Social Media & PR: Tips and Tricks

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An overview of tips and tricks that can be used when employing social media tactics as a complement to public relations efforts. Originally presented at Westfield State College on 2.6.2010, during PodCamp Western Mass. II.

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Social Media & PR: Tips and Tricks

  1. 1. SocMed & PR
  2. 2. “ 70% of all journalists prefer to receive press releases with some sort of social-media component” – PRWeek , March 2009 • New channels of communication • Targeted distribution to a larger audience • Greater connection between releases/news items and company identity • Increasing ability to monitor results: news mentions as well as pass-along rates
  3. 3. What a Bunch of Tools. <ul><li>HARO - Help A Reporter Out, founded by Peter Shankman, 2008 @skydiver </li></ul><ul><li>PitchEngine, founded by Jason Kintzler, 2008 @pitchengine </li></ul><ul><li>Grader.com, founded by Hubspot, 2008 @grader </li></ul><ul><li>Helium.com, founded by Mark Ranalli, 2006 @heliumwriter </li></ul>
  4. 4. Tricks… <ul><li>Link to news releases on Twitter, Facebook, LinkedIn, etc. </li></ul><ul><li>Publish press photos with captions on flickr, tumblr, etc. (and link to networks above) </li></ul><ul><li>Post videos on YouTube, vimeo, etc. </li></ul><ul><li>Hold contests on Facebook, Twitter, etc. </li></ul><ul><li>Post content about your organization on wikis & user-driven sites (NowPublic, Examiner, etc.) </li></ul>
  5. 5. <ul><li>PC World </li></ul><ul><li>»Gadgets </li></ul><ul><li>10 Cool New Mobile Gadgets </li></ul><ul><li>Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. </li></ul><ul><li>Dan Tynan, PC World </li></ul><ul><li>Apr 22, 2009 8:00 pm </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Luxus LX-ProScope HR </li></ul><ul><li>It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). </li></ul><ul><li>Price: $425 </li></ul><ul><li>Company: Luxus Software </li></ul><ul><li>Availability: Now </li></ul>6.3 million unique visitors per month –pcworld.com … & treats
  6. 6. <ul><li>“ Sorry for the lull here ~ been sick in bed with a fever the last few days, still a little </li></ul><ul><li>fuzzy/delirious feeling at the moment… but with Obama’s $819 Billion Stimulus </li></ul><ul><li>package passed , i couldn’t resist posting the latest silliness i got in the mail… yes, </li></ul><ul><li>that is Economic Stimulus Spray and NOTHING. It’s all about the packaging </li></ul><ul><li>and the concept though, isn’t it? These playfully thought provoking direct mailers </li></ul><ul><li>came from Winstanley Associates - Ad Agency of the Berkshires … there is even </li></ul><ul><li>an Elf Trap that was included… see closeups of them all on the next page!” </li></ul><ul><li>Tags: art - packaging </li></ul><ul><li>-Jean Aw, founder NotCot @notcot </li></ul>. NotCot.com 1.2 million unique visitors per month – Alexa.com
  7. 9. <ul><li>Resources </li></ul><ul><li>Social Media wiki </li></ul><ul><li>http://en. wikipedia .org/ wiki /Social_media </li></ul><ul><li>Fueling New Business, Michael Gass </li></ul><ul><li>http:// fuelingnewbusiness .com/2008/10/21/5-ways-i-use-twitter-to-help-ad-agency-new-business/ </li></ul><ul><li>Common Craft – New Media in Plain English </li></ul><ul><li>http://www. commoncraft .com </li></ul><ul><li>Socialnomics </li></ul><ul><li>http:// socialnomics .net/2009/08/11/statistics-show-social-media-is </li></ul><ul><li>bigger-than-you-think/ </li></ul><ul><li>Helium.com Nonprofit Partnership </li></ul><ul><li>http://www.helium.com/partners/causes_and_charities </li></ul><ul><li>PodCamp WesternMass </li></ul><ul><li>http:// podcamp . pbworks .com/ PodCampWesternMass </li></ul><ul><li>J Stevenson 2010 @writerjax </li></ul>

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