Liverpool Ignite

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Liverpool Ignite
Creation in the Creative Industries

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Liverpool Ignite

  1. 1. Value Creation in the Creative Industries <ul><li>Dr Lorraine Warren </li></ul><ul><li>University of Southampton </li></ul>
  2. 2. Researcher in Entrepreneurship & Innovation
  3. 3. Value creation
  4. 4. Engines of innovation <ul><li>Ideas for new products and services </li></ul><ul><li>Services as inputs to innovative activities of other endeavours </li></ul><ul><li>Intensive users of technology, often demand and create adaptations, new development, take technology forward </li></ul><ul><ul><ul><ul><ul><li>Muller et al 2009 </li></ul></ul></ul></ul></ul>
  5. 5. Value?
  6. 6. Artistic Value?
  7. 7. Cultural value?
  8. 8. Social value?
  9. 9. Technological value?
  10. 10. Reputational value?
  11. 11. Value?
  12. 12. Complexity theory
  13. 13. Emergence
  14. 14. Business models
  15. 15. Capture value
  16. 16. Challenges <ul><li>Loosely connected networks </li></ul><ul><li>Traditional modes of monetisation </li></ul><ul><li>High uncertainty </li></ul><ul><li>Values clashes </li></ul>
  17. 17. Attractor (amplify)
  18. 18. Stabilise
  19. 19. Realise
  20. 20. Articulate

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