Heegppt

Social media and entrepreneurship Dr Lorraine Warren, Southampton HEEG Workshop series 2010-11 [acknowledgements to Lisa Harris, Southampton; Cristina Cost, Salford]

My research interests
Innovation [open/disruptive]
Technologies [new/emerging]
Online (entrepreneurial) identity /webscience/digital economy
Huge topic!!

Benefits of social media
Rapidly build high value networks
Build up a community of interest around your work
Quickly identify and share breaking news, new resources, current issues
Amplification, agility and velocity

Entrepreneurial opportunity
Building personal brand, entrepreneurial identity
Build a social media business
Use social media to build a business, or organise a campaign
Networking with other entrepreneurs

Passives
Use what is there, use email, access information, maybe register accounts on FB, watch youtube, maybe use in presentations, text on mobile, largely individualised activity
Creators
Use and create what is there, create video, sound, upload, keep a blog, update, use FB for social events, use smart phone, access, join and participate in existing networks
Disruptor
Create new networks , develop activities based on real-time events and breaking news , main space of professional identity is online , rigorously maintained, download apps onto smartphone and extend

Some examples
A social media company, Liberate Media
Two campaigns – Trafigura and Bletchley Park
The day Twifficiency went viral
Network examples

Liberate Media
http://www.liberatemedia.com/

Trafigura
Dutch-registered company, London office, one of the largest oil trading companies in the world.
last month announced that it would pay out millions of pounds without any admission of liability over allegations that it dumped toxic waste in the Ivory Coast in 2006
Tens of thousands in town of Abidjan claimed they had been affected by fumes
an investigation by the Ivorian authorities claimed that 15 people died in the days after the chemicals were released.
A UN investigations found that there appeared to be strong evidence that "the reported deaths and adverse health consequences are related to the dumping".
Paul Farrelly MP posted a parliamentary question about the effectiveness of legislation to protect whistle-blowers and guarantee press freedom in relation oto allegations
Trafigura law firm Carter-Ruck tried to prevent the Guardian publishing the PQ, obtaining gagging order
The order appeared to undermine a long-established law that reports of parliamentary proceedings are protected from legal action.
Top trending topic on Twitter on Oct 13
Carter-Ruck withdrew

Bletchley Park
World War 2 code-breaking centre outside Milton Keynes, Station X
Shortened WW2 by two years, foundations of computer industry
Very dilapidated: campaign organised by Dr Sue Black, U of Westminster
So far just under a million pounds has been donated to restoration work by the likes of Microsoft, IBM, and the Heritage Lottery Fund.
@bletchleypark has acquired over 1,000 followers, but its influence has spread far wider, informing a tech-savvy crowd about developments at the site and is used as a way of organising visits.
"We wouldn't have won without social media," Dr Black told me, "this kind of campaign wouldn't have been possible a few years back. It's power to the people."
Importance of #bpark

Twifficiency
The day James Cunningham went viral
http://newsfeed.time.com/2010/08/17/twifficiency-by-james-cunningham-better-than-a-college-diploma/

Entrepreneur networks
http://mashable.com/2009/03/12/entrepreneur-networks/
http://www.youngentrepreneur.com/

Heegppt

by Lorraine Warren on Oct 10, 2010

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Heegppt — Presentation Transcript