad-media-marketsizes-2012-v-2017-jul2013/ Thursday, October 17, 13

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